Sr. Product Marketing Specialist
Dec 2011 - Present
Stanley Black & Decker, Inc. (Taipei, Taiwan)
- Lead, manage and motivate teams and distributor to push through multiple projects, always with agile methodologies.
- Analyze and define new products.
- Product definition and GTM Planning & execution & management
- Research and define the technology used in these new products.
- Product portfolio management
- Official Website establishment (2012)
Coordinated with website vendor to set up SBD Taiwan website, total 4 websites and Facebook Fans page
- STANLEY MPP Power Tool Launch (2014)
New tradesman brand launched. Implemented launch event, product definition, pricing, Macom material creation. Product training.
- Shop in Shop Program of Traditional Channel
Created first Power Tool shop in shop store of traditional channel, the store is the first successful case in power tool field in these 5 years. YTD sales of dealer are growth by 2X.