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Summary

I am a senior communications professional with 20+ years of experience leading teams, developing strategy, implementing award-winning news programs, writing articles and blogs as well as instructing journalism and social media. 

In 2000, I was an executive producer at one of Canada's largest broadcasters and oversaw a team of 20 professionals. Then, I became a highly-rated talk show host in Toronto guiding a small staff to very successful results.

I started a media consulting business in 2008 and had the opportunity to develop and implement strategic and media initiatives for a variety of firms, groups and community organizations

I continue to create strategic PR campaigns for groups in Canada utilizing well-honed writing, presentation and social media skills.

Now, I am the News Director at 620 CKRM in Regina where I lead a team of news and sports reporters and anchors. I also work in-tandem with sales associates on various projects which require my journalistic and social strong-holds.  I communicate effectively with upper management to ensure final outcomes are understood and achieved. Since I assumed this role, our team has achieved top ratings (medium market) according to Canada's Bureau of Broadcast Measurement (BBM). Our social media sites have grown significantly.

Along the way, I've blogged, contributed to weekly online publications, instructed journalism, and developed strong leadership and management practices. My connections throughout Canada are extensive - in business, politics and cultural circles.  While always committed to my current task, my sense of humour and creative side generally helps - especially when the clock is ticking down.

(Cover Letter at bottom of this document)

STRENGTHS

  • Expert in media relations
  • Results-driven team leader
  • Strategic thinker
  • Ability to work in high-pressure, tight-deadline environments
  • Creative and thorough in designing PR strategies
  • Strong understanding of how to leverage social media platforms in order to achieve objectives
  • Solid grasp of law related to media, libel and privacy
  • In-depth knowledge of provincial,  Canadian and international politics
  • Powerful radio, television and photography skills
  • Consistently provide effective direction and feedback to team members
  • Excellent communication and interpersonal skills
  • Successfully able to anticipate outcomes and goals

 ACCOMPLISHMENTS

  • News Director, News Anchor, Social Media & Communications Consultant, and Media Relations Expert
  • Newsroom team-leader ensuring each story is accurately presented - on paper, on air and online
  • Strong ties in the media industry throughout Canada and well-connected with government/professional representatives
  • Have increased social media presence and participation on platforms at current position. Improved Facebook page-likes from 400 to 5,000 unique likes in one year. Using methods of engagement, moved up Twitter followers from 100's to 1,000's
  • Improved radio ratings from a 10.5% share of hours tuned for A12+ to 12.3% just over one year. (Bureau of Broadcast Measurement - BBM, 2013-2014)
  • Have led and managed large and small teams, with emphasis placed on keeping all levels of management apprised of process and results
  • Successful PR strategies have led to increased interest in these events
  • Teacher of journalism and social media. Many students are now successful on-air journalists and radio hosts
  • Created and maintain highly successful entertainment blog which is viewed by thousands daily
  • Part of one of Toronto's highest-rated award-winning radio newsrooms - CFRB. (Radio, Television and News Directors Association of Canada - RTDNA). Awards: Charlie Edwards Award - Spot News (team): "Toronto Rocks for SARS with the Rolling Stones" 2003; "Queen's Park Standoff" 2004; "The Jordan Manners Murder" 2007

WORK HISTORY

News Director

620 CKRM Radio
Jul 2013Present
  • News Director: HARVARD BROADCASTING, Regina
  • On-air anchor for AM and FM holdings
  • Proven achiever in high social media engagement
  • Editor of all news stories
  • Story creator
  • Assignment editor
  • Create strategy for all news, sports and entertainment story-gathering

Weekly Columnist

Metro News
Jan 2013Present
  • Weekly columnist for Metro Saskatchewan's online provincial column

Communications Consultant, Media Relations Expert

Christina Cherneskey Communications
Jan 2008Jun 2013
  • Developed and implemented of strategic media and communications initiatives for various firms and companies
  • Instructed media and public relations techniques
  • Broadcast Journalist, Voice-Over Specialist, Motivational Speaker
  • Instructor of Broadcast Journalism/Social Media Journalism - Western Academy of Broadcasting
  • Guest Lecturer PR and Social Media - University of Regina (extension)
  • Clients: Native Women's Association of Canada; Ukrainian Canadian Professional and Business Association; Musee Ukraina Museum; Lawyer - Joanne Thomas Yaccato - The Yaccato Group (Toronto); Artist - Renata Dusk AbstractArt (Yorkdale)

Television Host

Rogers TV
Jan 2003Aug 2009
  • Created, produced and hosted a bi-weekly television show focusing on Toronto real estate, home building and home financing
  • Worked with prominent Canadian TV hosts on home-design projects such as Jane Lockhart and Mike Holmes
  • Spokesperson for the Toronto Home Builders Association

Radio Talk Show Host

Astral Media/Standard Radio
Dec 2002Aug 2008
  • Hosted daily radio show as well as leading a team responsible for providing accurate, up-to-date, informative and entertaining talk radio programming for a Toronto audience

Senior Producer

CBC Newsworld
Sep 2000Dec 2002
  • Directed and managed the production and business operations of  TV show, CounterSpin. Oversaw a team of 20 producers, chase-teams and consulted with CBC Management

Talk Show Host/Newscaster

Rawlco Radio/CKOM
Aug 1998Aug 2000
  • Hosted and created programming for daily three hour open line shows
  • Led staff of four

EDUCATION

HootSuite University

Social Media Certification
Jan 2010ongoing

Broadcast Journalism

Grant MacEwan
Sep 1987Aug 1989

Arts, Political Studies

University of Saskatchewan
Sep 1981Jun 1985

AWARDS

RTNDA - News - Major Market

RTNDA - Radio, Television Association of Electronic Journalists
Jul 2006Jul 2007

Spot News presentation, major market, CFRB News

RTNDA - News - Major Market

RTNDA - Radio, Television Association of Electronic Journalists
Jul 2003Jul 2004

Spot News presentation, live event, Toronto

SKILLS

Public Speaker; Traveller and Blogger; Photographer; Writer; Biographer; Historical researcher; Voice-Over specialist.
Social Media
Master of Ceremonies
Public Speaker
Voice Over Specialist
Radio and Television Panelist
Media Relations

REFERENCES

Adrian Boyko - Equitable Life, Saskatoon

(306) 934-3637

Steve Kowch - Media Professional, Toronto

(647) 521-6397

Jane Brown - Radio News Broadcaster, Toronto

(647) 299-4509

COVER LETTER

Christina Cherneskey
1002, 2323 Hamilton Street
Regina, Saskatchewan
(306) 262-7090
ccherneskey@yahoo.com

March 29, 2017
Dear Melanie Knowles:
I am writing in response to the opening for Director, Corporate Communications, METROLINX.

I bring nearly 30 years of communications, media and news expertise to the table and have worked in many different areas of the public sector. I know how to handle emergent issues - from beginning, middle, to the end.

Communications is key in our fast world - understanding messages remains a crucial component. I can take complicated information, translate, then deliver promptly as clear, cohesive statements. While doing so, I ensure I am incorporating every measure to ensure brand strategy is employed. That is critical.

My ability to learn a corporation’s strategic plan, understand it and create a plan-of-action is always my highest priority. I can build crisis communication strategies and tailored it to a current situation. This comes with planning, interviewing, understanding and implementing. I have done this frequently throughout my career.

Some of the companies I have worked for as manager or newsroom leader include Harvard Broadcasting, Astral Media, Rogers Television, CBC Newsworld and Standard Radio.

I work with my staff daily showing how to best incorporate a message or thought into a final product. I lead with respect, courtesy and often delight.

My ability to correctly handle several issues at a time are a result of years of live radio and swiftly handling breaking news issues. My strength in this area only expands when taking into consideration balancing staff, management, schedules (internal and external), as well as personal time.

I am familiar with Ontario’s landscape, having lived there for 15 years in my capacity as journalist with CBC and CFRB Radio. I understand the transit system well throughout Toronto and have followed the growth and expansion of all transit in the region. I also used transit while living in the GTA as my main source of transportation. I respect the importance of safely and effectively moving the public safely to their destinations.

I plan to bring you results. I’m an expert communicator with experience bringing together diverse departments to develop a cohesive product. I have the skills and ability.

Sincerely,
Christina Marta Cherneskey