I am a passionate, insightful and creative sales and marketing strategist who is able to blend deep IT knowledge with sharp business acumen. I have a track record of driving sales and generating growth through keen competitive awareness and a focus on customer success.

Work History

Work History
2007 - 2015

Marketing Director

Plain Advice Limited

Successfully engaged a number of large new customers and built long term relationships, establishing this start-up company as a viable long-term concern

Developed projects that surpass client’s expectations, delivering product launches and developing service offerings that re-energise the client’s business

Created valuable competitive edge by explaining complex technical ideas in everyday terms

Simplified the business strategy to focus exclusively on specific disciplines to service the IT industry

Built revenue pipeline on customer recommendations and word-of-mouth promotion

2005 - 2007

European Sales Manager


Drove 60% revenue growth by pushing into large telecoms and financial accounts across Europe

Bolstered 100% channel sales model by recruiting new partners and establishing national and international distribution system

Travelled extensively throughout Europe assisting partners in developing accounts and closing deals

Reinvigorated regional marketing materials to appeal to enterprise businesses, addressing specific management and compliance needs

Spoke at industry events and partner conferences, notably the Wireless LAN event at London Olympia and the Ericsson Developer Conference in Stockholm, Sweden

2003 - 2005

Consulting Systems Engineer


Exceeded target of generating 15% CAGR increase in WLAN infrastructure revenue growth by driving sales in new markets such as healthcare, hospitality and manufacturing

Led internal sales and technical teams and channel partners, qualifying opportunities, ensuring successful pre-sales engagements, following through technical issues and ultimately helping to close deals

Designed and delivered technical and sales training for internal associates and channel partners

Ensured consistent delivery of tightly controlled corporate marketing strategy across UK, Northern Europe and South Africa

Spoke at highly regarded industry events, such as the IDC Mobility Conference in London and Nordics Unwired events in Denmark and Sweden

2001 - 2003

Professional Services Business Developmet Manager


Responsible for 47% increase in revenues for Wireless Solutions Group, putting services at the forefront of the sales process

Created and delivered innovative service offerings focusing on VoIP over WLAN and security

Delivered channel delivery model for services, including assisting with the development of marketing materials and the training and assessment of partners

Lectured to undergraduate class at Bournemouth University Business School and presented at partner events

1999 - 2001

Professional Services Consultant


Designed and delivered consistently successful large-scale WLAN installations throughout the UK, including the country’s first VoIP over Wi-Fi implementation

Responsible for presenting the benefits of Symbol wireless solutions to customers and partners

Created documentation for new product and service offerings and developed training programmes for colleagues


1991 - 1994


University of Salford