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Summary

I am a senior communications professional with 20+ years of experience leading teams, developing strategy, implementing award-winning news programs, writing articles and blogs, as well as instructing journalism and social media.

During my extensive communications career as journalist, analyst and writer, I have been an executive producer at one of Canada's largest broadcasters and oversaw a team of 20 professionals.

I was also a highly-rated talk show host in Toronto guiding a small staff to very successful results.

Then, I started a media consulting business in 2008 and had the opportunity to develop and implement strategic media initiatives for a variety of firms, groups and community organizations.

I continue to create strategic PR campaigns for corporate groups in Canada utilizing well-honed writing, presentation and social media skills. I write with an eye and mind for detail, engagement and relevance. I firmly believe in straightforward writing techniques. This is how I help deliver effective and gripping messages. 

Now, I am the News Director at 620 CKRM in Regina where I lead a team of news and sports reporters and anchors.

I also work in-tandem with sales associates on various projects which require my journalistic and social strong-holds.

I communicate effectively with all levels of management to ensure final outcomes are understood and achieved.

Since I assumed this role, our team has achieved top ratings (medium market) according to Canada's Bureau of Broadcast Measurement (BBM).

Our social media sites have grown significantly. I consistently monitor and analyze our social media analytics to ensure we are headed in a positive direction. 

Along the way, I've blogged, contributed to weekly online publications, and developed strong leadership and management practices.

My connections throughout Canada are extensive - in business, political and cultural circles.

While always committed to my current tasks, my sense of humour and creative side generally helps - especially when the clock is ticking down.

STRENGTHS

  • Expert in media relations
  • Results-driven team leader
  • Strategic thinker
  • Ability to work in high-pressure, tight-deadline environments
  • Creative and thorough in designing PR strategies
  • Strong understanding of how to leverage social media platforms in order to achieve objectives
  • Solid grasp of law related to media, libel and privacy
  • In-depth knowledge of provincial,  Canadian and international politics
  • Powerful radio, television and photography skills
  • Consistently provide effective direction and feedback to team members
  • Excellent communication and interpersonal skills
  • Successfully able to anticipate outcomes and goals

 ACCOMPLISHMENTS

  • News Director, News Anchor, Social Media & Communications Consultant, and Media Relations Expert
  • Newsroom team-leader ensuring each story is accurately presented - on paper, on air and online
  • Strong ties in the media industry throughout Canada and well-connected with government/professional representatives
  • Have increased social media presence and participation on platforms at current position. Improved Facebook page-likes from 400 to 5,000 unique likes in one year. Using methods of engagement, moved up Twitter followers from 100's to 1,000's
  • Improved radio ratings from a 10.5% share of hours tuned for A12+ to 12.3% just over one year. (Bureau of Broadcast Measurement - BBM, 2013-2014)
  • Have led and managed large and small teams, with emphasis placed on keeping all levels of management apprised of process and results
  • Successful PR strategies have led to increased interest in these events
  • Teacher of journalism and social media. Many students are now successful on-air journalists and radio hosts
  • Created and maintain highly successful entertainment blog which is viewed by thousands daily
  • Part of one of Toronto's highest-rated award-winning radio newsrooms - CFRB. (Radio, Television and News Directors Association of Canada - RTDNA). Awards: Charlie Edwards Award - Spot News (team): "Toronto Rocks for SARS with the Rolling Stones" 2003; "Queen's Park Standoff" 2004; "The Jordan Manners Murder" 2007

WORK HISTORY

News Director

620 CKRM Radio
Jul 2013Present
  • News Director: HARVARD BROADCASTING, Regina
  • On-air anchor for AM and FM holdings
  • Proven achiever in high social media engagement
  • Editor of all news stories
  • Story creator
  • Assignment editor
  • Create strategy for all news, sports and entertainment story-gathering

Weekly Columnist

Metro News
Jan 2013Present
  • Weekly columnist for Metro Saskatchewan's online provincial column

Communications Consultant, Media Relations Expert

Christina Cherneskey Communications
Jan 2008Jun 2013
  • Developed and implemented of strategic media and communications initiatives for various firms and companies
  • Instructed media and public relations techniques
  • Broadcast Journalist, Voice-Over Specialist, Motivational Speaker
  • Instructor of Broadcast Journalism/Social Media Journalism - Western Academy of Broadcasting
  • Guest Lecturer PR and Social Media - University of Regina (extension)
  • Clients: Native Women's Association of Canada; Ukrainian Canadian Professional and Business Association; Musee Ukraina Museum; Lawyer - Joanne Thomas Yaccato - The Yaccato Group (Toronto); Artist - Renata Dusk AbstractArt (Yorkdale)

Television Host

Rogers TV
Jan 2003Aug 2009
  • Created, produced and hosted a bi-weekly television show focusing on Toronto real estate, home building and home financing
  • Worked with prominent Canadian TV hosts on home-design projects such as Jane Lockhart and Mike Holmes
  • Spokesperson for the Toronto Home Builders Association

Radio Talk Show Host

Astral Media/Standard Radio
Dec 2002Aug 2008
  • Hosted daily radio show as well as leading a team responsible for providing accurate, up-to-date, informative and entertaining talk radio programming for a Toronto audience

Senior Producer

CBC Newsworld
Sep 2000Dec 2002
  • Directed and managed the production and business operations of  TV show, CounterSpin. Oversaw a team of 20 producers, chase-teams and consulted with CBC Management

Talk Show Host/Newscaster

Rawlco Radio/CKOM
Aug 1998Aug 2000
  • Hosted and created programming for daily three hour open line shows
  • Led staff of four

EDUCATION

HootSuite University

Social Media Certification
Jan 2010ongoing

Journalism DEGREE

Grant MacEwan
Sep 1987Aug 1989

Arts MAJOR; Political Studies

University of Saskatchewan
Sep 1981Jun 1985

AWARDS

RTNDA - News - Major Market

RTNDA - Radio, Television Association of Electronic Journalists
Jul 2006Jul 2007

Spot News presentation, major market, CFRB News

RTNDA - News - Major Market

RTNDA - Radio, Television Association of Electronic Journalists
Jul 2003Jul 2004

Spot News presentation, live event, Toronto

SKILLS

Public Speaker; Traveller and Blogger; Photographer; Writer; Biographer; Historical researcher; Voice-Over specialist.
Social Media
Master of Ceremonies
Public Speaker
Voice Over Specialist
Radio and Television Panelist
Media Relations

REFERENCES

Adrian Boyko - Equitable Life, Saskatoon

(306) 934-3637

Stacey Domoslai - Sales executive, Revera  

(306) 539-9775

COVER LETTER

Christina Cherneskey

1002, 2323 Hamilton Street

Regina, Saskatchewan
(306) 262-7090
ccherneskey@yahoo.com

June 22, 2017

I am writing in response to the opening of External Communications Manager, SaskTel. 

I bring nearly 20+ years of communications and journalism to the table. I am fluent in social media and produce web content hourly throughout my work day. I have a bold social media presence throughout Canada with thousands of followers accrued organically. I know how to use all the multimedia tools available to create compelling, strong, visual, fundamental stories. Our language – when used intuitively and creatively – can bring a story to life. 

Over the course of my career, I have concentrated on effectively communicating my team's message. I know how to strategically create brief, and powerful media releases. I can design clever (and effective) communications plans for events or presentations using well-researched methods. 

I am very comfortable with my knowledge of SaskTel in this province. As well, I am extremely well-aquainted with Saskatchewan's media industry. Indeed, I have colleagues throughout Canada with whom I have closely collaborated. Professionals who now anchor national newscasts, lead teams of reporters, work as government communicators, or are communication specialists within the private sector. In my current position, I work closely with the provincial government, nearly on a daily basis. 

My news career has taken me through some of Canada’s biggest, and smallest newsrooms. I have reported from two legislatures, anchored and written radio news casts and national publications. I have hosted television shows and worked with clients to bolster their community presence. Now, I am the News Director at Harvard Broadcasting in Regina.

My ability to correctly handle several issues at a time are a result of years of live radio and breaking news stories. I am well-versed in CP writing style and offer frequent tutorials to my staff on how best to write for radio and online.

I instruct P.R. students at the University of Regina on how to adeptly deliver their messages. I utilize many techniques from the newsroom to show them how to frame an idea and present it clearly and with cohesion.

I have always been passionate about Saskatchewan. I believe in this province and its fundamentals. I was born in Saskatoon and spent much of my free time on our farm near Goodeve. My grandparents and neighbours had one of the first telephone party-lines in southern Saskatchewan.  My communications career is one of which I am proud. And now, I am fulfilling a pledge I made to myself years ago: to gather the best communication and journalism techniques, and bring them home.

Thank you for your consideration. I sincerely look forward to hearing from you and having an opportunity to meet. 

Christina Cherneskey