Chi Chi Millaway

Chi Chi Millaway

Work History

Work History
Oct 2010 - Present

Social Media Director

KCSA Strategic Communications

  • Developed a new 4-step social media process used in all client work as well as a targeted social media strategy to support investor relations activity
  • Created social media plans/strategy for new business, one time social campaigns and retainer clients, with a focus on the technology, healthcare and travel industries
  • Managed launch of, posting to and follower building for client social channels
  • Built and managed KCSA social channels including Twitter, Facebook, YouTube, SlideShare, Google+ and an agency blog (posting minimum 2 times per week)
  • Led agency professional development with presentations on the latest social tools and trends
  • Conducted influencer and brand identity research and leveraged results to increase the impact of social activities
  • Advised on SEO best practices to help improve clients' search engine ranking
  • Designed images for and set up client social channels and social ads
  • Conducted keyword analyses and integrated results into social posts and web copy to increase SEO
  • Consulted on the integration of social media into websites, marketing campaigns and public relations activities
  • Presented on social media topics to universities and industry events, including a social Media Week "Writing the Book on Investor Relations and Social Media" event with an attendance of over 60 people
Dec 2008 - Nov 2010

Public Relations Consultant

Plant a Fish, 2nd Floor on Clinton, etc.

  • Managed clients’ reputations by generating publicity ideas, identifying outlets for review and distributing pitch letters leading to placements in Time Out, New York Magazine, Village Voice, etc.
  • Increased client visibility through launch events and panels
  • Improved client SEO through social media
  • Managed schedules of media events, publicity and appearances and maintained clip books
  • Identified and coordinated speaking engagements at events such as PRSA’s Meet the Author
Jan 2010 - Jul 2010

Public Relations Assistant

Adam Friedman Associates
  • Enhanced AFA’s visibility by upgrading the company website and writing client case studies
  • Increased efficiency for investor meetings by creating a database of over 300 potential investors
  • Prepared written materials for investor meetings and presentations, including: PowerPoint presentations, business plans, speeches, talking points, financial and graphic charts, fact sheets, FAQs, biographies and media alerts
  • Increased client visibility by writing blog posts, updating Twitter feeds and distributing press releases
  • Researched industry trends and potential speech topics and conferences, leading to speaking engagements
  • Generated lists of media outlets using Cision/Cisionpoint and sent out targeted pitches 


Jan 2009 - Present


New York University
Sep 2006 - May 2007


Columbia University
Sep 2002 - Apr 2006


University of Michigan




¨      Fluent Mandarin ¨      Conversational Spanish


¨      Expert in Office programs and proficient in C++, html, matlab and minitab ¨      Three years of Industrial Engineering coursework and engineering internship experience ¨      Programmed code to convert and display ideo files on company website  


¨      Cision ¨      Database - Information Management  ¨      Education ¨      Fund Development ¨      International Relations ¨      Research   ¨      Special Events - Event Planning ¨      Leadership


  • Versatile communicator with strong writing, research, social media, computer and leadership skills
  • Experience in public relations, financial communications, publicity, nonprofits, education and engineering
  • International expertise including fluent Mandarin and conversational Spanish

Associations & Honors

NYU PR League, President ~ Jun 2010 - Present

PRSA NY Chapter, Co-Chair Volunteer Committee ~ Jun 2010 - Present

NY Women in Communications, Mentorship Program ~ Jan 2009 - Present

Epeians (Leadership Honor Society), Service Chair ~ Dec 2003 – Dec 2005

Publication: “Where Words Fail, Music Speaks” from And For Our Lives Together Here

Edelman New Media Academic Summit: Young Professionals Panel