Charles Simonet

Charles Simonet

Work History

Work History

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6925 Carnation Drive • Carlsbad, California 92011

973-222-3486 •


Adept leader and strategic planner with more than 15 years of experience impacting the profitability, visibility and success of various organizations through the orchestration of strategic and innovative selling and marketing strategies. Expertly able to foster positive relationships with new and existing accounts to increase revenue and open new opportunities. Reputable for setting goals, growing sales, conducting competitive analysis, improving customer communications, increasing company visibility/awareness and troubleshooting. Adept at building strong, successful teams, and improving processes and procedures. Skillfully able to manage P&L, negotiate and close sales, position and launch products, and develop effective business plans to consistently exceed expectations.

Marketing Management & Strategy • Market Positioning • Sales • New Business Development

Revenue Growth • Contract Negotiation • P&L •Brand Management • Business Planning • Forecasting Promotional Campaigns • Online Marketing •Product Launch & Positioning • Competitive Analysis Relationship Building • Customer Satisfaction • Operations Management

Process & Procedure Improvements • Product Distribution • Logistics • Troubleshooting

Leadership • Team Building • Oral & Written Communications


Fixer Treatment Systems Co., Escondido, California • 2009- Present

Company specializing in manufacturing and distribution of hazardous containment products within the medical x-ray industry with sales around $6M per year.

National Sales Manager: Managed and built sales distribution program throughout North America.Managed and hired all sales personnel, including independent sales representative organizations.Established marketing campaigns and managed implementations. Organized order and quick ship program to increase customer satisfaction and to increase overall sales.Negotiated purchasing programs with suppliers for various components utilized in the manufacturing of final products at significant cost savings.

Major Contributions:

·Increased sales by approximately 24%.

·Setup and managed all sales personnel including independent sales agents.

·Designed, implemented and managed product marketing campaigns.

·Negotiated purchasing incentive programs with all overall savings of $80,000.

·Organized and directed a just in time inventory program.

·Increased customer awareness and built closer relationships with distributors in the USA.

SAB NORTH AMERICA LLC, Fairfield, New Jersey • 2001-2009

Company specializing in the distribution of automation/robotic wire and cable products throughout North America with sales around $14M per year.

Operating Manager/Partner: Contributed to building company from ground up. Managed all operational functions including logistics, sales, marketing, advertising, hiring, training, policies, procedures, purchasing, profit and loss (P&L), and the overall direction of the company. Organized inside and outside sales force with contact management system. Recruited, trained and mentored 21 employees and established a North American distribution network. Established and streamlined communications between customers and staff members.

Negotiated contracts and purchased products throughout Europe, Asia and North America, and implemented a network distribution stocking program throughout North America to increase company visibility and sales.




Created, implemented and managed a product training program for customers and distributors to increase company awareness, build relationships and develop company image as an excellent support and knowledgeable company. Collected and reviewed customer concerns and developed business plans including 30 point awareness program to overcome customer concerns. Developed an online marketing program which included a bi-monthly newsletter and an email campaign to communicate 30 point awareness program, address customer concerns, grow business and increase awareness. Launched 2 new products per quarter and established key accounts in the OEM and

distribution markets.

Major Contributions:

·Established company as a leader in the field of automation and control cables.

·Developed business to $12M in sales within 7 years of operation.

·Improved sales by an average of 28% per year consistently for 5 years.

·Combined and streamlined freight programs for increased profits and faster lead times.

·Set up and managed 400+ distributions throughout North America to successfully promote our products into the OEM and MRO markets.

·Improved turn around time, cut inventory from 5 days to 2 days and saved $500K in 5 years with the implementation of new inventory software and bar coding system which managed over 3K line items.

·Saved over $100K per year in customer service staffing with creation of online catalog to facilitate customer service.

·Managed the expansion of distribution facility from 4K square feet to 30K square feet to accommodate aggressive growth.

LAPP GROUP USA INC., Florham Park, New Jersey • 1994-2000

Manufacturer and distributor of wire, cable and interconnected products with sales around $60M per year.

Director of Sales: Managed inside and outside sales including extensive travel to different territories and managing a team of 37 personnel by setting target goals and defining incentive programs. Launched new products successfully and increased customer awareness with customer based incentive programs. Trained sales team and implemented sales procedures. Projected sales and established internal support for sales team in order to achieve projected sales goals. Developed and shaped customer focused structure which immersed regional representatives with account and product specialists. Created a 600 reseller distribution network and developed agreements incorporating such market leading provisions as payment rates based on accounts receivables.

Major Contributions:

·Improved sales by approximately 20% per year.

·Improved customer communications and customer/company relationships as well as increased sales with the development and implementation of a key accounts program and assigning specific personnel to each account.

·Improved sales by incorporating customer’s needs and requests into the product development process.

·Developed program to show high degree of quality in products over competitors with lower costing products.

·Awarded Presidents Club for year to year sales growth.

·Managed extensive network of 500+ distributors.

Career Note: Additional professional experience includes Western Regional Sales Manager for Lapp Group USA Inc. and District Sales Manager for Coast Wire & Plastic Inc. Details on request.


Bachelor of Arts Degree in Business Administration

William Paterson University, Wayne, New Jersey


Sep 1971 - May 1973


William Paterson University