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Work experience

2016Present

Digital Marketing Specialist

Vivonet Inc. 
  • Created a demand generation platform to attract prospects in Vivonet's target demographic, convert them into leads and pass on the most qualified leads to the sales team.
  • Managed Vivonet's Marketing Automation and Email Marketing programs by consistently finding new ways to optimize performance.
  • Led a comprehensive website rebuild with a design agency to increase conversion rates and reflect a complex product offering. 
  • Worked with multiple a gencies and numerous media partners to generate awareness and ultimately drive leads for Vivonet.
  • Trained myself in Salesforce and became the go-to SF administrator at Vivonet for the Marketing and Sales teams.
20152018

Co-Founder and Director of Marketing

Coast Protein Inc. 

Coast Protein's mission is to make eating insects normal in North America. We have developed a line of delicious, sustainable, and nutritious protein bars and powders that can now be found in 150+ stores across Canada.

  • Created and executed Coast's marketing strategy during pre-production, launch and sales growth stages.
  • Planned a Kickstarter crowdfunding campaign that hit its goal in 72 hours and went on to raise over $42k.
  • Managed Coast's Shopify platform, influencer marketing, email programs, social media, PPC advertising, marketing reporting, market research, and public relations.
Sep 20122015

Community Manager

Indochino Apparel
  • Planned and executed geo-targeted campaigns for 28 temporary and permanent retail locations in 15 major North American cities. A small team was responsible for driving approximately 400-600 customer orders each week the pop-up shops were open
  • Responsible for driving traffic, brand awareness and revenue through Indochino's social audience of over 200k people
  • Rebuilt the weekly/monthly marketing channel reports to reflect key sales and/conversion KPIs for the Senior Management and Board of Directors to base strategic business decisions upon Responsible for tracking and reporting campaign performance
  • Promoted from Marketing Coordinator to Marketing Analyst to Community Manager for ability to execute departmental goals, take on additional tasks and produce a consistently high caliber of work
May 2012Sep 2012

Marketing Intern

Vancouver Whitecaps FC
  • Was a key contributor to the concept development and creative execution of the “12th Man 2013 Season Ticket” campaign that increased Season Ticket renewal by 60% year over year
  • Designed and executed the“ 2013 Season Ticket Student Discount” promotion to various student associations within the GVRD 

Education

20072012

Bachelor of Commerce, Marketing 

Sauder School of Business, UBC, Vancouver 
  • Educated with an emphasis in E-Marketing, Business Model Design, Brand Management, Consumer Behavior and Market Research. 
  • Scored in top 10% of appx 50,000 students competing globally in the 2011 Google AdWords Online Challenge.
20102011

Study Abroad Semester 

VSE University of Economics, Prague 
  • Received an 86% academic average while collaborating with international teams in a foreign environment. 

Certifications

2016Present

Hubspot Inbound Certification

Hubspot
2015Present

Google Analytics Certification

Google
2015Present

Google Adwords Certification

Google
2015Present

Social Media Marketing Certification

Hootsuite Media Inc.
2015Present

Search Advertising Certification

Google 

Community Involvement

Soccer, Team Captain, Lynn Valley Soccer Association

  • Was name Championship game "Most Valuable Player" in 2007
  • Received 2007 LVSA "Most Outstanding Player" Scholarship

Interests

Soccer, Chess, Podcasts, Piano, Photography

Portfolio

A sample of some visual projects that I have worked on