Broadcast Talent / Speaker / Writer / Personality

Creativity - Idea Generator / Concept Implementer

Social / New / Traditional Media Trending

Audience and Brand Building / Ratings Generator

Team Building / Coaching

Management and Business Consulting

Market Research & Analysis

Radio Programming / Program Director

Work experience

Work experience
Aug 1992 - Present

SVP/Consulting and Market Research

Joint Communications Corporation

Strategic and market research consulting firm. Recruited and mentored by internationally recognized founder and CEO, rising rapidly through ranks to become partner. Responsible for client retention, brand growth and recognition, blog editing and designs. Oversaw project and supplier profitability, content and quality of workplans, analysis, recommendations and reporting to clients.  Worked with more than 150 media company clients in 10 countries, leading to numerous product launch successes and top-ratings/revenue results.  Chief editor of the Jointblog for Media Trend Watching.

Manage market research projects (more than 350+ to date; 85% quantitative, 15% qualitative), from point of client contact/proposals through questionnaire design to data collection field services to statistical analysis to recommendations, report creation, client presentation, Action Plan development and post-presentation client servicing in over 75 markets.

Consult executive, strategic and operational level long-term client relationships with CEOs, radio station owners, boards of directors, General Managers, Market Managers, VPs/Programming, VPs/Marketing, VPs/Research, national and group Program Directors, Morning Show/On-air talent and Music Directors.

Multi-format experience, including Rock, Alternative, Active Rock, Modern AC, Pop Alternative, Top 40/CHR, Dance/Disco, Classic Rock, Adult Contemporary, News/Talk and Country.Most relationships include multiple corporate sister stations and last more than 5 years, on average, blending consulting and market research.

Promoted Roles:

  • Associate/Consultant – April/2007 to present
  • Partner and SVP/Consulting and Market Research – October/1999 to April/2007
  • VP/Consulting and Market Research – August/1998 to October/1999
  • Senior Programming and Market Research Consultant – July/1994 to August/1998
  • Programming and Market Research Consultant – April/1993 to July/1994
  • Music Consultant – August/1992 to April/1993
Sep 2004 - Present


Chris Kennedy Media Consulting

Seeking clients and opportunities exploring growth, ideas and fresh thinking found through media trend watching. Media consulting, including Radio broadcasting/programming, Internet/Website optimization, Social Media platforms, industry speaking, event marketing/fundraising and market research. Follow me on Twitter @KennedyCS and Facebook @

Apr 2007 - Dec 2008

Senior Program Director

Corus Radio / CFQR 92.5FM (Montreal's Q92)

Market-leading heritage Mainstream Adult Contemporary radio station with annual revenues of $14.5 million and 35% profit margin  •  Managed staff of 60 people in programming, production, promotion, commercial traffic, creative and web departments  • Attracted and hired new talent  •  Created new format and programming lineups changes for all dayparts  •  Increased ratings and revenues in a soft market  • Created innovative promotional campaigns  • Successfully upgraded the brand’s market perception  • Raised more than $700,000 in community charities (Starlight Foundation for Kids, Generations Foundation Camps, Ste. Justine Children’s Hospital)  • Nominated for national “Station of the Year” for the first time in the station’s history at 2008 CMW  •  Grew web traffic to 4 million page views a month and doubled listener club membership

Mar 1992 - Aug 1992

Morning Show host / On-air personality

CKIT 104.9FM ("Magic")

Hired for new Hot AC radio station. #1 FM morning show in first (and only) BBM ratings book.

Aug 1991 - Mar 1992

Afternoon Drive host / On-air personality

Nolte Communications / WROK 1440AM

Hired to increase 25-54 year old Arbitron ratings for heritage News/Talk format.Increased #1 cume by 28% and #1 share by 32%.Raised over $27,000 for Mountain of Toys Christmas campaign through 52-hour marathon radio broadcast outside on billboard.

May 1987 - Aug 1991

Program/Music Director / Midday host / On-air personality


Hired to increase 25-54 year old Arbitron ratings for an Adult Contemporary format that adjusted formats from Oldies-based to Hot AC to Mainstream AC.  Midday Host (#1 A25-54)

Sep 1983 - May 1987

General Manager / On-air personality


Illinois Wesleyan University’s non-commercial radio station.Managed 72-member volunteer radio staff.Conducted school’s first community+campus perceptual study for senior level Marketing/University project.  Won Gamma Upsilon Award for Media Management Excellence, 1987.



Bachelor of Science

Degree had an emphasis in Marketing and Management, near-minor in Music.  University is regularly ranked as one of the nation’s top small liberal arts universities in various publications, including U.S. News & World Report.  Phi Mu Alpha Sinfonia fraternity -- initiated in 1983.  Vice-President; Secretary.  OAS AAS LLS!