Download PDF

Summary

Offering over 10+ years of experience in marketing and communication (digital and traditional), I have dealt the matter from different points of view and in different operating environments, strategic and management: I work with confidence and autonomy in many of the aspects of a strategic marketing and communication planning, I can manage and organize a teamwork, deadlines, production and organization of a cross- media content plan. Proficiency knowledge of social media marketing including Facebook, Twitter, LinkedIn and Google+. I'm a creative and strategic thinker with a solid ability in developing innovative strategies to generate new business leading to increased revenue and profitability, I managed various social media campaigns, SEM, Facebook adv, trueview, etc. I use many of the most common project management, timesheet, and accounting tools, all the major CMS, CRM and DEM systems.
Distinguished and talented with creativity and attention to detail, analytical and strategic skills, I'm independent and determined, I have a natural tendency to interpersonal mediation and good personal organization skills with a strong problem solving orientation, .

Core Competencies

  • Marketing Communications Strategy
  • Public Relations
  • Advertising e Media Planning
  • Project Management
  • Client Management
  • Problem Solving
  • Digital Marketing
  • Copywriting
  • User Experience
  • Social Media Marketing
  • Content Management

Work History

Jan 2016present

Pr & Communication Consultant

Free lance

I cooperate with the company management in defining and implementing an effective communication strategy, creating and managing profitable relationships with its target or stakeholders, choosing the most functional medias for the most appropriate goals, choosing the right channels to promote products or services.

Taking the role of temporary manager, I take care of the best media choice which should be coherent with the business strategy or business goals, working on structuring and editing the messages and choosing the best tools to spread them.
Guiding and co-ordinating digital projects and campaigns, collaborating with marketing components and any external supplier to develop and enhance the digital strategy and deliver effective, consistent digital content in line with business goals.

Web Marketing and Digital Communication:

  • Social Media Marketing (Strategy, post editorial, profile management)
  • PR and Digital PR (Strategy, brand interaction-oriented actvities, press bloggers and influencers relationship management)
  • Cross Media and Omni-Channel Communication Strategy

Copywriting

  • Defining a communications register and finding the correct tone of voice
  • Text editing for brochures, company profiles and business documents
  • Editing and publishing press releases
  • Naming, pay-off, claim, heading

Web and Content Management

  • SEO copywriting (optimized content for search engines)
  • Creation and of cross-media content
  • Design and management of email marketing campaigns
  • Blog: optimized article editing for search engines and strategic / editorial management
  • Functional and content design of websites
Oct 2014Dec 2015

EMEA Pr & Communication Manager

Marco Bicego Spa - Jewelry Company

I handled the whole PR and digital communications dept., building a strong digital marketing strategy and investment plan. I managed the production and updating of digital content, I had to assure their coherence with the global strategy, marketing objectives and corporate image. I handled the digital communication in the corporate websites, the e-commerce and the social channels by developing and enforcing a cross media editorial calendar, and controlled traffic results, customer experience and user reactions.  I also managed providers and suppliers, software and digital agencies, PR agencies (France, UK and Italy) and internal and external resources.

Digital Communication Management:

  • Management and control of the correct implementation of the online Marketing plan;
  • Direct responsability of the digital adv budget;
  • Management and control of market share and profitability objectives, of the lead generation;
  • Coordination of internal resources (internal creative team - 6 pp) and external (1 web agency, 2 digital comm. Agency, 1 software house, 3 PR agencies)
  • Management, improvement and monitoring of the corporate website (content management)
  • Design, distribution, and optimization of communication materials.
  • Deliverables timing, costs and quality control
  • Creation, coordination and delivery of email marketing campaigns (b2b and b2c)
  • Supervision, monitoring and implementation of social media channels: delivery and control of SMM plan and its related investments

PR Management:

  • Draft and control of the media advertising investment plan .
  • Management and Control of the expected editorial coverage in line with the media plan
  • Management of operations of PR agencies and supplier (Italy, France, UK, Germany)
  • Writing press kit and official communicates and their delivery to journalists, editorial coord, dealers, press, etc.)
  • Events organization and management: press conference, press days, press/clients company tours, open days, corporate or instore events, trunk shows, private sales
Jul 2010Oct 2014

Content Manager & Project Manager

Liquid Diamond Sas -  Creative Communication Agency

Across 4 years of experience, I have been in charge of copywiriting, content management, social media management and project / client direction.
covered the entire design and operational process, from the client brief reception, to the draft of the marketing and communication plan, to the tools production and delivery.
I have handled more cross functional micro teams (3 to 5 plus any external suppliers insiders), controlling and managing timelines, deadlines, methodologies and creative processes for the achievement of the expected results, ensuring the client involvement within all the phases of the project development, assuring its correct information and maintaining a healthy relationship, consistent and cohesive between internals and client teams.


Project management:

  • Brief reception, draftf of mktg / communication plan, budget and contract
  • Target, investiments and creativity analysis
  • Coordination and management of the team, of the development phases, assuring expected deliverables
  • Time management (deadlines, milestones, delivery)
  • Management of the relationship between agency and clients

Content management:

  • Definition and development of key messages and tone of voice in line with the digital strategy
  • Alignment of each content in the various touchpoint, in line with the social media strategy and the defined tone
  • Social media adv campaign planning, ensuring the achievement of KPI brand
  • Monitored competitors’ social media platforms to determine varying strategies.
  • Follow-up activities: ROI, deliverables quality and results monitoring

Copywriting:

  • Target, touchpoints and channels analisys 
  • text editing optimized to the right stylistic and communicative register.
  • CMS editing and data entry
Feb 2010May 2010

Marketing & Communication Specialist

Megius Spa - Luxury Shower Systems Industry

Creation and management of the communication tools for "Salone Internazionale del Mobile" Milan 14-19 April 2010: price lists, catalogs, brochures, advertising banners, adv pages.

May 2006Dec 2009

Digital Project Manager

Nova Charta Sas - editorial company

I assumed the whole digital project management, from the creation to the release, from the maintenance and content editing of the 4 websites of the company, coordinating the editorial production work with an internal graphics, the external IT and coordinating web agency that developed the CMS

  • Management of the relationship between agency and editorial company
  • Planning, coordination and supervision of the ux, from design and review of the mockup to the content strategy execution
  • text content editing, daily update of new information, new publishing, advertisements, press releases, exhibitions
Oct 2004Dec 2009

Editorial Assistant - Internship

Nova Charta Sas - editorial company

Education

Oct 2000Jul 2004

Public Relation Degree

Università degli Studi di Udine
Oct 2004Apr 2004

External communication, Marketing mix and e-world Master 

Helyos Management - Roma

Foreign Languages

French

Proficiency knowledge spoken and written.

Troisième étage at Alliance Francaise

English

Proficiency knowledge spoken and written.