Strategist (fixed term contract)
Bow & Arrow Growth Consultancy
- Working alongside experienced Strategists to deliver insightful, timely and actionable growth plans in line with the brief and project objectives. Clients include Dow Jones Media, Zip Car & Sky.
- Involved in regular brainstorming sessions to kick off new projects, discuss challenges and define project plans.
- Conduct extensive research on competitor landscapes to identify best practices, highlight weaknesses and define opportunities for growth.
- Analyse target customer needs and behaviour, supported by qualitative and quantitative testing, e.g. written surveys, focus groups & 1-on-1 interviews, to gain relevant insights and segment the audience.
- Create renewed brand positioning strategies for existing product portfolios, to include recommendations on messaging, sales tactics, advertising channels and price point.
- Create revised business manifestos with recommendations ranging from overall vision and mission statements and target audiences, to of tone of voice and brand personality.
- Creating decks and story boards to present findings and growth proposals to clients.