Chris is an accomplished marketing professional with national and global business-to-business marketing management experience. Dynamic marketing career based on initiative and achievement in technology, professional services, and PR/advertising industries. He has worked in established public and private companies as well as start-ups. Specializes in building collaborative, high-powered marketing groups and implementing / directing strategic marketing programs. He has led three corporate positioning and branding programs and has participated in strategic corporate planning and product/service development road map initiatives.Skilled in designing message platforms, getting buy-in from company stakeholders and developing integrated marketing communications programs. Thrives on opportunities to tackle impossible projects, lead ambitious teams and provide leadership to achieve the growth objectives of the company. Earned a reputation for delivering on commitments, mentoring staff, and creating internal communications programs to help employees “live the brand.” Considered a big picture thinker, consensus builder, doer, strategist, planner, and savvy communicator.
Skills and expertise include:
Positioning/Brand Management Media Relations Project/Program Management
Marketing Strategy Executive Visibility Message Development
Tactical Implementation Thought Leadership Integrated Mkt. Programs
Multi-Region/Multi-Division MarComm Strategy Trade Shows
Business Development Support Lead Generation Product/Service Launch
E-Mail Marketing CRM Early Adopter Marketing