Digital Marketing Specialist
- Created a demand generation platform to attract prospects in Vivonet's target demographic, convert them into leads and pass on the most qualified leads to the sales team.
- Managed Vivonet's Marketing Automation and Email Marketing programs by consistently finding new ways to optimize performance.
- Led a comprehensive website rebuild with a design agency to increase conversion rates and reflect a complex product offering.
- Worked with multiple a gencies and numerous media partners to generate awareness and ultimately drive leads for Vivonet.
- Trained myself in Salesforce and became the go-to SF administrator at Vivonet for the Marketing and Sales teams.