1002, 2323 Hamilton Street
March 29, 2017
Dear Melanie Knowles:
I am writing in response to the opening for Director, Corporate Communications, METROLINX.
I bring nearly 30 years of communications, media and news expertise to the table and have worked in many different areas of the public sector. I know how to handle emergent issues - from beginning, middle, to the end.
Communications is key in our fast world - understanding messages remains a crucial component. I can take complicated information, translate, then deliver promptly as clear, cohesive statements. While doing so, I ensure I am incorporating every measure to ensure brand strategy is employed. That is critical.
My ability to learn a corporation’s strategic plan, understand it and create a plan-of-action is always my highest priority. I can build crisis communication strategies and tailored it to a current situation. This comes with planning, interviewing, understanding and implementing. I have done this frequently throughout my career.
Some of the companies I have worked for as manager or newsroom leader include Harvard Broadcasting, Astral Media, Rogers Television, CBC Newsworld and Standard Radio.
I work with my staff daily showing how to best incorporate a message or thought into a final product. I lead with respect, courtesy and often delight.
My ability to correctly handle several issues at a time are a result of years of live radio and swiftly handling breaking news issues. My strength in this area only expands when taking into consideration balancing staff, management, schedules (internal and external), as well as personal time.
I am familiar with Ontario’s landscape, having lived there for 15 years in my capacity as journalist with CBC and CFRB Radio. I understand the transit system well throughout Toronto and have followed the growth and expansion of all transit in the region. I also used transit while living in the GTA as my main source of transportation. I respect the importance of safely and effectively moving the public safely to their destinations.
I plan to bring you results. I’m an expert communicator with experience bringing together diverse departments to develop a cohesive product. I have the skills and ability.
Christina Marta Cherneskey