I am a senior communications professional with 30 years of experience leading news teams, guiding leadership workshops, developing strategy, implementing award-winning news programs, writing articles and blogs, as well as instructing journalism and social media.
Now, I am the CEO of my own company, Christina Cherneskey Communications - a strategic media agency which helps clients tell their stories. I develop and implement strategy and other PR and marketing initiatives for a variety of firms, groups and community organizations. I also do voice-over work for private companies as well as deliver motivational speeches to groups and organizations in Saskatchewan. I guide leadership workshops using humour and compassion as part of my approach. Using the John Maxwell principles of leadership, I help small groups find cohesiveness and respect for their colleagues.
In 2007, I travelled to Africa to help World Vision share stories from a small village called Voi, Kenya. I wrote, photographed and aired my experiences during this journey. I also helped build a school and assisted the young students with their English lessons.
Passionate about my Ukrainian ancestry, I became an election observer for the Canadian government (2012 & 2014), overseeing two contentious elections in Ukraine with observers from around the world. Those journeys to Ukraine underscored the fierce pride I have for my heritage; I have never forgotten the hardships my great grandparents endured when they emigrated to Saskatchewan from western Ukraine in 1905.
I am also a professional photographer, a dog lover who's well known at Saskatoon's off-leash parks, a musician and once was a professional singer. All of my love for the arts shows through at times when I am presenting niche news stories or hosting the occasional radio program on the arts.
During my extensive communications career as journalist, team leader, photographer and PR professional, I have been a senior producer at one of Canada's largest broadcasters and oversaw a team of 20 professionals.
Along the way, I've blogged, contributed to weekly online publications, and developed strong leadership and management practices.
My connections throughout Canada are extensive - in business, political, photographic and cultural circles.
While always committed to my current tasks, my sense of humour and creative side generally helps - especially when the clock is ticking down.