Chet Conlon

Chet Conlon

Work History

Work History
Jun 2011 - Present

National Account Manager - Pressure Washers and .com

Techtronic Industries

Promoted to this role twice at to rebuild relationships with The Home Depot buying team, gain additional listings and drive profitable sales growth.

  • Drive strategy and manage execution across numerous departments for pressure washer and .com businesses totaling $120M and growing.
  • Grew POS for pressure washer whole goods by 25%, pressure washer accessories by 30% and .com items by 23% in 2012 1st quarter.
  • Sold in first ever THD Black Friday pressure washer that is projected to increase back half pressure washer POS by 16%.
  • Reduced The Home Depot accessory on hand inventory by $1M and improved turns through weekly forecast meetings, buy pack analysis and shrink reduction methods.
  • Oversee Field Marketing Manager to improve/manage field representative product training, monthly sales objectives and key communications for the Outdoor Products Division.
Aug 2010 - Jul 2011

Sr. Marketing Manager

Techtronic Industries

Promoted to support new product launches for pressure washer, generator and portable power businesses.

  • Created and supported marketing initiatives for 300+ products under seven unique brands totaling $400M.
  • Provided direction to creative agency partner for packaging, point of purchase materials, web marketing and sales support meeting materials.
  • Developed and executed new online initiatives: digital advertising, mobile-friendly sites, QR code implementation, video support, e-blasts and promotional planning for banner ads.
Jul 2009 - Aug 2010

National Account Manager - Pressure Washers

Techtronic Industries

Promoted to this role at the request of The Home Depot pressure washer merchant.

  • Developed strategy and managed execution across numerous departments for pressure washer business.
  • Sold in 23 incremental listings for pressure washers throughout 2009 and 2010.
  • Grew POS for pressure washer whole goods by 10% and pressure washer accessories by 18% in 2010. 
  • Created and managed direction for all TTi Lawn and Garden field objectives leading to a 16% lift in POS.
Jul 2008 - Jun 2009

Merchandising Manager

Techtronic Industries

Promoted to newly created role to provide merchandising support for additional growth in business.

  • Created and executed merchandising planograms to gain new business in portable power, pressure washers and generators leading to $85M in additional revenue.
  • Developed and implemented fixtures through 3rd party vendors to increase product visibility and shelf holding power while staying $100K under budget.
  • Defined and executed in-store marketing strategy by developing innovative and cost effective point of purchase signage to increase POS.
  • Assistant Merchandising Manager December 2007 – June 2008.
Jun 2007 - Dec 2007

Territory Sales Representative

Techtronic Industries
  • Drove POS for a $10M territory calling on The Home Depot for TTi branded product.
  • Increased POS 15% by negotiating merchandising space, store front events and PK sessions.

Education

Education
Jan 2005 - Apr 2007

Bachelors of Science

The Florida State University
Dec 2002 - Dec 2004

Associate of Science

Lake City Community College

Skills

Skills

Merchandising

Marketing

.com skills

Large Account Sales

Interest

Running, Fishing, Hunting, Hiking, Camping

Executive Summary

  • Delivered $20M in sales growth over a two year period.
  • Created and supported marketing initiatives for 300+ products.
  • Developed and executed merchandising planograms leading to $85M in additional revenue.
  • Negotiated product fixture pricing to come in $100K under budget.
  • Florida State University lead recruiter for Techtronic Industries January 2008 - May 2011.

Portfolio

Portfolio

Portfolio