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Summary

I am a senior communications professional with 25+ years of experience leading news teams, photo teams, developing strategy, implementing award-winning news programs, writing articles and blogs, as well as instructing journalism and social media.

Now, I am the CEO of my own company, Christina Cherneskey Communications - a strategic media agency which helps clients tell their stories. I develop and implement strategy and other PR and marketing initiatives for a variety of firms, groups and community organizations. I am also a professional photographer, specializing in landscapes and dogs.

During my extensive communications career as journalist, photographer  and PR professional, I have been an executive producer at one of Canada's largest broadcasters and oversaw a team of 20 professionals.

Along the way, I've blogged, contributed to weekly online publications, and developed strong leadership and management practices.

My connections throughout Canada are extensive - in business, political, photographic and cultural circles.

While always committed to my current tasks, my sense of humour and creative side generally helps - especially when the clock is ticking down.

STRENGTHS

  • Social media professional with over 10 years of expertise
  • Media and PR professional
  • 25+ years of radio news and editorial experience
  • Ability to work in high-pressure, tight-deadline environments
  • Precise and thorough in news preparation and on-air delivery
  • Avid photographer with an eye for creativity and detail
  • Solid grasp of law related to media, libel and privacy
  • In-depth knowledge of provincial,  Canadian and international politics
  • Capable and clever interviewer - always prepped and researched
  • Powerful radio, television and photography skills
  • Consistently provide effective direction and feedback to team members
  • Excellent communication and interpersonal skills 

 ACCOMPLISHMENTS

  • News Director, Social Media & Communications Consultant, and Media Relations/PR Expert
  • Strong ties in the media industry throughout Canada and well-connected with government/professional representatives
  • Have increased social media presence and participation on platforms at current position. Improved Facebook page-likes from 400 to 5,000 unique likes in one year. Using methods of engagement, moved up Twitter followers from 100's to 1,000's
  • Improved radio ratings from a 10.5% share of hours tuned for A12+ to 12.3% just over one year. (Bureau of Broadcast Measurement - BBM, 2013-2014)
  • Award-winning photographer in Saskatchewan, Canada having been recognized by UCC (Ukrainian Canadian Committee) as well as the City of Saskatoon, tourism department
  • Have led and managed large and small teams, with emphasis placed on keeping all levels of management apprised of process and results
  • Successful PR strategies have led to increased interest in events
  • Teacher of journalism and social media. Many students are now successful on-air journalists and radio hosts
  • Created and maintain highly successful entertainment blog which is viewed by thousands daily
  • Part of one of Toronto's highest-rated award-winning radio newsrooms - CFRB. (Radio, Television and News Directors Association of Canada - RTDNA). Awards: Charlie Edwards Award - Spot News (team): "Toronto Rocks for SARS with the Rolling Stones" 2003; "Queen's Park Standoff" 2004; "The Jordan Manners Murder" 2007

WORK HISTORY

PR/MEDIA & Communications PROFESSIONAl

Christina Cherneskey Communications
April, 2018Present
  • CEO and founder of Christina Cherneskey Communications
  • Work with clients to develop media and PR strategy
  • Proven achiever in high social media engagement
  • Idea and strategy creator

News Director

620 CKRM Radio
July, 2013January, 2018
  • News Director: HARVARD BROADCASTING, Regina
  • On-air anchor for AM and FM holdings
  • Editor of all news stories
  • Assignment editor
  • Create strategy for all news, sports and entertainment story-gathering

Weekly Columnist

Metro News
Jan 2013Present
  • Weekly columnist for Metro Saskatchewan's online provincial column

Communications Consultant, Media Relations Expert

Christina Cherneskey Communications
Jan 2008Jun 2013
  • Developed and implemented of strategic media and communications initiatives for various firms and companies
  • Instructed media and public relations techniques
  • Broadcast Journalist, Voice-Over Specialist, Motivational Speaker
  • Instructor of Broadcast Journalism/Social Media Journalism - Western Academy of Broadcasting
  • Guest Lecturer PR and Social Media - University of Regina (extension)
  • Clients: Native Women's Association of Canada; Ukrainian Canadian Professional and Business Association; Musee Ukraina Museum; Lawyer - Joanne Thomas Yaccato - The Yaccato Group (Toronto); Artist - Renata Dusk AbstractArt (Yorkdale)

Television Host

Rogers TV
Jan 2003Aug 2009
  • Created, produced and hosted a bi-weekly television show focusing on Toronto real estate, home building and home financing
  • Worked with prominent Canadian TV hosts on home-design projects such as Jane Lockhart and Mike Holmes
  • Spokesperson for the Toronto Home Builders Association

Radio Talk Show Host

Astral Media/Standard Radio
Dec 2002Aug 2008
  • Hosted daily radio show as well as leading a team responsible for providing accurate, up-to-date, informative and entertaining talk radio programming for a Toronto audience

Senior Producer

CBC Newsworld
Sep 2000Dec 2002
  • Directed and managed the production and business operations of  TV show, CounterSpin. Oversaw a team of 20 producers, chase-teams and consulted with CBC Management

Talk Show Host/Newscaster

Rawlco Radio/CKOM
Aug 1998Aug 2000
  • Hosted and created programming for daily three hour open line shows
  • Led staff of four

EDUCATION

HootSuite University

Social Media Certification
Jan 2010ongoing

Journalism DEGREE

Grant MacEwan College, Edmonton, AB
Sep 1987Aug 1989

Arts MAJOR; Political Studies

University of Saskatchewan
Sep 1981Jun 1985

AWARDS

RTNDA - News - Major Market

RTNDA - Radio, Television Association of Electronic Journalists
Jul 2006Jul 2007

Spot News presentation, major market, CFRB News

RTNDA - News - Major Market

RTNDA - Radio, Television Association of Electronic Journalists
Jul 2003Jul 2004

Spot News presentation, live event, Toronto

SKILLS

PR & Social Media

Create targeted campaigns for clients using social media techniques as well as proven methods necessary to attract main stream media.

Master of Ceremonies

Well-known guest speaker and MC throughout Saskatchewan and Toronto. Host major events for groups who need an experienced MC.

Public Speaker

Motivational speaker for small groups and organizations. Have addressed groups from high school organizations, leadership classes and journalism classes.

Voice Over Specialist

Successfully have narrated several professional campaigns for radio stations across Canada. Provide voice over work for Canadian projects and other organizations.

REFERENCES

Adrian Boyko - Equitable Life, Saskatoon

(306) 934-3637

DIANE BOYKO, SASKATOON CATHOLIC SCHOOL BOARD

(306) 270-3259