I am a senior communications professional with 25+ years of experience leading teams, developing strategy, implementing award-winning news programs, writing articles and blogs, as well as instructing journalism and social media.
During my extensive communications career as journalist, analyst and writer, I have been an executive producer at one of Canada's largest broadcasters and oversaw a team of 20 professionals.
I started a media consulting business in 2008 and had the opportunity to develop and implement strategic media and marketing initiatives for a variety of firms, groups and community organizations.
I continue to create strategic PR campaigns for corporate groups in Canada utilizing well-honed writing, presentation and social media skills. I write with an eye and mind for detail, engagement and relevance. My messages are deliverable and efficient with a straightforward approach. I am trained to strategically deliver ideas and messages for both internal and external audiences.
Now, I am the News Director at 620 CKRM in Regina where I lead a team of news and sports reporters and anchors.
I also work in-tandem with sales associates on various projects which require my journalistic and social strong-holds. My aim is to communicate effectively with all levels of management to ensure final outcomes are understood and achieved.
Since I assumed this role, our team has achieved top ratings (medium market) according to Canada's Bureau of Broadcast Measurement (BBM).
Our social media sites have grown significantly. I consistently monitor and analyze our social media analytics to ensure we are headed in a positive direction.
Along the way, I've blogged, contributed to weekly online publications, and developed strong leadership and management practices.
My connections throughout Canada are extensive - in business, political and cultural circles.
While always committed to my current tasks, my sense of humour and creative side generally helps - especially when the clock is ticking down.