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Summary

I am a senior radio communications professional with 25+ years of experience leading news teams, developing strategy, implementing award-winning news programs, writing articles and blogs, as well as instructing journalism and social media.

During my extensive communications career as journalist, analyst and writer, I have been an executive producer at one of Canada's largest broadcasters and oversaw a team of 20 professionals.

I started a media consulting business in 2008 and had the opportunity to develop and implement strategic media and marketing initiatives for a variety of firms, groups and community organizations.  

I was recently the News Director at 620 CKRM in Regina where I led a team of news and sports reporters and anchors.

Since I assumed this role, our team achieved top ratings (medium market) according to Canada's Bureau of Broadcast Measurement (BBM).

Our social media sites grew significantly under my tutelage. I consistently monitored how our communication strategies would reach our audiences. 

Along the way, I've blogged, contributed to weekly online publications, and developed strong leadership and management practices.

My connections throughout Canada are extensive - in business, political and cultural circles.

While always committed to my current tasks, my sense of humour and creative side generally helps - especially when the clock is ticking down.

STRENGTHS

  • 25+ years of radio news delivery and editorial experience
  • Ability to work in high-pressure, tight-deadline environments
  • Precise and thorough in news preparation and on-air delivery
  • Confident and comfortable on-air, especially during ad-lib moments
  • Calm and level when delivering breaking news
  • Solid grasp of law related to media, libel and privacy
  • In-depth knowledge of provincial,  Canadian and international politics
  • Capable and clever interviewer - always prepped and researched
  • Powerful radio, television and photography skills
  • Consistently provide effective direction and feedback to team members
  • Excellent communication and interpersonal skills 
  • Strong external and internal communication skills
  • Successfully able to anticipate outcomes and goals

 ACCOMPLISHMENTS

  • News Director, News Anchor, Social Media & Communications Consultant, and Media Relations Expert
  • Newsroom team-leader ensuring each story is accurately presented - on paper, on air and online
  • Strong ties in the media industry throughout Canada and well-connected with government/professional representatives
  • Have increased social media presence and participation on platforms at current position. Improved Facebook page-likes from 400 to 5,000 unique likes in one year. Using methods of engagement, moved up Twitter followers from 100's to 1,000's
  • Improved radio ratings from a 10.5% share of hours tuned for A12+ to 12.3% just over one year. (Bureau of Broadcast Measurement - BBM, 2013-2014)
  • Have led and managed large and small teams, with emphasis placed on keeping all levels of management apprised of process and results
  • Successful PR strategies have led to increased interest in these events
  • Teacher of journalism and social media. Many students are now successful on-air journalists and radio hosts
  • Created and maintain highly successful entertainment blog which is viewed by thousands daily
  • Part of one of Toronto's highest-rated award-winning radio newsrooms - CFRB. (Radio, Television and News Directors Association of Canada - RTDNA). Awards: Charlie Edwards Award - Spot News (team): "Toronto Rocks for SARS with the Rolling Stones" 2003; "Queen's Park Standoff" 2004; "The Jordan Manners Murder" 2007

WORK HISTORY

Communications Strategist

Christina Cherneskey Communications
June, 2018Present

News Director

620 CKRM Radio
July, 2013January, 2018
  • News Director: HARVARD BROADCASTING, Regina
  • On-air anchor for AM and FM holdings
  • Proven achiever in high social media engagement
  • Editor of all news stories
  • Story creator
  • Assignment editor
  • Create strategy for all news, sports and entertainment story-gathering

Weekly Columnist

Metro News
Jan 2013Present
  • Weekly columnist for Metro Saskatchewan's online provincial column

Communications Consultant, Media Relations Expert

Christina Cherneskey Communications
Jan 2008Jun 2013
  • Developed and implemented of strategic media and communications initiatives for various firms and companies
  • Instructed media and public relations techniques
  • Broadcast Journalist, Voice-Over Specialist, Motivational Speaker
  • Instructor of Broadcast Journalism/Social Media Journalism - Western Academy of Broadcasting
  • Guest Lecturer PR and Social Media - University of Regina (extension)
  • Clients: Native Women's Association of Canada; Ukrainian Canadian Professional and Business Association; Musee Ukraina Museum; Lawyer - Joanne Thomas Yaccato - The Yaccato Group (Toronto); Artist - Renata Dusk AbstractArt (Yorkdale)

Television Host

Rogers TV
Jan 2003Aug 2009
  • Created, produced and hosted a bi-weekly television show focusing on Toronto real estate, home building and home financing
  • Worked with prominent Canadian TV hosts on home-design projects such as Jane Lockhart and Mike Holmes
  • Spokesperson for the Toronto Home Builders Association

Radio Talk Show Host

Astral Media/Standard Radio
Dec 2002Aug 2008
  • Hosted daily radio show as well as leading a team responsible for providing accurate, up-to-date, informative and entertaining talk radio programming for a Toronto audience

Senior Producer

CBC Newsworld
Sep 2000Dec 2002
  • Directed and managed the production and business operations of  TV show, CounterSpin. Oversaw a team of 20 producers, chase-teams and consulted with CBC Management

Talk Show Host/Newscaster

Rawlco Radio/CKOM
Aug 1998Aug 2000
  • Hosted and created programming for daily three hour open line shows
  • Led staff of four

EDUCATION

HootSuite University

Social Media Certification
Jan 2010ongoing

Journalism DEGREE

Grant MacEwan College, Edmonton, AB
Sep 1987Aug 1989

Arts MAJOR; Political Studies

University of Saskatchewan
Sep 1981Jun 1985

AWARDS

RTNDA - News - Major Market

RTNDA - Radio, Television Association of Electronic Journalists
Jul 2006Jul 2007

Spot News presentation, major market, CFRB News

RTNDA - News - Major Market

RTNDA - Radio, Television Association of Electronic Journalists
Jul 2003Jul 2004

Spot News presentation, live event, Toronto

SKILLS

Public Speaker; Traveller and Blogger; Photographer; Writer; Biographer; Historical researcher; Voice-Over specialist.
Social Media
Master of Ceremonies
Public Speaker
Voice Over Specialist
Radio and Television Panelist
Media Relations

REFERENCES

Adrian Boyko - Equitable Life, Saskatoon

(306) 934-3637

Stacey Domoslai - Sales executive, Revera  

(306) 539-9775