Intl Senior Director Product and Digital Marketing
Electronic Arts (EA)
Popacap- Maxis- Bioware
Build fondation for 3 Years roadmap for Popcap, Maxis and Bioware Brands, lead international digital transformation and network innovation for studios Games and services.
Champion the brand and portfolio strategy across International Publishing Organization and insure consistent consumer journey throughout our digital channels and multiple networks.
Lead the International marketing team and partner with studio and Brand leads to engineer globally relevant Marketing and Digital strategy for the 3 studios across EU, Latam and Asia.
Succeed in releasing AAA growing International % of Revenue and Digital Net Revenue share and sustain critical and profitable live services within International Publishing organization :
Such as DAI (Bioware), PvZGW 1 and 2 ( Popcap) SWTOR Live service and TS4 Base Game and live service.