Summary

My role as Manager of Communications and Media Channels at the AICPA includes both strategic and tactical communication responsibilities, focused on internal communications. The key performance objective of this position is to simultaneously manage and coordinate a number of complex internal communications projects within fast-paced, stringent timelines, including the articulation of strategic objectives and goals, delivering top notch communications to meet those goals, utilizing multi-faceted communications methods and collaborating with many teams throughout the Institute. I am responsible for writing internal communications for the CEO and other senior leaders; developing, implementing, managing and driving Institute-wide internal communications for the purpose of building and strengthening our culture and brand and driving team member engagement and performance; and creating and implementing internal communication strategies through the management and execution of a variety of communications vehicles, including the intranet, monthly newsletters, weekly emails, and video.

Memberships

ASAE & The Center 

League of American Communications Professionals

Penn State Alumni Association

Dowling College Alumni Association

Awards

2010 Apex Award

Most Improved Internal Communication

2010 League of American Communications Professionals Spotlight Awards

Silver - Internal Communications

2009 MarCom Awards Honoring Excellence in Marketing and Communications

Honorable Mention - Employee Publication

2009 NonProfit PR Awards

Honorable Mention - Employee Communication

2009 League of American Communications Professionals Spotlight Awards

Bronze - Web/Email Newsletter

2009 Hermes Creative Awards

Gold - Internal Publication

2009 Communicator Awards

Award of Distinction - Employee Newsletter

2008 Hermes Creative Awards

Gold - Internal Publication

2008 League of American Communications Professionals Spotlight Awards

Honors - Internal/Employee Communications

2008 MarCom Awards Honoring Excellence in Marketing and Communications

Honorable Mention - Employee Publication

Honorable Mention - Internal Communications

2008 NonProfit PR Awards

Honorable Mention - Internal Publication

Work History

Work History
Jun 2010 - Present

Manager, Communications & Media Channels

AICPA

  • Write material and edit and proofread other team member's input 
  • Support and manage specific departmental communications projects 
  • Support the Senior Manager of Internal Communications
  • Develop, implement and manage company-wide internal strategic communications plan.
  • Reinforce and drive key business messages throughout the organization to increase understanding of our objectives and enable team members at all levels to deliver results.
  • Reinforce and drive key culture and brand messages in every communication, establishing clear linkages with what we do, why we do it and why it matters.
  • Create all relevant and timely company-wide communications materials including memos, monthly team member newsletter, announcements, event-specific communication plans, intranet updates, and others.
  • Develop and implement metrics to assess the effectiveness and business impact of our internal communications program and tools. Recommend and execute improvements utilizing existing and emerging technologies.
  • Establish and utilize a two-way communications and feedback system for team members at all levels.
  • Provide council to senior leadership and other business partners on internal communications. Work closely with external communications to ensure internal/external communications are consistent and linked.
  • Manage and maintain the Hub and other existing and future communication tools.
  • Keep abreast of current and future trends and methodologies to improve overall effectiveness and cost effectiveness of internal communications activities.
  • Perform other job-related duties and special projects as required.
Jan 2008 - Jun 2010

Internal Communications Specialist

AICPA
  • Write, edit, publish and maintain select content for the organization's intranet and three internal e-newsletters with the goal of educating and engaging employees and other stakeholders.
  • Act as communications liaison with Human Resources, Information Technology, Member Value, Strategy and other relevant functions to ensure the development of the infrastructure and resources needed for internal communications.
  • Oversee large-scale communication initiatives, including the implementation and evolution of the organization's news and information Hub into a platform for AICPA leadership to present the organization’s mission, values and goals to all employees. 
  • Develop and execute large-scale, complex communications programs for internal and external stakeholders. 
  • Enhance the presentation of timely postings about the organization’s overall progress by incorporating news from across the organization onto the Hub.
  • Provide communications counsel and support to business and functional leaders, with the goal of improving the internal and external brand and reputation of the organization.
  • Develop and manage contact lists/databases for internal messaging, and issue/knowledge sharing. 
  • Accountable for the successful design, production, delivery and administration of complex communications programs.
  • Investigate and report on emerging social media technology and Web techniques to aid the development and implementation of next-generation communications solutions and processes. 
  • Contribute to cross-functional teams evaluating Web communications and social media issues.
  • Plan and execute staff events.
  • Help develop and write AICPA policies.
  • Ghostwrite leadership communiqués.
  • Work with media relations, to write, proof and publish press releases and other announcements.
  • Create and maintain editorial calendars.
  • Provide general support and input for internal and external corporate communication programs.
Jan 2006 - Jan 2008

Freelance Writer

Hamptons Online
  • Wrote human-interest pieces for a high-end online magazine
  • Developed story ideas
  • Conducted interviews
Nov 2005 - Aug 2007

Assistant Managing Editor

Hearst Business Media
  • Managed activities of in-house editors and freelance contributors
  • Assigned articles, established deadlines, copyedited and proofread drafts
  • Acted as a primary liaison between the editorial and production departments
  • Wrote sectional and front-of-book articles
  • Edited and proofread all sections of magazine
  • Developed story ideas
  • Conducted interviews
Sep 2005 - Nov 2005

Substitute Teacher

Sachem CSD
  • Taught English classes to middle school and high school students
  • Managed classrooms consisting of more than 25 students
  • Provided organization and stability in a fast-paced classroom environment

Education

Education
Aug 2001 - May 2005

B.A.

Penn State University

Activities: Dean’s List; Concert Choir; Chamber Singers; THON chairperson (The Penn State dance marathon is one of the largest student-run philanthropic events in the world and its proceeds benefit the Four Diamonds Fund for pediatric cancer.)

Skills

Skills

Skills

Excellent verbal and written communication skills as well as strong presentation and advanced PowerPoint skills Use creativity to generate ideas and solve problems Establish effective relationships internally & externally, entry level to executive Excellent attention to detail Ability to maintain highly confidential information Perform work in a timely and professional manner Highly motivated, self-directed, and results driven Detail oriented with strong organizational skills Able to take direction and follow through multi-step project steps/procedures consistently Proven track record of successfully managing multiple priorities in a fast paced work environment Strong interpersonal skills and ability to work with geographically diverse staff Conceptual and strategic thinking Demonstrated project management skills to include comprehensive planning, scheduling, communication and negotiation Proven ability to work both independently and within a team Dynamic, enthusiastic, and creative Familiar with new technologies Knowledge and experience in internal communications Understanding and experience in message development and delivery In-depth understanding of how strategic and tactical communications supports the business goals of an organization In-depth understanding of what constitutes a successful internal communications program, including infrastructure, processes and tools Excellent knowledge of Microsoft Office suite of applications, including Word, PowerPoint, and Excel Understanding of the accounting profession Ability to think several steps ahead and recognize implications of actions; ability to recognize relationships and implication of different initiatives and the opportunities or conflicts they might create; ability to create new and more effective ways of doing things.  Ability to lead and manage projects and work in cross-functional teams in a fast-paced environment.