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Dear Principal

I am writing to apply for the position of Multimedia Design and Technology Teacher at your school after I learned the position from the advertising posted  on Ming Pao Jump. I recently finish my BA (Hons) Art and Design in Education from The Hong Kong Polytechnic University, School of Design. I firmly believed that my actual design experience can give me real advantage on multimedia design and technology teaching. 

Design is a tool to solve daily problems around us, it is mainly the job to create better communication between people by multimedia design. Traditionally, as designers and artists we used different kinds of paint, raw material like paper, rock, clay, etc.  to create our artworks. Nowadays multimedia design is more likely referring to digital media, it refers to text, sound, still image, animated graphic images, motion video, 3-D presentation etc. I am a experienced designer equipped with both 2D and 3D skills (please find the attached portfolio for your reference). 2 years experience working in a design department of a financial public relation and event company strengthen my 2D presentation skills to a level of commercial standard. I can teach my students all the skills it required for actually commercial world with professional software Adobe Design Suites, like Adobe Ai, Photoshop, Indesign and so on.

S.T.E.A.M.- Science, Technology, Engineering and Math

S.T.E.A.M. is becoming a hot topic in today education, as a former Industrial designer I am not only going to distribute the skills of 2D design, but also I can put in my industrial design knowledge on the theme of Technology and Engineering.

For the ART aspect of S.T.E.A.M.

When we are talking about nowadays education, we are not going to focus on traditional "teacher to student" lecturing, we are going to focus on new pedagogy which give better interaction between students, such as, interesting workshops, project based programs, in school competitions, out school exhibition etc. In my personal experience ideas come from discussion and sharing among peers. What I am going to teach is not "how to do design", I am going to teach my students "the way to form a better idea by listening and sharing". And the ART with always come along with the process. In the last year of my study of BA (Hons) of Art and Design in Education, PolyU,  I spend 3 seminar on researching the application of affordances (which is a term to describe human - object interaction, raised by  James J. Gibson at 1977) of daily object by studying how people transform the form of object based on their purposes and usages. I believe my studies in collage is going to give me a great help on demonstrating the daily create around us, encouraging creativity in classes.

For Technology, Engineering aspect of S.T.E.A.M.

2 years in-school manufacturing training in Industrial Center built up my knowledge on material selection, production of hot metal, steel metal, CNC machining, molding, and product safety. More than 3 years on Industrial design industry experience, including home security product, such as, sensor stair light, remote door chain, lantern, and  household product, such as kitchen ware, computer speaker, toy camera, wooden furniture, medical products and so on, reinforced my 3D modeling Modeling. I can operate Alias Design Studio, Solidworks. I am now catching up on digital sculpting software like Zbrush and Maya. Well trained  3D  skills and production experiences are also one of my essential abilities, I believe if your school is going to launch a S.T.E.A.M project, or joining any out school design competition, I will be a great production adviser assistant to your students. 3D printing technology is one of my strength with I think it will boost up the creativity of student, students will be interested in watching the fast 3D printing result showing their artworks. 

It would be grateful if we can have the opportunity to discuss a range of pedagogical methodologies which are feasible and applicable both inside and outside the classrooms of your school. I would appreciate the opportunity to discuss with you regarding the position. Thank you for your time and consideration. I look forward to hearing from you at your earliest convenience.

Yours faithfully,


Chun Fung LUI.


Work experience

Jun 2016Now

Senior Industrial Designer

Backstage International Ltd.

Health care and medical product design - CPAP machine, sonic toothbrush, Supervising CAD drawing according to manufacturing issue. Managing manufacturing analysis, cost analysis etc. Meeting with clients to establish the design brief, concept, performance and production criteria. Working on Ideas and design development, with or without CAD such as Solidworks, Pro-E. Identifying the suitability and availability of materials, provide finalized photorealistic rendering for presentation. Preparing rapid prototyping for product test. Refining structures according to the requirement of the testing lab to ensure the product can pass the lab-test etc. 

Feb 2013Feb 2016

Design & Project Manager

Rich Creation Internation Ltd.

Working for some decoration design and installation projects for some Casino like Wynn and MGM. My duties is to convert client's concept drawing to workable design, work with factories and make sure all the product will be perfect for installation. Decoration design: Redesign decoration / sculpture from concept drawing for art director according to installation process and production aspect. 3D visualization: Providing 3D drawing for production to evaluate the structure of the products, providing photo realistic rendering for the clients. Materials selection: Selecting materials according to the production suitability, safety issues. Technical drawing: Provide technical drawing for production. 

Aug 2012Dec 2012

Graphic Designer

Ak Signs

Signs and Shops Graphic Design, CMYK output control and vinyl tools 2D CAD control, focusing on interior installation and exterior displays design, monitoring production.

Oct 2009Sep 2011

Design Manager

BMI Innovation Limited

Brand design, help designing promotion material and communicate with company client, provide design service on rebuilding company identity.

Mar 2009Sep 2009

Industrial Designer

Banda Star Industrial Limited

Designing home security products for the US market, including sensor lighting, lantern, remote door chain, emergency lighting.


Sep 2011Jan 2015

BA (Hons) Art and Design in Education

School of Design, Hong Kong Poly U

This programme's main focus is on the provision of advanced art and design training at the practical and theoretical levels that are suitable to the local culture and its educational context. The programme offers opportunities in academic research and school-based educational development, as well as art and design experimentation in the workplace.

Sep 2006Jun 2008

HD of Product Innovation Technologies

School of Design, Hong Kong Poly U

This programme integrates industrial design, manufacturing engineering and new product innovation technologies. Business and marketing knowledge for new product innovation is another key component.

In the project subjects, which combine theory and practice, students develop creative and innovative abilities in simulated and client projects. The strategic alliance of PolyU Design, Department of Industrial and Systems Engineering and Industrial Centre ensures students’ access to the best expertise and facilities.

The programme consists of substantial amount of laboratory work, practical training, hands-on experiments and problem-based project components.


Alias Design Studio

Nurbs 3D modeling software, able to handle Class A surfaces


Engineering 3D software for product design, able to handle material section, technical drawing, aims production.


Rendering software


Digital sculpting software


Polygon modeling 3D software

Substance Painter
Texturing software
Rendering software
Adobe Photoshop
Photo editing software
Adobe Illustrator
Vector drawing software

Design Projects

06/2007 – 08/2007 Mini-beanie
Soft toys design project, designing new type of soft toy which can provide new experience for the users, restoring the user' feeling of joy through color and touch.

09/2007 – 12/2007 Leung So Kee
Marketing project, promoting brand name, Leung So Kee is a very traditional umbrella manufacturer. Old company with special umbrella making technique, Designing new product for it to help attaching the teenagers and rebuilding it brand.

09/2007– 12/2007 IFDA
Furniture Design for IFDA 2008 Competitions, tea table design for expressing the feeling of family, love, and communication.

09/2008 – 01/2008 Caritas Medical Centre
Occupational Therapy tools design. Game controller design for occupational therapy, for helping the patients to go through the whole therapy process by using the controller to play games.

01/2008 – 06/2008 Platoform
Speaker’s form design for feeling expression, form design, designing new form of speaker by studying how surfaces, curves, and colors influences the user’s feeling


Product design artworks and concept drawing, 3D illustration etc.