Chloe Preece

Work History

Work History
2014 - Present

Postgraduate Dissertation Supervisor

University of Birmingham

Supervising students' dissertations for the MSc Marketing, MSc International Marketing and MSc Marketing Communications

Sep 2012 - Jul 2014

Lecturer in Marketing

University of Kent, Kent Business School
  • Responsible for carrying out teaching and research duties. Involved in the administration of degree and postgraduate courses as well as responsible for organizing lectures and seminars

  • Convenor of Introduction to Marketing and Marketing Strategy at undergraduate level and Marketing and Value Chain Management at postgraduate level
  • Involved in the research and designing of new courses and materials including a collaboration between the Business School and the Faculty of Arts in the creation of a Creative Industries Pathway

Sep 2012 - Feb 2013

Lecturer in Consumer Behaviour

King's College London
  • Convenor for the Consumer Behaviour module on the MSc in International Marketing at King's
  • Responsible for carrying out teaching of lectures and seminars, designing assessment and exams and marking
2012 - 2013

Postgraduate Dissertation Supervisor

King's College London
  • Supervising students' dissertations for the Msc in International Marketing 
2011 - 2012

Lecturer in Business Management

King's College London
  • Responsible for the organising, teaching, assessment and administration of lectures and seminars for the International Foundation Programme and International Pre-Masters Programme at King's
  • Involved in the research and designing of classes and materials


Central School of Speech and Drama
  • Conducted research on how current changes in the economic and political climate impact on SMEs and ethnic minority businesses and the role Central’s training activities play in this environment.
  • Findings published in final report:  Stage your business 2008-2011 - A Knowledge Transfer Project by Central School of Speech & Drama: The Application and Exploration of Specialist Theatre Techniques in Small and Medium Sized Enterprises (2011) published by Central School of Speech and Drama and Higher Education Funding Council for England

Assistant Stage Manager

English National Opera (Coliseum)

Carlos Acosta Premieres

  • Managed backstage to ensure smooth running of production. This included:  finding, maintaining and replacing props; liaising with dancers, choreographers and crew; managing backstage technicians; managing 40 members of choir and 10 extras; calling performers cues and ensuring safe working practices on stage and backstage

Cultural Advisor

Artists Taking the Lead
  • Assisted in shaping the project and writing the proposal and brief
  • Involved in bringing on board and all further communication with key artists such as Pipilotti Rist and Tony Ousler
  • Advised on community engagement
  • Helped put together the presentation for the panel
2008 - 2009

Research Assistant

Korea Culture & Content Agency
  • Conducted research on the European market for the import of Korean cultural products in Europe
  • Focused on identifying the possibilites in the French market for Korean manga, anime, tv and film  
  • Final report: Analysis of Cultural Industry Policies in the UK, France and Germany (2009) published by Korea Culture & Contents Agency, Seoul. Lead Researcher: Dr. Hye-Kyung Lee.
2007 - 2008

Assistant Analyst, Creative Industries Observatory

London College of Communication
  • Summarised and analysed existing industry, government and academic articles/reports focused on the creative industries 
  • Collected, archived and input primary and secondary data 
  • Analysed large qualitative and quantitative datasets about the creative industries in London, Hong Kong, Shanghai, Beijing, Mumbai and New Delhi
  • Provided up-to-date information for academics, policy makers and businesses 
  • Mapped continual trends within the creative economy 


  • Responsible for taking groups of high-school students from Switzerland to London to visit UK arts schools
  • Co-ordinated their academic visits with arts activities such as workshops and museum and theatre visits and programmed opportunities for students to meet practicing artists

Production Co-ordinator

Saskia Vischer Productions

35mm feature-length Spanish/Swiss co-production Lo Mas Importante de la Vida es No Haber Muerto

  • Scheduled the production and secured funding
  • Set up and organised the production office
  • Acted as liaison between the production office and the set
  • Negotiated with agents in hiring cast
  • Assisted the producer in hiring the crew and made all the first contacts for dates, locations, and fees 
  • Hired and managed all extras 
  • Oversaw the activities of the entire cast and crew 
  • Ordered all equipment  
2007 - 2008


Caroline Productions

35mm short, Dreaming of Leo 

  • Managed the production office 
  • Recruited crew
  • Handled the direction of cast and crew 
  • Created and developed relationships with equipment companies
  • Obtained location permissions and handled legal procedures

Production Secretary

Weeble Films

35mm comedy feature, Diagnosis: Superstar 

  • Assisted producer and production staff with all aspects of production 
  • Scheduled meetings, copied scripts, delivered scripts
  • Distributed daily paperwork, call sheets, production reports  


Shakespeare's Globe

Permission to Play

  • Developed, produced and co-ordinated a set of immersive performances for Shakespeare’s Globe as part of the Bankside Frost Fair 

Development Manager

Ahh... Arts Igniting Minds, Arts Charity
  • Coordinated the various strands of Ahh… from the gallery to the performance lab 
  • Curated and organised an exhibition showcasing Ahh…’s work in the Tower Bridge gallery 
  • Developed and produced two immersive live video art installations with artist Peter Forde
  • Updated and improved the website 
  • Put together funding applications and wrote PR material
  • Contacted high-profile artists, politicians and philanthropists to get them involved in the Hill project
  • Performed administrative tasks such as answering the phone and organising the creative director’s diary

Assistant Producer

Declaration of Independence Film Festival
  • Recruited and co-ordinated volunteers for the festival
  • Scheduled the festival and events across three venues
  • Sourced equipment
  • Created the investment packs, website, trailer and brochure marketing material
  • Liaised with directors and producers to organise screenings and press
  • Wrote press releases, created a press database and contacted press for coverage
  • Presented the films and the directors to the festival audience and introduced Q&As

Research Assistant (Temp)

Platform3, Arts Consultancy
  • Carried out research for the Southbank project: gathering information on opportunities for creative activities for children in Lambeth and Southwark


Film London
  • Worked as part of a small team in the audience development fund
  • Gained in-depth knowledge on funding policies for the arts
  • Conducted research to evaluate the social impact of the projects funded by the audience development fund. The recommendations I made were adopted by Film London
  • Created a database of all the projects funded by Film London and all the cinemas, film societies and film festivals of London for the Film London website


CBS News
  • Worked on the CBS News Assignment Desk where watched feeds, logged newscasts, wrote press releases, did research and answered phones
  • Also helped in preparing for interviews and setting them up and following through in the editing room to production 



PhD Arts Management

King's College London

M.A. Cultural and Creative Industries

King's College London

B.A. English and Cultural Studies

McGill University

International Baccalaureate

International School of Geneva

Publications And Conference Papers

- Preece, C. (2014) 'The branding of contemporary Chinese art and its politics: unpacking the power discourses of the art market' Arts Marketing: An International Journal, 4(1/2).

- Preece, C. (2013) 'The fluidity of value as a social phenomenon in the visual arts market' in D. O'Reilly, R. Rentschler, T. Kirchner (eds.) The Routledge Companion to Arts Marketing. London: Routledge.

- Preece, C. (2012) 'Review of Banksy's 'Exit through the Gift Shop'' Journal of Macromarketing, 32(4), 436-439.

- Preece, C. & Rodner, V. Flattery or forgery? A conceptual consideration of authenticity in the art market, 13th International Colloquium on Arts, Heritage, Non Profit and Social Marketing, University of Birmingham, Sept 2014.

- Preece, C. Consumerism, Destruction and Value: Ephemeral art by Ai Weiwei, Michael Landy and Banksy, Macromarketing Conference, Royal Holloway, University of London, June 2014.

- Preece, C. Framing the work: The composition of a visual arts brand, 12th International Colloquium on Arts, Heritage, Non Profit and Social Marketing, University of Herriott-Watt, Sept 2013.

- Fillis, N. & Preece, C. Creative Identities in Career Development and Brand Building Academy of Marketing, University of South Wales, July 2013.

- Rodner, V. & Preece, C. Swimming Against the Current: Examining political influence on artistic practice, Macromarketing Conference, Schulich School of Business, York University, June 2013.

- C. Preece, The Construction of an Artistic Brand: Embodying the artist in the product International Conference of Arts and Cultural Management, Universidad de los Andes, Bogota, June 2013.

- Preece, C. Negotiating Authenticity in Artistic Careers to Access the Market, 11th International Colloquium on Arts, Heritage, Non Profit and Social Marketing, London Metropolitan University, Sept 2012.

- Preece, C.; Dholakia, N.; Jafari, A.; Kozinets, R.; and Taçlı Yazıcıoğlu, E.  Controversy and Commercialism: Evolving art markets and cultures in an interconnected world, Special Double-Session Panel, International Society for Markets and Development Conference, Université Internationale de Casablanca, May 2012.

- Preece, C. Cynical Realism: Branding the Chinese art market, International Society for Markets and Development Conference, Université Internationale de Casablanca, May 2012.

- Preece, C. Value creation in the visual arts market, 10th International Colloquium on Arts, Heritage, Non Profit and Social Marketing, Leeds Metropolitan University, Sept 2011.

- Preece, C. The Myth of the Isolated Genius: Legitimising the artwork through peer relationships, Academy of Marketing Conference, University of Liverpool, July 2011.

- Preece, C. Identity and Branding in the Creation of Value: An exploration of the visual arts market, Academy of Marketing Conference, University of Liverpool, July 2011.

- Kerrigan, F. & Preece, C. Michael Landy: Notions of ownership and value through art Macromarketing Conference, Williamsburg, VA, June 2011.

- Preece C. An Analysis of Visual Artists Career Trajectories Working in the Creative Industries, Durham Business School, Feb 2011.

- Preece, C. Identity and Branding in the Boundaryless Career: An analysis of visual artists' career trajectories, Art as Cultural Diplomacy, Institute of Cultural Diplomacy, Berlin, Feb 2011.

- Preece, C. Supermarkets of the Art World: The spectacle of the art fair as a venue for conspicuous consumption, 9th International Colloquium on Arts, Heritage, Non Profit and Social Marketing, King's College London, Sept 2010.

- Preece, C. An Investigation of the Importance of Network Roles in the Creation of Value in the Visual Arts Market Academy of Marketing Conference, Coventry University, July 2010.

- Preece, C. Golden Calves and False Gods: Damien Hirst and Sotheby's "Beautiful Inside My Head Forever" auction heralds a structural shift in the valuation of art, 8th International Colloquium on Arts, Heritage, Non Profit and Social Marketing, Bradford University School of Management, September 2009.