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Chiara Palama'

Strategic Marketing Consultant |Business design| Trainer | LEGO ® SERIOUS PLAY® Facilitator | Business coach |GOWISI co-founder |

Work experience

2018Present

Co - Founder   

GOWISI IMPRESA (GOWISI FIRM)

GOWISI branch -  company  and business owner oriented

Advisory and training to help company to fulfill marketing ( sales) needs with the agile approach through workshop or private consultancy

BUSINESS MODELLING

LEAN APPROACH 

STORYTELLING 

MARKETING APPROACH

REGULATORY FRAMEWORK  FOR SMART WORKING 

2017Present

Co- Founder 

GOWISI In.dipendendenti a tempo in. determinato

GOWISI is consultancy and training brand focused on a specific method to allow freelancer to became independents and efficient in building and plan their own business for long time.

Workshop areas for freelance

TALENT - ARCHETYPE

BUSINESS MODELLING

LEAN APPROACH

STORYTELLING

REGULATORY FRAMEWORK

 

Sept 2016Present

Member and Newteam co-founder

Up business srl  (Milan) 

UP Business is a company and management consulting firm focused on sustainable growth of the PMI . The consultancy interventions are based on few and clear principles

SUSTAINABLE COMPANY GROWTH
SUPPORT AT DETERMINED TIME
COMPANY HELPER

Consultancy areas

Credit and Finance

Marketing Strategy and Business Design ( my business area)

Strategic business communication

2016Today

Owner 

Talenti Modelli & Marketing

Strategic Marketing Consultant | Trainer | LEGO® SERIOUS PLAY®Facilitator | Business coach

"Marketing is too important to be confined to the marketing department"

As a freelance I help manufacturing Italian companies in building their own Marketing approach.  I work directly whit the business owner or company CEO in order to involve him in his company "strategic marketing approach. "

I train or coach Marketing staff to line up marketing strategy process also bottom up  from the operative marketing activities.

My method is strictly linked to the Design thinking approach based on People skills  empowering to re-focus the company marketing approach.

Main tools _ technical skills 

  • Design Thinking 
  • Business Design 
  • Business Modelling for Company re branding | Marketing strategy
  • LEGO® SERIOUS PLAY® facilitation for  strategy buildings and Team empowering 
  • People professional Growth whit GOWISI training Progamm and choaching session 
  • Project management  - timing oriented  - visual tools 
Jan 2015Nov 2015

Marketing Communication Manager EMEA

Sanrio Gmbh (Milan office)

Direct report to the Licensing Director with the task to create and manage the whole Marketing communication area for Sanrio GmbH (EMEA) in the licensing market.

I  mainly developed the Hello Kitty  brand positioning in the lifestyle market through cross category (Clothing, toys, publishing, beauty& care, home and textile)  and cross target (baby – kids – teens – young adults – adults) above the line actions. 

Areas of responsibility 

COMMUNICATION

  • Communication plans & budget
  • Corporate communication strategy
  • B2C Communication strategy
  • Support strategies for local agents and licensees focusing on Italy,            Spain,Germany, Benelux, Russia and Scandinavian Peninsula)
  • Communication events strategy (corporate, branding and B2C)
  • Communication strategy for Hello kitty brand, collaboration and  co- branding
  • Trade communication (licensing)
  • Internal Communication: digital news letters to support the area                sales, agents and licensees

PR AREA

  • Coordination of the external press office (EMEA )
  • Digital and traditional PR
  • Corporate, B2B and B2C PR strategy

SOCIAL MEDIA

WEB

Creation of European B2C website www.sanrio.eu

Jan 2006Dec 2014

Marketing & Communication Manager  (B2B  B2C) 

Rodenstock Italia SpA   (Milan)

Direct report to Managing Director with tasks in strategic development, planning and coordination of Marketing & Communication area in Italian market (trade e consumer) for ophthalmic lenses and licensed frames brands, in compliance with the strategies of the company's hq (Munich).

Since 2012 member of the company management committee with the task to contribute to the creation and management of company strategies to reach the year targets

Areas of responsibility 

  • Marketing plan for ophthalmic lenses and frames
  • Marketing budget  (trade and consumer)
  • Coordination of a team composed of two marketing agents, one marketing specialist and one trade & new media manager
  • Analysis of trade & consumer marketing action 
  • Corporate and B2C brand identity of Rodenstock in Italy
  • Sales, support and training for the two sales networks (lenses and frames)
  • Trade & consumer media and promotion
  • Development and coordination of co-marketing actions with collective buying power
  • On line and off line advertising campaign (catalogues, POP items...)
  • In charge of the coordination of external press office
  • Event manager Italy for the international sector fair trade (MIDO) and events mainly concerning opticians (promotional tours, conventions, local events)
  • Web & Social media coordinator
Sep 2003Jan 2006

Communication manager, Pr, operative Marketing

Erif Real Estate

Direct report of the General Manager   

Development and planning of all communication activities of “Agency” division. Analysis planning and fulfillment of integrated communication projects and organization of mktg activity for the 6 specialized sectors at a corporate level B2B and B2C

Pr, press office activities in cooperation with external agencies

In charge of the restyling of new corporate website

Manager of the periodical magazine B2C of sales proposals

main PROJECTS

2018present

TRAINER AND COACH

QUII BNL BNP Paribas ( Bank group) 

Training throughout Italy of groups of 15-20 Private Clients Consultants of BNL BNP Paribas agencies and branches. The training already defined in the content, required a redesign of the learning evaluation systems and the redesign of the approach. I'm a member of trainer team 

2018

LEGO® SERIOUS PLAY® Workshops 

Team Awareness ALI Legnano - Confindustria 

Sales strategy  - team focus   Europrofili srl - co- facilitation  

Scrum - Agile strategy workshop   - c/o TIM cup Milano co facilitation 

Customer journey workshop  - c/o TIM Cup Milano co facilitation 

Business Model Canvas  workshop - c/o In cowork Milano  co facilitation 

March2018

Business Modelling 

Reparto 21 -( communication project agency) 

Business design - Business Model Canvas  1  day -  new brand guideline strategy => from this analysis the agency is stated with a new marketing and accounting approach   

June 2017

Business Modelling

Studio Aip srl ( Meccatronics Italian Manufactoring)  

1 day Business model canvas => from this analysis they are restructuring the company approach thanks to a  financial advisor : from a service company to a product company.  At the end of this path they will be ready for a rebrandig strategy 

2017Present

11 Individual Business coaching paths

La risorsa chiave sei tu - You are the key resource

A special  individual path  powered by me to support people in re defining their professional value and sustainable business in 5 or 6 dedicated session 

Talent - individual skills - behavioral style - career map 

2017 Present

Corporate identity - Marketing advising   

Promozioniserivizi srl ( Guarantee found b2b for banks) 

Business design - Ceo marketing consultant - new corporate identity - re branding and brand positioning as a leading company  in "guarantee funds" in the Italian Market - web marketing  - team coaching and Marketing staff training - 

Dec2017

Business Modelling

CiaoDrive (cloud solutions) 

Business Modelling  - Corporate Business Model Canvas to test business idea before starting -1 day strategy  ( after 1 day they understand that the project had to be  completely re- defined ) they saved money and time in an unstructured project.

20172018

Marketing advisor

Solarview srl ( European transfective LCD )

CEO Marketing advisor - Re branding  - corporate identity - brand  positioning on European  embedded market with transflective LCD  ( LCD for outdoor use) - fair manager - marketing strategy 

oct 16june 17

TRAINER  Sales and Marketing in a global market

High school Istituto Carlo Dell’acqua

Legnano (MIlan) IFTS 2016/17

Base course for student at their firs marketing approach  -30 h in the classroom 

20052009

TRAINER Trade marketing approach 

Epochè and Job Master

Teacher for private Master School“ Epochè” and“ Job Master” in Milan

Arguments: Marketing-Trade Marketing-Advertisement and Communication

19982005

Acqua gym Trainer & lifeguard

Bustese Nuoto

After 15 year of swimming,  I become  patented lifeguard  (only for swimming pool and lakes) and I started my acquagym trainer career 

Education

2018Present

LEGO® SERIOUS PLAY® facilitator

LEGO® SERIOUS PLAY®

The LEGO® SERIOUS PLAY® methodology is an innovative, experimental process designed to enhance innovation and business performance.

2017Present

Insights® Discovery Pratictioner - personal development

Insights Discovery Italy

Enabling the provision of the Insights Discovery® Personal Profile for personal and business development projects "A greater understanding of oneself allows extraordinary turns in the company"
by Insights Discovery

May 2016June 2016

Digital Strategy & Web Marketing

Ninja Academy (Milan)

Training course to learn more about strategies and digital tools for marketing application

Feb 2012Jun 2012

Leadership Coaching 

Support Milano

Individual coaching trainig to improve my leadership skills 

Feb 2005Jul 2005

Master in Marketing  -  Product Management

IED Milan 
May 2004May 2004

L’enneagramma

PNL- META Milano
Feb 2004Oct 2004

Public Speaking and communication

Unioncasa Milano
19982003

Degree - Public Relation & Communication

IULM University

Academic Degree with highest honours in the department Communication Science in Public Relations – specialising in Consumer and Advertisement ( old system)

Thesis: “Post-modern and the new consumer places. The case of concept stores.”.

19931998

High School 

Liceo Scientifico A .Tosi   

Skills

9
Business Design

Agile  marketing  approach_ Business design tools and practice Business Model Canvas

8
LEGO® SERIOUS PLAY®

Building a business strategy and team engagement  using hands thinking process 

9
Professional Networking 
9
Project management
8
Team Management

Team engagement and development thanks to skills building tool 

8
Personal Development

 I can help people truly understand themselves and others, to make a positive difference in everything they do- ( Insights® Discovery tool)

9
Microsoft Office proficiency

All office applications

8
English proficiency

Business Fluency

6
French proficiency

School level 

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