Online Community Manager
The Cavaliers Drum & Bugle Corps
Build The Cavaliers’ brand in the Social Media realm while acting as Online Community Manager. Integrate social marketing & public relations into current communications strategy. Work to create a loyal, interactive community and monitor online conversations relevant to brand, industry. Use new social tools to promote and build awareness of The Cavaliers’ brand, products, media, events and news.
• Launched The Cavaliers’ Twitter account & currently lead industry in followers. • Foster community developed best practices and interaction through Facebook & Twitter. • Manage Facebook Fan Page, growing by 80% since May 1 through consistent engagement. • Grown total fans/followers by 4,500 since March 1. • Set social media standard for the Marching Arts industry/activity.