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Work experience

May 2014Present

Manager, Social Media & Analytics 

Sony Music Entertainment 

  • Brainstorm, plan, and create digital content for Sony developing artists (visual content, marketing campaigns, video reels, micro sites)
  • Run digital and social optimizations for on boarding artists which includes overseeing  DSP channels, social media accounts, video streaming services, and online music stores
  • Manage and oversee social media efforts including drafting copy and visual for Twitter, Facebook, Instagram, Vine, Pinterest, etc. 
  • Maintain and run the labels' social media accounts connecting with fans and media outlets across all music genres
  • Utilize data aggregate tools to monitor social traffic, growth, engagement, and reach 
Jan 2014May 2014

A&R Temp / Marketing 

Universal Music Group (Island Records)
  • Responsible for creating, building, and maintaining all social media accounts for newly resurrected dance division of Island Music, 4thandBway
  • Worked with marketing team to run lifestyle marketing campaigns for current artists with upcoming releases
  • Conducted competitive research in support of identifying new artists used in labels A&R meetings
  • Assisted with administrative tasks including office duties, running reports, and submitting T&E expenses
Dec 2010May 2014

Social Media Manager

  • Implemented social marketing strategies to identify and tap into new channels in order to optimize ROI and fuel revenue growth in the (fashion) brick and mortar space
  • Used blog site Wordpress to create daily blog posts featuring new merchandise that was circulated among all social platforms and blasted via e-mail using Vertical Response 
  • Live tweeted from STEVEN DANN Twitter account during live events that talked fashion: the Oscars, Grammy's, ESPY Awards, Golden Globes, etc. 
Sep 2011Jan 2012

Social Media Intern (Winter)

  • Developed and managed online marketing efforts for vendors sold at INTERMIX stores which effectively drove brand awareness, engagement, and traffic via store channels
  • Contributed to writing for brands' Twitter page (32.9K followers) while engaging with lifestyle outlets, fashion community, vendors and consumers
  • Created viral and editorial campaigns and contesting to increase traffic to brands' blog "Beyond the Best Dressed" and e-commerce site
Jun 2011Aug 2011

Public Relations Intern (Summer)

Mariposa Communications 
  • Aided in the analysis of client advertising strategies to develop effective approaches for business related goals in the public relations space (fashion and accessories)
  • Researched, developed, and published content for social media accounts
  • Worked under PR deadlines to send out inventory to vendors such as magazine publications, and stylists for celebrities, TV and movie sets
Jul 2009Aug 2009

PR Intern (Summer)

RCA Records / Sony 
  • Worked with PR team to put together press clips for the large roster of artists on RCA label that was delivered to all head executives at Sony 
  • Assisted in updating and circulating all assets used for creating press releases
  • Responsible for maintaining and organizing inventory room that held records, vinyl, albums, and artist merchandise 



B.B.A Marketing 

LIM College

Semester Abroad 

Anglo American University
  • Prague, Czech Republic 


  • Exceptional interpersonal and communication skills
  • Knowledgeable of all mainstream sources and emerging social channels 
  • Social media savvy and aware of all platforms 


References available upon request.