I develop and execute marketing events and demand generation activities, most recently with the IBM Rational Sales Team, to increase opportunity pipeline and help close business. Specializing in Webcasts, Web Marketing, Events and Social Media, I'm looking to move towards marrying social marketing/WOM efforts with traditional marketing strategy/tactics to effectively engage the customer. I have a strong teaming and strategic marketing focus with a passion to learn, develop, and apply skills to meet the demands and business objectives of my clients. I deliver outstanding results with attention to detail, while using cost-effective approaches to execute campaign tactics and listen to our customers. From concept to delivery, I have helped IBM Rational with webcasts, live events, direct mail campaigns, email marketing, targeting, and overall demand generation. Tactics include: event briefs, registration site launches, contact list management, event logistics, invitation creation, email design, email delivery, Business Partner coordination, audience-specific messaging and targeting, webcast moderation and execution, collateral management, and surveying. I'm constantly learning new techniques and community best practices. Figuring out how to combine the new with the tried-and-true is my goal.
Jan 2009 - Present
Online Community Manager
Build The Cavaliers’ brand in the Social Media realm while acting as Online Community Manager. Integrate social marketing & public relations into current communications strategy. Work to create a loyal, interactive community and monitor online conversations relevant to brand, industry. Use new social tools to promote and build awareness of The Cavaliers’ brand, products, media, events and news.
• Launched The Cavaliers’ Twitter account & currently lead industry in followers. • Foster community developed best practices and interaction through Facebook & Twitter. • Manage Facebook Fan Page, growing by 80% since May 1 through consistent engagement. • Grown total fans/followers by 4,500 since March 1. • Set social media standard for the Marching Arts industry/activity.
Jul 2007 - Dec 2008
Field Marketing Specialist
Designed and implemented new approaches to identify/engage prospective clients, creating a systematic review process for follow-up that increases campaign success rates and opportunity identification. Managed multiple campaigns that targeted various audience levels, including C-Level, Line of Business management, and Technical/Practitioner, employing tailored event and communication methods. Leveraged internal databases to secure contact lists, in addition to producing and managing components including invitation and registration websites, list rentals, event logistics and collateral.
• Guided planning, coordination and execution of over 60 b2b campaigns, events and demand gen activities • Assisted in the development of home-grown Software Development Lifecycle Webcast Series - handling all external/internal communications, registrations and logistics, while facilitating direct follow-up with 350+ attendees • Partnered to identify $1MM of Rational Software client opportunities
Sep 2005 - Jul 2007
Services Contract Representative
Collaborated with Field and Technical Sales, Legal, Quality Assurance, management and client organizations to create customized services engagement contracts, while adhering to personal efficiency and quality standards. Defined role responsibilities and services contract process to better enable services sales, acting as first in the pilot position supporting the Rational Software team in the central region. Extended beyond job responsibilities to initiate and facilitate local marketing events that increased the awareness of Rational Software products and services offerings. Selected Achievements: • Developed 200+ services contracts, touching $3.5MM in revenue • Lead coordination and execution of 28 marketing events for the central region, including seminars, webcasts, and proof of technology sessions
Aug 2004 - Dec 2004
Student Marketing Coordinator
2001 - 2005
Bachelor of Science (BS)
Graduated with Honors in Marketing. Minored in Mass Communications.