I am a seasoned professional with more than 15 years experience in marketing, communications and sales. My range of experience includes brand development and management, print production management, public relations, marketing strategy, and sales. I have strong interpersonal and communication skills and enjoy collaborating with others. I have been very successful during my career in relationship and partnership building. My professional goal has always been to work for a company that allows me to contribute my talents in ways that are meaningful and productive.
√ Strong and persuasive interpersonal skills
√ Proficient at multi-tasking√ Organized, excellent project manager
√ Relationship and partnership building√ Flexible, quick to learn and adapt
√ Successful at collaboration, a team player
Feb 2008 - Present
Marketing Communications Manager
• Collaborate with others on the executive management team to set company strategy and policy.• Responsible for a portion of the company’s business development efforts.• Manage the product brand that I developed when joining the company.• Create marketing and sales communication materials, including conceptualization, writing and designfor print, web, and social media.• Write key messaging for all company communications.• Research market opportunities, analyze competitors and develop market segmentation.• Manage public relations efforts, including the development of media releases and acting as a companyspokesperson.• Develop presentations and demos for sales purposes.
Apr 2007 - Feb 2008
Managed brand and company messaging including press releases and promotional materials.• Researched and wrote award applications.• Analyzed the competitive landscape to develop market research.• Updated and maintained the company website.• Managed client relationships through database management and customer service initiatives.
Jul 1998 - Feb 2007
• Responsible for managing two distinct product brands.• Managed production of the annual visitor guide magazine, including budgeting, print purchasing, contentand ad development, photography, distribution, invoicing.• Sales of the annual visitor guide magazine and other co-op marketing programs including developmentof projections, sales materials and proposals.• Developed collateral materials including profile sheets, press kits, sales materials, newsletters, letterhead,presentations and reports.• Collaborated with the technology marketing manager on website and e-marketing; providingdirection on design, photography, branding and messaging.
1989 - 1993
Indiana University Bloomington
I collaborated with a team of people to rebuild the Amish Country website. My role was to focus on design and partner features. I choose all of the photography for the site.
I developed this company profile for PPM as a leave behind for trade shows and sales meetings.
I provided the design and content for the current Viveda website.
I wrote this media release for the Viveda product launch