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Work experience

Jun 2011Present

National Account Manager - Pressure Washers and .com

Techtronic Industries

Promoted to this role twice at to rebuild relationships with The Home Depot buying team, gain additional listings and drive profitable sales growth.

  • Drive strategy and manage execution across numerous departments for pressure washer and .com businesses totaling $120M and growing.
  • Grew POS for pressure washer whole goods by 25%, pressure washer accessories by 30% and .com items by 23% in 2012 1st quarter.
  • Sold in first ever THD Black Friday pressure washer that is projected to increase back half pressure washer POS by 16%.
  • Reduced The Home Depot accessory on hand inventory by $1M and improved turns through weekly forecast meetings, buy pack analysis and shrink reduction methods.
  • Oversee Field Marketing Manager to improve/manage field representative product training, monthly sales objectives and key communications for the Outdoor Products Division.
Aug 2010Jul 2011

Sr. Marketing Manager

Techtronic Industries

Promoted to support new product launches for pressure washer, generator and portable power businesses.

  • Created and supported marketing initiatives for 300+ products under seven unique brands totaling $400M.
  • Provided direction to creative agency partner for packaging, point of purchase materials, web marketing and sales support meeting materials.
  • Developed and executed new online initiatives: digital advertising, mobile-friendly sites, QR code implementation, video support, e-blasts and promotional planning for banner ads.
Jul 2009Aug 2010

National Account Manager - Pressure Washers

Techtronic Industries

Promoted to this role at the request of The Home Depot pressure washer merchant.

  • Developed strategy and managed execution across numerous departments for pressure washer business.
  • Sold in 23 incremental listings for pressure washers throughout 2009 and 2010.
  • Grew POS for pressure washer whole goods by 10% and pressure washer accessories by 18% in 2010. 
  • Created and managed direction for all TTi Lawn and Garden field objectives leading to a 16% lift in POS.
Jul 2008Jun 2009

Merchandising Manager

Techtronic Industries

Promoted to newly created role to provide merchandising support for additional growth in business.

  • Created and executed merchandising planograms to gain new business in portable power, pressure washers and generators leading to $85M in additional revenue.
  • Developed and implemented fixtures through 3rd party vendors to increase product visibility and shelf holding power while staying $100K under budget.
  • Defined and executed in-store marketing strategy by developing innovative and cost effective point of purchase signage to increase POS.
  • Assistant Merchandising Manager December 2007 – June 2008.
Jun 2007Dec 2007

Territory Sales Representative

Techtronic Industries
  • Drove POS for a $10M territory calling on The Home Depot for TTi branded product.
  • Increased POS 15% by negotiating merchandising space, store front events and PK sessions.

Education

Jan 2005Apr 2007

Bachelors of Science

The Florida State University
Dec 2002Dec 2004

Associate of Science

Lake City Community College

Skills

Merchandising
Marketing
.com skills
Large Account Sales

Portfolio

Portfolio

Portfolio

Interest

Running, Fishing, Hunting, Hiking, Camping

Executive Summary

  • Delivered $20M in sales growth over a two year period.
  • Created and supported marketing initiatives for 300+ products.
  • Developed and executed merchandising planograms leading to $85M in additional revenue.
  • Negotiated product fixture pricing to come in $100K under budget.
  • Florida State University lead recruiter for Techtronic Industries January 2008 - May 2011.

Portfolio

Portfolio

Portfolio