- Austin US-TX
- [email protected]
Co-founded online media agency delivering website design, content development, and analytics to nonprofits and business. Working with clients to develop effective social media, interactive marketing, and fundraising strategies. Developing online brand monitoring and measurement services. Helping clients select the best web-based media tools to achieve business objectives. Managing full-scale project implementation of corporate website redesigns. Creating strategy and implementation program documentation for clients. Overview: Delivering innovative programs that integrate creative processes, analytical methods, and best practices for clients struggling to be effective in their online initiatives.
Served as initial point of contact for all community success stories and work with broadcast media on publication. Monitored online conversations and participate in them to build brand visibility and thought leadership. Produced articles and videos to communicate community value. Created member engagement pathways that promoted focused actions. Identified and engaged advocates. Escalated issues, observations, opportunities, and insights to fellow members of executive team. Overview: Developed online and offline community and management strategy for a volunteer-managed startup nonprofit.
Managed client relationships for book of business worth 1.2 million dollars annually. Provided expertise on building community engagement practices. Helped clients develop high impact email and web campaigns focused on cultivating constituent relationships through recruitment and retention initiatives. Created and delivered online marketing campaign plans that emphasized holistic integration with organization's systems, resources, and budget goals. Served on cross-functional company teams including the blogging team and engineering bug work group. Overview: Generated significant value and ROI for clients’ marketing initiatives through an action-oriented and metrics-driven coaching approach.
Created and implemented marketing strategies and campaigns to develop new members and retain existing ones. Analyzed market data and trends to determine target markets. Consulted to volunteer leaders and Board of Directors on member development strategies, fundraising, and public relations. Managed a team of 4 with an annual budget of $350K, catering to member base of 6,000 worldwide. Overview: Transformed marketing approach for organization that lacked a solid marketing plan and branding vision.
Started career coaching practice focused on helping early/mid career professionals more fully connect with their work and add value to their organizations. Used performance and creative techniques to coach clients on communication skills and problem solving.
Overview: Established client base through innovative, inexpensive web 2.0 and word-of-mouth marketing initiatives.
Managed 2 direct reports and 7 indirect reports with annual budget of $275K. Oversaw member relationships for international education association of 90,000 members. Accountable for member programs and services. Led member development, marketing, and other cross-functional teams. Developed new methods for testing product usability through trade shows and online forums. Overview: Turned around organization with customer service issues, data processing inefficiencies, a poor focus on member retention and an aging membership sector.
Oversaw member services for 3 accounts with membership of up to 1,500. Served as primary contact for members and public. Managed databases and led initiatives to increase growth, retain existing members, and maintain benefits and services.
Managed member relations and communications for a 2,000-member association. Coordinated initiatives to increase membership and member satisfaction.
Earned Certificate in coaching with 120 hours of in-class learning and completed practicum.
Case for Social Media and Online Communities in Associations
Webinar with Small World Labs
Developing Brand Ambassadors
Presentation to Austin 501 Tech Club
Benefits of Volunteering in Your Job Search
Presentation to Amplify CU Career Fair
A Skeptic's Guide to Personal Branding
Presentation to Austin Social Media Club
Building a Culture of Engagement in Online Communities
Webinar with The Community Roundtable
The Many Paths of Entrepreneurship
Panel Discussion at CareerCONNECTS Conference
CUSTOMER EXPERIENCE STRATEGY, DESIGN & MANAGEMENT
I'm an experienced and innovative customer experience designer who shows businesses how consumers interact with their products, services, and overall brand. I've helped organizations of all sizes successfully launch brand ambassador programs, improve internal customer service processes, and create customer communication plans.
What makes me unique is my ability to integrate experience in marketing and anthropology with insights from social media, leadership coaching, and industrial design. I believe a multidisciplinary and holistic approach is what's needed to differentiate a business from the crowd.