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Christina H. An

Product Development at Dazz

Summary

Energetic Brand Strategist with digital experience across a broad range of marketing initiatives and diverse industry segments. Specialize in combining creative with an entrepreneurial spirit to create unique content solutions for a rich consumer experience.

Work experience

Apr 2014Present

Product Development

Dazz

Rebrand a contemporary womenswear through development of new luxury line, Rokoko; to integrate the label into new markets i.e. department retail and high-end boutiques. Lead team of three in market research to curate brand identity and ensure the end design meet specifications of target markets.

Sep 2010Jan 2014

Head Media Coordinator

Samsung Electro Mechanics

Appointed Head Media Planner to execute full service PR initiatives across multi-platform channels for the most effective media combination. Served as the face of the company to dynamically engage the global brand message and define strategic objectives with media partners.

 

  • Collaborated with creative agencies for campaigns on Techcrunch.com, Gizmag.com, and CES promotions; negotiated contracts and reduced up to 15% of media placement, ad proposal, and sponsorship rates
  • Connected internal networks; orchestrated Samsung’s first participation at Apple Inc.’s supplier function, Apple Tech Day 2011; facilitated trial applications leading to 30% market share in 2012
  • Directed editorial, production, and budget timelines; interpreted Korean Fact Sheets into English press kits and drafted itineraries for global product launch, press release, and industry panel functions
  • Led marketing collateral, project, and design meetings; held final approval before mock-up submissions to Senior Executives
  • Produced exclusive events and tradeshows hosting up to 800+ attendees, 10 annually with budgets up to $100K; saved 20% of the 2011~2013 media budget by researching freelance contractors

 

Apr 2014Present

Education

2009

B.Sc

Skills

PRESS KIT
FREELANCE
beauty
FREELANCE