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Summary

I am a senior communications professional with 30 years of experience leading news teams, guiding leadership workshops, developing strategy, implementing award-winning news programs, writing articles and blogs, as well as instructing journalism and social media. 

Now, I am the CEO of my own company, Christina Cherneskey Communications - a strategic media agency which helps clients tell their stories. I develop and implement strategy and other PR and marketing initiatives for a variety of firms, groups and community organizations. I also do voice-over work for private companies as well as deliver motivational speeches to groups and organizations in Saskatchewan. I also guide leadership workshops using humour and compassion as part of my approach. Using the John Maxwell principles of leadership, I help small groups find cohesiveness and respect for their colleagues. 

In 2007, I travelled to Africa to help World Vision share stories from a small village called Voi, Kenya. I wrote, photographed and aired my experiences during this journey. I also helped build a school and assisted the young students with their English lessons.

Passionate about my Ukrainian ancestry, I became an election observer for the Canadian government (2012 & 2014), overseeing two contentious elections in Ukraine with observers from around the world. Those journeys to Ukraine underscored the fierce pride I have for my heritage; I have never forgotten the hardships my great grandparents endured when they emigrated to Saskatchewan from western Ukraine in 1905.

I am also a professional photographer, a dog lover who's well known at Saskatoon's off-leash parks, a musician and once was a professional singer. All of my love for the arts shows through at times when I am presenting niche news stories or hosting the occasional radio program on the arts.

During my extensive communications career as journalist, team leader, photographer  and PR professional, I have been a senior producer at one of Canada's largest broadcasters and oversaw a team of 20 professionals.

Along the way, I've blogged, contributed to weekly online publications, and developed strong leadership and management practices.

My connections throughout Canada are extensive - in business, political, photographic and cultural circles.

While always committed to my current tasks, my sense of humour and creative side generally helps - especially when the clock is ticking down.

WORK HISTORY

PR/MEDIA & Communications PROFESSIONAl

Christina Cherneskey Communications
April, 2018Present
  • CEO and founder of Christina Cherneskey Communications
  • Motivational speaker and team leader for workshops and other group events to help build stronger workplaces
  • Voice-over professional
  • Photographer
  • Idea and strategy creator
  • Motivational Speaker

News Director

620 CKRM Radio
July, 2013Jan, 2018
  • News Director: HARVARD BROADCASTING, Regina
  • On-air anchor for AM and FM holdings
  • Editor of all news stories
  • Assignment editor
  • Create strategy for all news, sports and entertainment story-gathering
  • Social Media editor and designer of posts.
  • SEO strategist

Weekly Columnist

Metro News
Jan, 2013JAN, 2017
  • Weekly columnist for Metro Saskatchewan's online provincial column

Communications Consultant, Media Relations Expert

(self [part-time])
Jan, 2008Jun 2013
  • Develop and implement of strategic media and communications initiatives for various firms and companies
  • Instruct media and public relations techniques
  • Broadcast Journalist, Voice-Over Specialist, Motivational Speaker
  • Instructor of Broadcast Journalism/Social Media Journalism - Western Academy of Broadcasting
  • Guest Lecturer PR and Social Media - University of Regina (extension), 

Television Host

Rogers TV
Jan, 2003Aug, 2009
  • Created, produced and hosted a bi-weekly television show focusing on Toronto real estate, home building and home financing
  • Worked with prominent Canadian TV hosts on home-design projects such as Jane Lockhart and Mike Holmes
  • Spokesperson for the Toronto Home Builders Association

Radio Talk Show Host

Astral Media/Standard Radio
Dec, 2002Aug, 2008
  • Hosted daily radio show as well as leading a team responsible for providing accurate, up-to-date, informative and entertaining talk radio programming for a Toronto audience
  • Fill-in host for CFRB's morning show
  • Network host (across networks throughout Canada) for radio programmes
  • Public speaker and representative for CFRB
  • Voice-over specialist

Senior Producer

CBC Newsworld
Sep, 2000Dec, 2002
  • Directed and managed the production and business operations of  TV show, CounterSpin. Oversaw a team of 20 producers, chase-teams and consulted with CBC Management

Talk Show Host/Newscaster

Rawlco Radio/CKOM
Aug, 1998Aug, 2000
  • Hosted and created programming for daily three hour open line shows
  • Led staff of four

EDUCATION

Praxis School of Entrepreneurship

Business Certificate
March 2018February 2019

Journalism DEGREE

Grant MacEwan College, Edmonton, AB
Sep 1987Aug 1989

Arts MAJOR; Political Studies

University of Saskatchewan
Sep 1981Jun 1985

SKILLS

BROADCAST JOURNALIST

Specialize in on air delivery; news or live talk radio. Excellent knowledge of radio station operations - from the creation of on air presentations, news programmes, newscasts to management of live radio stations.

LEADERSHIP FACILITATOR

A great sense of humour combined with years of experience working in Canada's media industry have given Christina the fodder needed to guide groups - big and small. Christina uses her John Maxwell training to show how a little humour and lots of compassion can improve a workplace quickly

PR & Social Media

Create targeted campaigns for clients using social media techniques as well as proven methods necessary to attract main stream media.

Master of Ceremonies

Well-known guest speaker and MC throughout Saskatchewan and Toronto. Host major events for groups who need an experienced MC.

Public Speaker

Motivational speaker for small groups and organizations. Have addressed groups from high school organizations, leadership classes and journalism classes.

Voice-Over Specialist

Successfully have narrated several professional campaigns for radio stations across Canada. Provide voice-over work for Canadian projects and other organizations.

 ACCOMPLISHMENTS

  • News Director, Social Media & Communications Consultant, and Media Relations/PR Expert
  • Team leader and motivational speaker specializing in building strong teams in Canada's workplaces
  • Have led and managed large and small teams, with emphasis placed on keeping all levels of management apprised of process and results
  • Strong ties in the media industry throughout Canada and well-connected with government/professional representatives
  • Award-winning photographer in Saskatchewan, Canada having been recognized by UCC (Ukrainian Canadian Committee) as well as the City of Saskatoon, tourism department
  • Teacher of journalism and social media. Many students are now successful on-air journalists and radio hosts
  • Voice over specialist
  • Part of one of Toronto's highest-rated award-winning radio newsrooms - CFRB. (Radio, Television and News Directors Association of Canada - RTDNA). Awards: Charlie Edwards Award - Spot News (team): "Toronto Rocks for SARS with the Rolling Stones" 2003; "Queen's Park Standoff" 2004; "The Jordan Manners Murder" 2007

STRENGTHS

  • 30 years of radio news and editorial experience
  • Capable and clever interviewer - always prepped and researched
  • Powerful radio, television and photography skills
  • Ability to work in high-pressure, tight-deadline environments
  • Precise and thorough in news preparation and on-air delivery
  • Avid photographer with an eye for creativity and detail
  • Solid grasp of law related to media, libel and privacy
  • In-depth knowledge of provincial,  Canadian and international politics
  • Consistently provide effective direction and feedback to team members
  • Social media professional with over 15 years of expertise
  • Media and PR professional
  • Motivational speaker and team leader using John Maxwell leadership techniques
  • Excellent communication and interpersonal skills 

REFERENCES

Adrian Boyko - Equitable Life, Saskatoon

(306) 934-3637

DIANE BOYKO, SASKATOON CATHOLIC SCHOOL BOARD

(306) 270-3259