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Christian Langenegger

Passionate about Switzerland and Swissness


Motivated and results-focused business professional with more than 7 years of experience spearheading complex and effective projects. Possess a combination of project management, team leadership, and marketing skills. Demonstrated ability to catalyze lucrative results while complying with budget and time constraints. Proven track record in researching complex issues and synthesizing comprehensive and easy to understand documentation.


§  Process Improvements

§  Motivational Leadership

§  Project Planing

§  Project Management

§  Budgeting & Cost Reduction

§  Stakeholder Communication

§  Public Relations  

§  User Experience Evaluation

§  Multi-linguistic

§  Copywriting & SEO

§  Entrepreneurialism

§  Journalism

Work History

Sept. 2015Present

Senior Strategy Consultant

Swiss Approach Group AG

After assisting the founder and CEO with the formation of the company, I took on consultancy roles working with primarily Zurich-based startups as well as the DigitalZurich2025 Initiative.

Key Achievements:

  • Have helped clients improve processes and save time and money.
  • Aided startups and organisations get earned media.
May 2014Present


MGC Gastro AG

Founding partner in Zurich's first craft beer bar. Oversaw marketing and PR efforts for International Beer Bar. Controlled accounting, renovations and ordering system.

Key Achievements:

  • Achieved yearly revenues of over 500,000 CHF.
  • Recognised success featured in numerous newspapers, magazines, and blogs including NZZ, 20 Minuten, and Travel+Leisure.
Aug 2011Present

Community Manager

Newly Swissed

Serve as liaison between Newly Swissed and Swiss companies. Relate experiences with regard to experiences in Switzerland. Collaborate with team of writers to create an online magazine.

Key Achievement:

  • Helped create over 1,000 articles resulting in web traffic in excess of 120,000 visitors per month.

Copywriter & Project Consultant

Young & Rubicam

Initially recruited as freelance copywriter. Converted highly technical information into readily marketable reading materials.  Promoted to project manager responsible for Microsoft App marketing for Western Europe. Coordinated newsletters and social media marketing in 12 countries and 14 regionalized languages.

Key Achievement:

  • Received special project selection for clients like Julius Bär, Geberit, and Migros.


Marathon Sprachen

Co-founder and developer of multi-language school in Switzerland. Controlled and oversaw operations, accounting, and marketing departments. Acquired student groups at major institutions like Credit Suisse, UBS, Allianz, and Eaton.

Key Achievements:

  • Online marketing efforts resulting in blog hits of approximately 50,000 hits a month.
  • Recruited student groups from major institutions such as Credit Suisse, UBS, Allanz, and Eaton.

Marketing Assistant

Bachmann electronic

Created terminology database for automation technology company.  Provided technical translations and completed translation marketing projects.

Key Achievement:

  • Standardized company’s German and English terminology.



Bachelor of Arts

Acadia University

Completed my Bachelor's degree with a double major in German and Classical Studies.


Bachelor of Arts

McGill University

Started my Bachelor's degree as a Political Science major.