Summary

Leads creative and strategic goals by simplifying complex customer demand into solutions progressing over 7 years. 

Has demonstrated good presentation and communication skill and able to introduce product and marketing plan.

Confident, self-actualizing, positive, quick learner and excellent team player.

Professional Experience

Work History

Sr. Product Marketing Specialist

Dec 2011 - Present
Stanley Black & Decker, Inc. (Taipei, Taiwan)

Key responsibilities:

  • Lead, manage and motivate teams and distributor to push through multiple projects, always with agile methodologies.
  • Analyze and define new products.
  • Product definition and GTM Planning & execution & management
  • Research and define the technology used in these new products.
  • Product portfolio management

Led Projects:

  • Official Website establishment (2012)

Coordinated with website vendor to set up SBD Taiwan website, total 4 websites and Facebook Fans page

  • STANLEY MPP Power Tool Launch (2014)

New tradesman brand launched. Implemented launch event, product definition, pricing, Macom material creation. Product training.

  • Shop in Shop Program of Traditional Channel

Created first Power Tool shop in shop store of traditional channel, the store is the first successful case in power tool field in these 5 years. YTD sales of dealer are growth by 2X.

Marketing Planning Supervisor

Apr 2006 - Sep 2009
TianTzyy Creative Maketing Co,Ltd (Tainan, Taiwan)

Key responsibilities:

  • Project management and optimization
  • Market analysis
  • Copy writer training
  • Strategic planning for Residential
  • Cross work with customers and designers 

Led Projects:

  • Construction projects in China (2009)

Strategic Planning, Copy Writing

  • 300 households community Project (2008~2009)

Strategic Development, Market Analysis, PR Activities, Marketing Planning, User Experience Design, Creative Development, Problem Solving.

  • CI plan for hotel 

Administrative Assistant

Sep 2005 - Jun 2006
T.K.L Architects & Planners (Tainan, Taiwan)

Key responsibilities:

  • Construction license application
  • General Admin duties
  • Answering phones and door

Certifications/Qualifications

  • MA, Design and Branding Strategy (Brunel University London, 2011)
  • Stanley Black & Decker Management Award (SBDK, May of 2014)
  • Stanley Black & Decker Management Award (SBDK, July of 2014)

Education

Education

MA, Design and Branding Strategy

Jul 2010 - Sep 2011
Brunel University London

Subjects:
Design Research, Branding Strategy, Creative Enterprise Studies, Strategy Design Management, Design and Branding Futures, Design and Branding Research, Academic Writing skills.

Research Project: Build a Real Estate Developer Brand.
Design and Brand thinking for building a strong Real Estate Developer Brand in Taiwan.

Bachelor, Communication and Media Studies

Jul 2001 - Jul 2005
Shih Hsin University

Skills

Skills

Analytical, Conceptional and Communicational Abilities

Cross work with dealers, distributor and convey their demand to product team. 

Project management

Strong initiative, detail oriented, and process a self-starter attitude

Cross Functional Team Leadership

Ability to handle multiple projects with BU team and customers

Marketing Management

Drive new product launch and Macom material creation, Market Research & Analysis

Presentation 

New product introduction, marketing strategy present, product training, sales training

Computer Skills

Microsoft Office - Word, Excel, PowerPoint, Outlook; SAP MM and SD

Languages

English, Chinese, Mandarin Chinese