Manager, Social Media & Analytics
Sony Music Entertainment
- Brainstorm, plan, and create digital content for Sony developing artists (visual content, marketing campaigns, video reels, micro sites)
- Run digital and social optimizations for on boarding artists which includes overseeing DSP channels, social media accounts, video streaming services, and online music stores
- Manage and oversee social media efforts including drafting copy and visual for Twitter, Facebook, Instagram, Vine, Pinterest, etc.
- Maintain and run the labels' social media accounts connecting with fans and media outlets across all music genres
- Utilize data aggregate tools to monitor social traffic, growth, engagement, and reach