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Summary

I develop and execute marketing events and demand generation activities, most recently with the IBM Rational Sales Team, to increase opportunity pipeline and help close business. Specializing in Webcasts, Web Marketing, Events and Social Media, I'm looking to move towards marrying social marketing/WOM efforts with traditional marketing strategy/tactics to effectively engage the customer. I have a strong teaming and strategic marketing focus with a passion to learn, develop, and apply skills to meet the demands and business objectives of my clients. I deliver outstanding results with attention to detail, while using cost-effective approaches to execute campaign tactics and listen to our customers. From concept to delivery, I have helped IBM Rational with webcasts, live events, direct mail campaigns, email marketing, targeting, and overall demand generation. Tactics include: event briefs, registration site launches, contact list management, event logistics, invitation creation, email design, email delivery, Business Partner coordination, audience-specific messaging and targeting, webcast moderation and execution, collateral management, and surveying. I'm constantly learning new techniques and community best practices. Figuring out how to combine the new with the tried-and-true is my goal.

Work experience

Jan 2009Present

Online Community Manager

The Cavaliers Drum & Bugle Corps

Build The Cavaliers’ brand in the Social Media realm while acting as Online Community Manager.  Integrate social marketing & public relations into current communications strategy.  Work to create a loyal, interactive community and monitor online conversations relevant to brand, industry.  Use new social tools to promote and build awareness of The Cavaliers’ brand, products, media, events and news.

Selected Achievements:

• Launched The Cavaliers’ Twitter account & currently lead industry in followers. • Foster community developed best practices and interaction through Facebook & Twitter. • Manage Facebook Fan Page, growing by 80% since May 1 through consistent engagement. • Grown total fans/followers by 4,500 since March 1. • Set social media standard for the Marching Arts industry/activity.

Jul 2007Dec 2008

Field Marketing Specialist

IBM

Designed and implemented new approaches to identify/engage prospective clients, creating a systematic review process for follow-up that increases campaign success rates and opportunity identification. Managed multiple campaigns that targeted various audience levels, including C-Level, Line of Business management, and Technical/Practitioner, employing tailored event and communication methods. Leveraged internal databases to secure contact lists, in addition to producing and managing components including invitation and registration websites, list rentals, event logistics and collateral.

Selected Achievements:

• Guided planning, coordination and execution of over 60 b2b campaigns, events and demand gen activities • Assisted in the development of home-grown Software Development Lifecycle Webcast Series - handling all external/internal communications, registrations and logistics, while facilitating direct follow-up with 350+ attendees • Partnered to identify $1MM of Rational Software client opportunities

Sep 2005Jul 2007

Services Contract Representative

IBM

Collaborated with Field and Technical Sales, Legal, Quality Assurance, management and client organizations to create customized services engagement contracts, while adhering to personal efficiency and quality standards. Defined role responsibilities and services contract process to better enable services sales, acting as first in the pilot position supporting the Rational Software team in the central region. Extended beyond job responsibilities to initiate and facilitate local marketing events that increased the awareness of Rational Software products and services offerings. Selected Achievements: • Developed 200+ services contracts, touching $3.5MM in revenue • Lead coordination and execution of 28 marketing events for the central region, including seminars, webcasts, and proof of technology sessions

Aug 2004Dec 2004

Student Marketing Coordinator

General Motors
Directed the “Create.Evolve.Cobalt” campaign targeting the University of Florida’s student body. Developed createvolve.com domain name, monitored website enhancements, and ensured each department team executed consistent messaging and communication techniques via web and traditional media. Formulated project plan to guide campaign launch and progress supporting activities that exceeded campaign objectives. Engaged student community through unique fundraising, public relations, and live events to create distinctive brand recognition on campus. Selected Achievements: • Served as communications liaison to 75 student interns regarding the weekly objectives and development • Increased budget value by more than 40% and awareness by 37% • Attained over 1.5 million impressions on the University of Florida’s campus

References

Bill Fay

“I wholeheartedly endorse Chris as he was the consistent go-to person when I needed help making a contract deadline. He is enthusiastic and diligent and provides very good turn around - even late into the day on Friday which I very much appreciate. On top of that, the work he produced was always high quality.”

Tom Hollowell

“Chris works for me in a role supporting our sales and marketing efforts in the Americas. Chris has done an excellent job in creatively finding ways to improve our marketing efforts. Chris got us involved in new ways to uncover prospects and drive them to local events and webcasts.

Chris is hardworking and conscientious and has been an ideal employee. I get positive feedback from everyone that has worked with Chris.”

Denise Favorat

“Chris is an energetic, go-getter, who approaches every challenge with determination and a tremendously positive, 'can-do' attitude. He has been an extremely effective Field Marketing Specialist, delivering results both independently, as well as thru collaborative teamwork. I would gladly recommend Chris for any challenge. He's an amazing asset, and a wonderful person!”

Patrick Stein

“Chris planned, coordinated and executed key events in the Central Region. His attention to detail, creativity and leadership contributed to our success.”

Bret Kramer

“Chirs was part of a group that we brought in to form a new role in the organization. Chris was the a leader in defining the role and making it a valuable part of the organization. He elevated where we thought the role would be effective and made himself an integral part of the business units he supported. I highly recommend Chris as a self-starter and very professional employee.”

Brett Nalder

“Chris was instrumental in establishing and executing on complex marketing strategies and efforts for our software sales teams across the United States. Chris is very detailed oriented, creative, and punctual....all characteristics that, in my opinion, aid sales teams and have a positive impact on bottom line.

Chris gave valuable time back to myself and our sales teams, allowing them to focus on selling. I strongly recommend Chris for any marketing or sales support type position. Brett Nalder Rational General Business Leader Western Region”

Kenya Kuepper

“I had the pleasure working with Chris in multiple roles at IBM. Chris was an extremely responsive Services Contract Rep and worked with our team to execute several successful services contracts for our region. In his marketing role, Chris was instrumental in the planning and execution of many key events in our region.”

Toni Ebron

“While executing his regularly assigned duties, Chris supported an ad hoc multi-touch campaign under my leadership on behalf of the East Region Rational sales leader and sales team. He committed to close a marketing resource gap in order to help close a gap in the East Region Rational brand pipeline.

Chris provided very creative graphics, contact lists, and mailing and telemarketing services for direct mail and web event tactics which resulted in new leads for Business Partner follow-up. Chris was a welcomed valuable resource on this initiative and I recommend Chris for any marketing role"

John McDonald

“Chris is an excellent worker, sharp and smart, and is always willing to jump in and understand a problem and work for a solution. I was so grateful to have him on our team at IBM.”

Jay Atkins

“Chris is a vital part of our team. He has been scheduling, organizing, and maintaining multiple events each month for the entire Eastern United States, and that is on top of all of the other things he does.

He is incredibly organized and goes above and beyond what we ask of him. It would take multiple people to do the job Chris does.”

Education

20012005

Bachelor of Science (BS)

Graduated with Honors in Marketing. Minored in Mass Communications.