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  • Bengaluru Area, India, IN Karnataka
  • +918792666540

Chetan R

Senior Digital Marketing Engineer at CloudMagic/Webyog


I'm the first marketing hire at Webyog & CloudMagic. Setup the processes single-handedly since day 1, positioned CloudMagic as one of the most downloaded third party email apps, launched SeaLion - a SaaS application and bought us over 10K visitors on launch day via organic and viral activities. Worked on demand and lead generation for MONyog and helped increase the revenues. 

A complete marketer with experience working on all marketing channels. Reported directly to the CEO. Worked closely with the Product Manager and Sales team to understand and define customer persona for different products to plan, execute and measure marketing efforts.

Work History

August 2012June 2016

Senior Digital Marketing Engineer


CloudMagic is an award winning email app for iOS and Android. It has been downloaded by over 2.5 million users and has garnered an average rating of 4.5 on both Apple and Google Stores.

In pursuit of getting CloudMagic in the hands of millions of users and converting them to sticky users, I've managed to work on some fascinating things like:

• Work closely with the product manager and CEO to launch CloudMagic during its pivot.
• Setup the marketing engine including user acquisition strategies, retention and other buckets that put the app on course to over millions of loyal users.
• Cracked ASO by optimizing app listing on iOS, Android and other app stores and driving consistent organic downloads.
• Designed, coded and built lifecycle emailers and newsletter campaigns for onboarding, retention based on various triggers.
• Successfully managed and launched various major product versions.
• Designed, scripted, produced and edited multiple product videos that was featured on TechCrunch, app stores.
• Partnership and co-marketing activities with Dropbox, Box, Evernote, and other partners.
• Setup Social media management from scratch for Facebook, Twitter and Google+
• Reported directly to the CEO
• Worked closely with Product Manager on multiple successful P.R Campaigns by getting featured on TechCrunch, Pando, Lifehacker, 9to5Mac, The Verge, VentureBeat, Cult of Mac, Cult of Android, iMore, The Next Web, Android Central, Android, Authority, Android Police and many major publications.
• Planned and got CloudMagic featured on XDA that led to initial Android download traction and brought us thousands of users.
• Trending on Hacker News, Product Hunt, Reddit, done-it-all!

August 2012June 2016

Senior Digital Marketing Engineer

Webyog, Inc.

Webyog is a product development company whose products are loved and trusted by more than 2.5 million users worldwide. Over 30,000 Companies use Webyog's tools to monitor and manage their MySQL, MariaDB & Percona Servers. Webyog has an impressive portfolio of products (SQLyog, MONyog, SeaLion, Visifire, Issueburner)

My Webyog story initially started off as a one man marketing team, where he helped in:

• Setting up a process, strategizing and execution of marketing activities

• Lead Generation through various organic and paid channels

• Website Conversion Optimization to drive incremental growth in every iteration.

• Formulating the perfect recipe to nail product launches on Hacker News and Reddit.

• Engaging with Product partners in partnerships and other business opportunities.

• Continuous review, tweaks and active management of website and other online assets for improved lead generation

• End to End execution of marketing projects and campaigns, including ideation, creation and distribution of collaterals in various media and measurement and impact analysis

• Using SEO and SEM strategies to drive growth. Managing, monitoring and executing the same on a continuous basis.

• Creation and execution of content marketing and email marketing campaigns.

• Enable internal resources to leverage social platforms for brand building and business growth

• Customer interaction and relationship building Other super powers:

Marketing Management, Product Management, Product Marketing, New Product Launch, Analytics, Online Reputation Management, Branding and Advertisement, Media relations, Public relations, Training and development of internal teams, Strategy & Business Development and Customer Relationship Management


Bachelor of Engineering (Computer Science)

VTU University

What's unique about me?

70K + Twitter Followers

16 Tech Titans on Twitter - Huffington Post

Winner of the Indian Blogger Awards 2013.

Writer at and 120,000 monthly page views. 

Not just a manager, a lead who executes

Overview of my contribution that will help you guage my skil set as a marketer.

28 Presentations + Investor Decks
40 Blog posts
13 Webinars
22 Product Partnerships
4 Product Launches

9 Product Videos Produced
27K Downloads from 1 XDA Organic Campaign with 163,345 Views
62 Email newsletters