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Summary

Talented freelance copywriter with training in direct mail. Some success in writing business letters, copy for the web, a training manual, published articles as well as formatting and editing a press release. Looking to accomplish more of sales, informational and creative writing for small to mid-sized companies, to help them achieve their monetary and communication goals.

Work experience

Jan 2011Present

Direct Mail Student Copywriter

AWAI

Received assignment involving the specifications of a male vitamin supplement to create a full sales package including the naming of the product 'Vital Man'

  • Studied the materials with a 'fine-toothed comb'; made sure to look to other sources such as the library, internet and the interviewing of subjects that fit the customer profile
  • Took important notes, formed useful headlines and other concepts; organized the material in order to keep the most relevant information needed for the package
  • Formed a comprehensible layout for the production of each component of the package: envelope teaser, sales letter, order device, premium buck slip and lift note; made each piece stand out independently and still complement the other
  • Submitted a complete sales package to AWAI; received excellent critiques
Apr 2009Present

Contributing Newsletter Copywriter

Fort Greene PUPS

Created a topic of interest for dog lovers of the PUPS' newsletter ahead of schedule and in order for the editor to have time to create his layout

  • Conducted thorough and independent research of the topic; didn't need to keep consulting with the editor once there was an understanding of the job at hand
  • Created the outline for the subject; fleshed it out using good, hard facts, appealing information and credible sources
  • Edited the article; did this as many times as necessary to make sure the story was crisp and entertaining; editor didn't have to do "clean-up" work which left him very satisfied with the final draft
Aug 2009Present

Editor of Press Release

Latin Gospel Magazine

Edited and formatted the press release article for the president and chief editor of Latin Gospel magazine

  • Corrected the grammar and spelling of the document; this greatly helped the editor whose first language is Spanish
  • Diligently formatted it; turned it into a pack-filled, entertaining press release for the editor's intended audience months in advance of his October release date
Sep 2008Present

Administrator

British Telecom Americas

In charge of putting together a manual and presentations for trainees and interns

  • Conceptualized and created a step-by-step instructional training manual, that included visuals, on how to access/download/upload Business Objects program and Microsoft Excel's billing spreadsheet
  • Praised by new trainees and interns as they were able to clearly understand the directions with ease
  • Manual and presentations were administered within tight deadlines
Feb 2004Present

Website Copywriter

J. Castro Fragrances

Responsible for re-writing entrepreneur's website that involved selling his new fragrance and clothing line

  • Gathered information about the president; took the time to create a profile by interviewing him on details about his business and personal life
  • Composed a sales website to entice prospects to buy and sell his new fragrance by giving beneficial and intriguing information; served to attract more business to the site
  • Created a complimentary bio page that gave a thorough background about the president; this helped the business build trust between owner and client
Aug 2005Present

Contributing Article Writer

Daily News Newspaper

Wrote featured editorial article to the New York Daily News' Voice of thePeople page

  • Authored opinionated commentary in response to the tragic news story titled "Tiger Kills Kansas Teen", August 20th; passionate and persuasive writing made it the main piece
Jan 1993Present

Contributing Article Writer

Hunter College’s The Shield Newspaper

Volunteered to write articles for The Shield that included a book review andbiography story

  • Independently brainstormed ideas and wrote an engaging article on 'Waiting to Exhale' for the paper's 'Bookshelf' section; wrote a two-page bio story on the late Mother Hale of Hale House; stories were well conceived and investigated before written

References

Jose Castro

"...Cheryl Cobette has done a great job! She is very talented and professional. She helped me organize my ideas and goals and made it a success.

Cheryl has great knowledge and skills, and has been a blessing...To implement the correct presentation and selection of words has improved my site and business. After the work was completed, my website was more lively and clear to my goals.

Cheryl is very bright...and takes her career work very seriously.

If you are seeking a writer and consultant for your business or for your next project, I would recommend Cheryl. She is reliable and you will not be disappointed." 

Daniel Degroot

"Cheryl is a resourceful, creative and solution-oriented person who wasfrequently able to come up with new and innovative approaches to herassigned tasks.

She also functioned well as a team member under the direction of other team leaders when it became necessary.

On the interpersonal side, Cheryl has superior written and verbal communication skills. She gets along extremely well with her colleagues. She is highly respected, as both a person and a professional, by colleagues, employees, andcustomers alike."

Chris Franko

"As a contributor to the Fort Greene PUPdate, Cheryl was the kind of editorialpartner one dreams about. Her ideas were rock solid, her pieces were concise and engaging, and her work ethic was exemplary, especially when she'd turn inprojects before deadlines.

She'd be a boon to any creative team."

Portfolio

Education

Jun 1988Sep 1984

A.A.S.

Borough of Manhattan Community College