Christina H. An

  • Greater Los Angeles Area CA
  • (310) 749-5969
  • christina.an01@gmail.com

Summary

Energetic Brand Strategist with digital experience across a broad range of marketing initiatives and diverse industry segments. Specialize in combining creative with an entrepreneurial spirit to create unique content solutions for a rich consumer experience.

Work History

Work History
Apr 2014 - Present

Product Development

Dazz

Rebrand a contemporary womenswear through development of new luxury line, Rokoko; to integrate the label into new markets i.e. department retail and high-end boutiques. Lead team of three in market research to curate brand identity and ensure the end design meet specifications of target markets.

Sep 2010 - Jan 2014

Head Media Coordinator

Samsung Electro Mechanics

Appointed Head Media Planner to execute full service PR initiatives across multi-platform channels for the most effective media combination. Served as the face of the company to dynamically engage the global brand message and define strategic objectives with media partners.

 

  • Collaborated with creative agencies for campaigns on Techcrunch.com, Gizmag.com, and CES promotions; negotiated contracts and reduced up to 15% of media placement, ad proposal, and sponsorship rates
  • Connected internal networks; orchestrated Samsung’s first participation at Apple Inc.’s supplier function, Apple Tech Day 2011; facilitated trial applications leading to 30% market share in 2012
  • Directed editorial, production, and budget timelines; interpreted Korean Fact Sheets into English press kits and drafted itineraries for global product launch, press release, and industry panel functions
  • Led marketing collateral, project, and design meetings; held final approval before mock-up submissions to Senior Executives
  • Produced exclusive events and tradeshows hosting up to 800+ attendees, 10 annually with budgets up to $100K; saved 20% of the 2011~2013 media budget by researching freelance contractors

 

Apr 2014 - Present

Education

Education
2009

B.Sc

Skills

Skills

PRESS KIT

FREELANCE

beauty

FREELANCE