Direct Mail Student Copywriter
Received assignment involving the specifications of a male vitamin supplement to create a full sales package including the naming of the product 'Vital Man'
- Studied the materials with a 'fine-toothed comb'; made sure to look to other sources such as the library, internet and the interviewing of subjects that fit the customer profile
- Took important notes, formed useful headlines and other concepts; organized the material in order to keep the most relevant information needed for the package
- Formed a comprehensible layout for the production of each component of the package: envelope teaser, sales letter, order device, premium buck slip and lift note; made each piece stand out independently and still complement the other
- Submitted a complete sales package to AWAI; received excellent critiques