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Work experience


Digital Marketing Specialist

  • Work with a global team to manage lead generation across several industry verticals.
  • Specialize in PPC, PPL, Content Syndication and ABM campaigns. 
  • Responsible for optimizing CPL with a $350k digital advertising budget in FY19

Digital Marketing Specialist

  • Created a demand generation platform to attract prospects in Vivonet's target demographic, convert them into leads and pass on the most qualified leads to the sales team.
  • Managed Vivonet's Marketing Automation and Email Marketing programs by consistently finding new ways to optimize performance. Managed Salesforce Database.
  • Led a comprehensive website rebuild with a design agency to increase conversion rates and reflect a complex product offering. Owned creative brief process for new assets. 
  • Worked with multiple agencies and numerous media partners to generate brand awareness and ultimately drive leads for Vivonet.

Co-Founder and Director of Marketing

Coast Protein 

Coast Protein's mission is to make eating insects normal in North America. We have developed a line of delicious, sustainable, and nutritious protein bars and powders that can now be found in 500+ stores across Canada.

  • Created and executed Coast's marketing strategy during pre-production, launch and sales growth stages.
  • Owned budgeting forecasting and reporting of all marketing activities
  • Planned a Kickstarter crowdfunding campaign that hit its goal in 72 hours and went on to raise over $42k.
  • Managed Coast's Shopify platform, influencer marketing, email programs, social media, PPC advertising, marketing reporting, market research, and public relations.
Sep 20122015

Community Manager

Indochino Apparel
  • Planned and executed geo-targeted campaigns for 28 temporary and permanent retail locations in 15 major North American cities. A small team was responsible for driving approximately 400-600 customer orders each week the pop-up shops were open
  • Responsible for driving traffic, brand awareness and revenue through Indochino's social audience of over 200k people
  • Rebuilt the weekly/monthly marketing channel reports to reflect key sales and/conversion KPIs for the Senior Management and Board of Directors to base strategic business decisions upon Responsible for tracking and reporting campaign performance
  • Promoted from Marketing Coordinator to Marketing Analyst to Community Manager for ability to execute departmental goals, take on additional tasks and produce a consistently high caliber of work
May 2012Sep 2012

Marketing Intern

Vancouver Whitecaps FC
  • Was a key contributor to the concept development and creative execution of the “12th Man 2013 Season Ticket” campaign that increased Season Ticket renewal by 60% year over year
  • Designed and executed the“ 2013 Season Ticket Student Discount” promotion to various student associations within the GVRD 



Bachelor of Commerce, Marketing 

Sauder School of Business, UBC, Vancouver 
  • Educated with an emphasis in E-Marketing, Business Model Design, Brand Management, Consumer Behavior and Market Research. 
  • Scored in top 10% of appx 50,000 students competing globally in the 2011 Google AdWords Online Challenge.

Study Abroad Semester 

VSE University of Economics, Prague 
  • Received an 86% academic average while collaborating with international teams in a foreign environment. 



Hubspot Inbound Certification


Google Analytics Certification


Google Adwords Certification


Social Media Marketing Certification

Hootsuite Media Inc.

Search Advertising Certification


Community Involvement

Soccer, Team Captain, Lynn Valley Soccer Association

  • Was name Championship game "Most Valuable Player" in 2007
  • Received 2007 LVSA "Most Outstanding Player" Scholarship


Soccer, Chess, Podcasts, Piano, Photography


A sample of some visual projects that I have worked on