SVP/Consulting and Market Research
Strategic and market research consulting firm. Recruited and mentored by internationally recognized founder and CEO, rising rapidly through ranks to become partner. Responsible for client retention, brand growth and recognition, blog editing and designs. Oversaw project and supplier profitability, content and quality of workplans, analysis, recommendations and reporting to clients. Worked with more than 150 media company clients in 10 countries, leading to numerous product launch successes and top-ratings/revenue results. Chief editor of the Jointblog for Media Trend Watching.
Manage market research projects (more than 350+ to date; 85% quantitative, 15% qualitative), from point of client contact/proposals through questionnaire design to data collection field services to statistical analysis to recommendations, report creation, client presentation, Action Plan development and post-presentation client servicing in over 75 markets.
Consult executive, strategic and operational level long-term client relationships with CEOs, radio station owners, boards of directors, General Managers, Market Managers, VPs/Programming, VPs/Marketing, VPs/Research, national and group Program Directors, Morning Show/On-air talent and Music Directors.
Multi-format experience, including Rock, Alternative, Active Rock, Modern AC, Pop Alternative, Top 40/CHR, Dance/Disco, Classic Rock, Adult Contemporary, News/Talk and Country.Most relationships include multiple corporate sister stations and last more than 5 years, on average, blending consulting and market research.
- Associate/Consultant – April/2007 to present
- Partner and SVP/Consulting and Market Research – October/1999 to April/2007
- VP/Consulting and Market Research – August/1998 to October/1999
- Senior Programming and Market Research Consultant – July/1994 to August/1998
- Programming and Market Research Consultant – April/1993 to July/1994
- Music Consultant – August/1992 to April/1993