Cheryl Cobette


Talented freelance copywriter with training in direct mail. Some success in writing business letters, copy for the web, a training manual, published articles as well as formatting and editing a press release. Looking to accomplish more of sales, informational and creative writing for small to mid-sized companies, to help them achieve their monetary and communication goals.

Work experience

Work experience
Jan 2011 - Present

Direct Mail Student Copywriter


Received assignment involving the specifications of a male vitamin supplement to create a full sales package including the naming of the product 'Vital Man'

  • Studied the materials with a 'fine-toothed comb'; made sure to look to other sources such as the library, internet and the interviewing of subjects that fit the customer profile
  • Took important notes, formed useful headlines and other concepts; organized the material in order to keep the most relevant information needed for the package
  • Formed a comprehensible layout for the production of each component of the package: envelope teaser, sales letter, order device, premium buck slip and lift note; made each piece stand out independently and still complement the other
  • Submitted a complete sales package to AWAI; received excellent critiques
Apr 2009 - Present

Contributing Newsletter Copywriter

Fort Greene PUPS

Created a topic of interest for dog lovers of the PUPS' newsletter ahead of schedule and in order for the editor to have time to create his layout

  • Conducted thorough and independent research of the topic; didn't need to keep consulting with the editor once there was an understanding of the job at hand
  • Created the outline for the subject; fleshed it out using good, hard facts, appealing information and credible sources
  • Edited the article; did this as many times as necessary to make sure the story was crisp and entertaining; editor didn't have to do "clean-up" work which left him very satisfied with the final draft
Aug 2009 - Present

Editor of Press Release

Latin Gospel Magazine

Edited and formatted the press release article for the president and chief editor of Latin Gospel magazine

  • Corrected the grammar and spelling of the document; this greatly helped the editor whose first language is Spanish
  • Diligently formatted it; turned it into a pack-filled, entertaining press release for the editor's intended audience months in advance of his October release date
Sep 2008 - Present


British Telecom Americas

In charge of putting together a manual and presentations for trainees and interns

  • Conceptualized and created a step-by-step instructional training manual, that included visuals, on how to access/download/upload Business Objects program and Microsoft Excel's billing spreadsheet
  • Praised by new trainees and interns as they were able to clearly understand the directions with ease
  • Manual and presentations were administered within tight deadlines
Feb 2004 - Present

Website Copywriter

J. Castro Fragrances

Responsible for re-writing entrepreneur's website that involved selling his new fragrance and clothing line

  • Gathered information about the president; took the time to create a profile by interviewing him on details about his business and personal life
  • Composed a sales website to entice prospects to buy and sell his new fragrance by giving beneficial and intriguing information; served to attract more business to the site
  • Created a complimentary bio page that gave a thorough background about the president; this helped the business build trust between owner and client
Aug 2005 - Present

Contributing Article Writer

Daily News Newspaper

Wrote featured editorial article to the New York Daily News' Voice of thePeople page

  • Authored opinionated commentary in response to the tragic news story titled "Tiger Kills Kansas Teen", August 20th; passionate and persuasive writing made it the main piece
Jan 1993 - Present

Contributing Article Writer

Hunter College’s The Shield Newspaper

Volunteered to write articles for The Shield that included a book review andbiography story

  • Independently brainstormed ideas and wrote an engaging article on 'Waiting to Exhale' for the paper's 'Bookshelf' section; wrote a two-page bio story on the late Mother Hale of Hale House; stories were well conceived and investigated before written


Jun 1988 - Sep 1984


Borough of Manhattan Community College