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Work experience

Mar 2011Present

E-Commerce Merchandising Manager

  • Managed major site enhancement projects including:
    • Addition of filtered navigation to all product list pages (managed product attribute database and export/import process, oversaw vendor progress)
    • Adding new "last-minute" cross-sell box to product pages resulting in 50% increase in screen protection sales
    • Enhanced search result pages, with featured content
  • Launched all new products online (50+ per month):
    • Oversaw successful completion of product videos, photography, copy, and homepage callouts.
    • Added relevant cross-sell items to product pages.
    • Formatted/ built product pages within CMS, adding new sub-categories when necessary.
    • Arranged products on site, adjusting several times per week to reflect sales data.
  • Strategized / implemented navigation improvements and content opportunities.
Jan 2010Mar 2011

Assistant Manager, Online Marketing

Progressive Lighting, Inc.
  • Wrote and optimized all content for re-launch of e-commerce site (later named a 2011 Internet Retailer "Hot 100" site) including:
    • Category landing page copy and product descriptions for 15,000+ SKUs
    • SEO articles (how-to and trend)
    • Video scripts
    • Customer Service / "About Us" pages
  • Developed online video strategy; oversaw shooting and edited all product and brand videos.
  • Launched and managed brand presence on Facebook, Twitter, and YouTube.
  • Created and maintained SEO editorial calendars.
  • Built and merchandised landing pages for paid search campaigns.
  • Merchandised category landing pages and homepage; worked with vendors to develop and execute seasonal promotions.
  • Initiated external link building efforts; achieved targeted links in dozens of directory articles.
  • Managed e-mail marketing campaigns and sign-up lists.
  • Oversaw merge of showroom Web sites (for Progressive Lighting and Lee Lighting) with; designed and built landing pages for showroom brands on new platform.
Feb 2009Dec 2009

Assistant Director, Annual Giving

Georgia Gwinnett College
  • Coordinated addition of Annual Giving pages to GGC Web site; wrote content for numerous audiences including alumni, faculty/staff, and parents.
  • Launched and oversaw activity of alumni Facebook and Twitter pages; recruited 70% of current alumni as fans/followers.
  • Managed internal annual fundraising campaigns including Faculty/Staff and Senior Gift campaigns; achieved 82% and 100% giving participation, respectively.
  • Oversaw launch of interactive alumni community; managed membership and content.
  • Planned large-scale events for graduating seniors, new faculty/staff, and new parents; gave presentations to educate on giving culture and opportunities.
May 2008Aug 2008

Marketing and PR Intern

The Georgia Club
  • Wrote, formatted, and sent weekly e-newsletter to 300+ Club members and 3,000+ prospects.
  • Assisted in major site redesign project by writing, editing, and optimizing content on key pages.
  • Designed, edited, and contributed content for print advertorials, newsletters, and event programs.
  • Monitored effectiveness of digital advertising efforts using Google Analytics; produced regular reports.
  • Created and launched company's first blog.


Social Media
Experience creating, managing, and optimizing brand pages on Facebook, Twitter, and YouTube. Have created / managed multiple blogs; proficient in WordPress and Blogger.
Web Analytics
Skilled in reading/ interpreting Google Analytics data and creating custom reports.
E-Mail Marketing
Proficient in iContact and Constant Contact, including designing/ formatting e-mails, managing customer lists, creating / managing autoresponders, and monitoring e-mail effectiveness.
Online Content Management
Experience using multiple content management systems, including basic knowledge of HTML.


Aug 2004Dec 2008

Public Relations, English minor

The University of Georgia

I graduated cum laude from The University of Georgia in December 2008 with a Bachelor of Arts in Journalism, Public Relations and an English minor. The PR program at Grady College included challenging, hands-on courses in newswriting, graphic design, PR writing, administration and research techniques. During my senior capstone course, PR Campaigns, my group interacted with a real client (Power Partners Solar) to plan, present, implement and measure the results of a full communications campaign.

Writing and Design Samples


The University of Georgia

Cum Laude Graduate

Presidential Scholar

Multiple Dean's List

HOPE Scholarship Recipient, 2004 - Present

Essay published in 2008 issue of Mandala literary journal