1002, 2323 Hamilton Street
March 3, 2017
Dear Teena Monteleone:
I am writing in response to the opening for NEWS DIRECTOR, for The Jim Pattison Broadcast Group in Prince Albert, Saskatchewan.
My professional life focusses constantly on communication, news and radio.
Clear messaging, proper presentation of ideas and words, as well as respectful professionalism are just some of my directions and policies I adhere to.
As news director, it is my responsibility to not only present news, but to anticipate, prevent and resolve issues. I use forward-thought in long-term planning to create a clear image of the final goal.
I bring nearly 30 years of media and news expertise to the table. I have worked in many different facets of news and know how to best cover and present a story - from beginning, middle, to the end. I am very adept at social media and manage several streams of information, constantly. I undertake external social media training and have recently become HootSuite (level 2) certified. I know how to deliver a message through the complicated streams of social media. I know how to bring people to a website and stay engaged while there.
Professional development is crucial in communications. In our ever-changing world, I understand it is imperative to constantly hone my skills and have a keen eye. I do so with social media and communication training (online and direct coaching) as well as monitoring closely what competitors may be doing.
Some of the companies I have worked for as manager or newsroom leader include Harvard Broadcasting, Astral Media, Rogers Television, CBC Newsworld and Standard Radio.
I work with my staff daily showing how to best incorporate a message or thought into a final product. I lead with respect, courtesy and often delight. I know how important it is to be kind and courteous given we all work with such hectic paces – often fighting several deadlines.
My ability to adeptly handle several issues at a time are a result of years of live radio and correctly handling breaking news issues. My strength in this area only expands when taking into consideration balancing staff, management, schedules (internal and external), as well as personal time.
I plan to bring you results. I’m an expert communicator with experience bringing together diverse departments to develop a cohesive product. I have the skills and ability. I have vision.
Christina Marta Cherneskey