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Chen huilin

Marketing Communication Manager at KOKUYO


• 8 years of marketing and communications experience within B2B sectors.
• Continuously achieved designated goals that led to brand awareness, profitability, market share, and customer loyalty.
• Proven leadership skills that lead to successful business goal.
• Excellent knowledge in APAC market and media sense.
• Proactive and creative-thinking, faster learner, speak fluently Japanese.

Delivered strategic marketing leadership to add revenue, define and refine corporate brand recognition. Oversaw internal staff and external agencies in developing integrated marketing and communications strategies. Built and deployed digital marketing, and CRM marketing efforts and played a key part in branding, public relations, and advertising and media communication.

Work History

Nov 2011Present

Marketing Communications Manager

  • Performance against the category communications strategy and plan.
  • Work closely with category teams to ensure that customer value propositions are sound and to create product promotion and communications strategies that will resonate with customers
  • Develop world class sales tools for customers to support preference for company products
  • Lead the development of a contact programme including service communications and event strategy and create effective points of contact interactions with customers (using communications and other brand building initiatives) to add ‘reasons to engage’ sales team.
  • Build a close working relationships with brand colleagues, the category team and members of sales 
  • Supervise and optimize SEO/SEM and advertising channels including display advertising, retargeting, content syndication.
  • Manage and develop communication tools, content and structure.
Sep 2010Oct 2011

Communication Cooperator

ABS International

coordinate regional team to generate customer acquisition retention.
Responsible for press releases, advertisements on media Design and manage the marketing tools such as website, brochures, postersAlign with web team to drive website strategy and demand generation performance


Digital Marketing Specialist 

China Select
  • Develop marketing programs that generate awareness and result in conversions or new-name leads. Programs include SEO/SEM, paid digital media, social media programs and content syndication.
  • Report out results to the team on digital marketing performance (campaign ROI) and continually optimize creative, channels, messaging, call to actions, and spend for maximum ROI
  • Align with web team to drive website strategy and demand generation performance
  • Analyze digital marketing initiative effectiveness using available analytics tools, and make recommendations for marketing campaign optimization based on those results.
Jun 2008Sep 2009

PR Assistant 

  • Implement coorporate publications

  • Write press release for events

  • Contact with fashion editors and journalists

  • Documents translation

  • Provide brand materials to suppliers and to media


Sep 2004Jun 2008


Shanghai Normal University