E-Commerce Merchandising Manager
- Managed major site enhancement projects including:
- Addition of filtered navigation to all product list pages (managed product attribute database and export/import process, oversaw vendor progress)
- Adding new "last-minute" cross-sell box to product pages resulting in 50% increase in screen protection sales
- Enhanced search result pages, with featured content
- Launched all new products online (50+ per month):
- Oversaw successful completion of product videos, photography, copy, and homepage callouts.
- Added relevant cross-sell items to product pages.
- Formatted/ built product pages within CMS, adding new sub-categories when necessary.
- Arranged products on site, adjusting several times per week to reflect sales data.
- Strategized / implemented navigation improvements and content opportunities.