Pr & Communication Consultant
I cooperate with the company management in defining and implementing an effective communication strategy, creating and managing profitable relationships with its target or stakeholders, choosing the most functional medias for the most appropriate goals, choosing the right channels to promote products or services.
Taking the role of temporary manager, I take care of the best media choice which should be coherent with the business strategy or business goals, working on structuring and editing the messages and choosing the best tools to spread them.
Guiding and co-ordinating digital projects and campaigns, collaborating with marketing components and any external supplier to develop and enhance the digital strategy and deliver effective, consistent digital content in line with business goals.
Web Marketing and Digital Communication:
- Social Media Marketing (Strategy, post editorial, profile management)
- PR and Digital PR (Strategy, brand interaction-oriented actvities, press bloggers and influencers relationship management)
- Cross Media and Omni-Channel Communication Strategy
- Defining a communications register and finding the correct tone of voice
- Text editing for brochures, company profiles and business documents
- Editing and publishing press releases
- Naming, pay-off, claim, heading
Web and Content Management
- SEO copywriting (optimized content for search engines)
- Creation and of cross-media content
- Design and management of email marketing campaigns
- Blog: optimized article editing for search engines and strategic / editorial management
- Functional and content design of websites