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COVER LETTER

Christina Cherneskey
1002, 2323 Hamilton Street
Regina, Saskatchewan
(306) 262-7090
[email protected]


October 16, 2017

To whom it may concern,

 

I am applying for competition #17-279:  Professor – Radio, Conestoga College, KItchener, Ontario. Thank you for posting this position.

My current role as News Director at 620 CKRM/Harvard Broadcasting in Regina, Saskatchewan goes far beyond news. I am a teacher, leader, guide as well as being privy to most all of the developments which occur daily within a radio station setting.

In my 25+ years as a broadcaster, I have worked at many levels inside a radio station; from news to production, and sales. I fully understand how a radio station operates from concept to creation. I work closely with the sales department frequently to ensure their needs are met for our clients.

On a daily basis, I work with my news team focussing on outcome. I am implicitly familiar with editing audio as well as how to use Burli and KLZ and show my staff how best to utilize these programs, I am also familiar with most automation suites and as such, am comfortable in showing others how these systems operate.

I have taught radio production skills at a college level, providing radio students an opportunity to learn what to expect when entering the broadcast business.

Several years ago -- taking a short hiatus from a formal radio station setting -- I re-educated myself in the complexities of the social media world. I had the opportunity to use my talents as an already-established news professional to rebrand myself as a Communications Specialist. I trained with some of the best social media experts in Canada, such as Todd Maffin and Marie Smith and became well-versed in the ever-changing form of communication. I still re-train every three months with social media experts who are immersed into that world.

I have spent countless professional hours in Canadian newsrooms, sales meetings, management meetings and meetings with stakeholders within the media industry. My knowledge is solid in terms of radio station operations.

I look forward to further communication regarding this role, and I thank you for taking time to review my material.

  

Christina Cherneskey

 

Summary

I am a senior radio communications professional with 25+ years of experience leading news teams, developing strategy, implementing award-winning news programs, writing articles and blogs, as well as instructing journalism and social media.

During my extensive communications career as journalist, analyst and writer, I have been an executive producer at one of Canada's largest broadcasters and oversaw a team of 20 professionals.

I started a media consulting business in 2008 and had the opportunity to develop and implement strategic media and marketing initiatives for a variety of firms, groups and community organizations. 

Now, I am the News Director at 620 CKRM in Regina where I lead a team of news and sports reporters and anchors.

Since I assumed this role, our team has achieved top ratings (medium market) according to Canada's Bureau of Broadcast Measurement (BBM).

Our social media sites have grown significantly. I consistently monitor and analyze our social media analytics to ensure we are headed in a positive direction. 

Along the way, I've blogged, contributed to weekly online publications, and developed strong leadership and management practices.

My connections throughout Canada are extensive - in business, political and cultural circles.

While always committed to my current tasks, my sense of humour and creative side generally helps - especially when the clock is ticking down.

STRENGTHS

  • 25+ years of radio news delivery and editorial experience
  • Ability to work in high-pressure, tight-deadline environments
  • Precise and thorough in news preparation and on-air delivery
  • Confident and comfortable on-air, especially during ad-lib moments
  • Calm and level when delivering breaking news
  • Solid grasp of law related to media, libel and privacy
  • In-depth knowledge of provincial,  Canadian and international politics
  • Capable and clever interviewer - always prepped and researched
  • Powerful radio, television and photography skills
  • Consistently provide effective direction and feedback to team members
  • Excellent communication and interpersonal skills 
  • Strong external and internal communication skills
  • Successfully able to anticipate outcomes and goals

 ACCOMPLISHMENTS

  • News Director, News Anchor, Social Media & Communications Consultant, and Media Relations Expert
  • Newsroom team-leader ensuring each story is accurately presented - on paper, on air and online
  • Strong ties in the media industry throughout Canada and well-connected with government/professional representatives
  • Have increased social media presence and participation on platforms at current position. Improved Facebook page-likes from 400 to 5,000 unique likes in one year. Using methods of engagement, moved up Twitter followers from 100's to 1,000's
  • Improved radio ratings from a 10.5% share of hours tuned for A12+ to 12.3% just over one year. (Bureau of Broadcast Measurement - BBM, 2013-2014)
  • Have led and managed large and small teams, with emphasis placed on keeping all levels of management apprised of process and results
  • Successful PR strategies have led to increased interest in these events
  • Teacher of journalism and social media. Many students are now successful on-air journalists and radio hosts
  • Created and maintain highly successful entertainment blog which is viewed by thousands daily
  • Part of one of Toronto's highest-rated award-winning radio newsrooms - CFRB. (Radio, Television and News Directors Association of Canada - RTDNA). Awards: Charlie Edwards Award - Spot News (team): "Toronto Rocks for SARS with the Rolling Stones" 2003; "Queen's Park Standoff" 2004; "The Jordan Manners Murder" 2007

WORK HISTORY

News Director

620 CKRM Radio
Jul 2013Present
  • News Director: HARVARD BROADCASTING, Regina
  • On-air anchor for AM and FM holdings
  • Proven achiever in high social media engagement
  • Editor of all news stories
  • Story creator
  • Assignment editor
  • Create strategy for all news, sports and entertainment story-gathering

Weekly Columnist

Metro News
Jan 2013Present
  • Weekly columnist for Metro Saskatchewan's online provincial column

Communications Consultant, Media Relations Expert

Christina Cherneskey Communications
Jan 2008Jun 2013
  • Developed and implemented of strategic media and communications initiatives for various firms and companies
  • Instructed media and public relations techniques
  • Broadcast Journalist, Voice-Over Specialist, Motivational Speaker
  • Instructor of Broadcast Journalism/Social Media Journalism - Western Academy of Broadcasting
  • Guest Lecturer PR and Social Media - University of Regina (extension)
  • Clients: Native Women's Association of Canada; Ukrainian Canadian Professional and Business Association; Musee Ukraina Museum; Lawyer - Joanne Thomas Yaccato - The Yaccato Group (Toronto); Artist - Renata Dusk AbstractArt (Yorkdale)

Television Host

Rogers TV
Jan 2003Aug 2009
  • Created, produced and hosted a bi-weekly television show focusing on Toronto real estate, home building and home financing
  • Worked with prominent Canadian TV hosts on home-design projects such as Jane Lockhart and Mike Holmes
  • Spokesperson for the Toronto Home Builders Association

Radio Talk Show Host

Astral Media/Standard Radio
Dec 2002Aug 2008
  • Hosted daily radio show as well as leading a team responsible for providing accurate, up-to-date, informative and entertaining talk radio programming for a Toronto audience

Senior Producer

CBC Newsworld
Sep 2000Dec 2002
  • Directed and managed the production and business operations of  TV show, CounterSpin. Oversaw a team of 20 producers, chase-teams and consulted with CBC Management

Talk Show Host/Newscaster

Rawlco Radio/CKOM
Aug 1998Aug 2000
  • Hosted and created programming for daily three hour open line shows
  • Led staff of four

EDUCATION

HootSuite University

Social Media Certification
Jan 2010ongoing

Journalism DEGREE

Grant MacEwan College, Edmonton, AB
Sep 1987Aug 1989

Arts MAJOR; Political Studies

University of Saskatchewan
Sep 1981Jun 1985

AWARDS

RTNDA - News - Major Market

RTNDA - Radio, Television Association of Electronic Journalists
Jul 2006Jul 2007

Spot News presentation, major market, CFRB News

RTNDA - News - Major Market

RTNDA - Radio, Television Association of Electronic Journalists
Jul 2003Jul 2004

Spot News presentation, live event, Toronto

SKILLS

Public Speaker; Traveller and Blogger; Photographer; Writer; Biographer; Historical researcher; Voice-Over specialist.
Social Media
Master of Ceremonies
Public Speaker
Voice Over Specialist
Radio and Television Panelist
Media Relations

REFERENCES

Adrian Boyko - Equitable Life, Saskatoon

(306) 934-3637

Stacey Domoslai - Sales executive, Revera  

(306) 539-9775