Director, Digital Marketing and Communication
Texas Children's Hospital
- I have overall responsibility for creating and executing a relevant digital marketing and communications strategy for Texas Children’s Hospital, including using Web web-based assets to improve and align internal communications. This includes oversight of all Texas Children’s websites, guiding their design and implementation, daily operations, project management, and leadership and supervision of web team members.
- The scope of responsibilities also includes social media, e-marketing and online video. I also have responsibility for offline internal communications and publications.
- I interact regularly with hospital and service line leadership and key marketing colleagues regarding objectives and strategies and direct programs through close collaboration with Information Services and Creative Services.
- My ultimate goals are to create a superior on- and offline presence that fully engages all key constituencies, including physicians, staff, media, donors and patient families and enhances the overall reputation and image of Texas Children’s.