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Charlotte Michel

Senior Director Product and Digital Marketing  @Electronic Arts (EA)


International Marketing leader offering 15 years of experience in  digital and brand marketing turning  games & services  into business success within complex markets across Europe, Latam and Asia.

15 years of success adapting brands and products offering in markets where channels, networks and business model are constantly evolving as well as consumer needs for a digital one to one relationship.

Work History

Sep 2013Present

Intl Senior Director Product and Digital Marketing

Electronic Arts (EA)

Popacap- Maxis- Bioware

Build fondation for 3 Years roadmap for Popcap, Maxis and Bioware Brands, lead international digital transformation and network innovation for studios Games and services.

Champion the brand and portfolio strategy across International Publishing Organization and insure consistent consumer journey throughout our digital channels and multiple networks.

Lead the International marketing team and partner with studio and Brand leads to engineer globally  relevant Marketing and Digital strategy for the 3 studios across EU, Latam and Asia.

Succeed in releasing AAA  growing International % of  Revenue and Digital Net Revenue share and sustain critical and profitable live services within International Publishing organization :

Such as DAI (Bioware), PvZGW 1 and 2 ( Popcap) SWTOR Live service and TS4 Base Game and live service.

Aug 2011Sep 2013

Intl Marketing Director 

Electronic Arts (EA)


Successfully engineered Marketing strategy in Europe and Asia for The Sims(tm) and SimCity, drive and sustain package business as well as lead digital transformation of Maxis business.

Played a critical role with Publishing leadership as well as Studio leadership and Global Marketing leader ship

Champion Brand strategy and coordinate campaign exec within the region.

EU& Asia have been leading region for the Label during the entire period with 160M$ of NR 55% of WW NR share

Mar 2007Jun 2011

Marketing Manager France

Electronic Arts ( France Publishing)

Management of The Sims, Hasbro Partnership, Harry Potter WB partnership, Spore, SimCity.

- EA Play – Label Annual strategy and New Franchise release toward a female and Youth audience.

- The Sims™ annual Brand Strategy  ( Marketing, Media, PBM,PR, Retail, CRM) and development of the Sims business in France = 25M€ in FY10

- Strategic & operational contact with Hasbro France for the launch and development of our different Franchises (LPS in 2008 TOP 10 of NDS market* GFK)

Dec 2004Mar 2007

Marketing Manager France Benelux 

Zapf Creation ( MGA)

Manager France, Benelux ( Team of 2)

Marketing and Brand Management of the 3 main Dolls Brands : Baby born®, Baby Anabell, Chou Chou

Marketing Budget older – 900K€

Media, Consumer insights, PR and Trade marketing Set up with Sales Direction of a main retailer loyalty program : +75% of GR with these customers

Dec 1999Sep 2003

Product Manager

Berchet ( SMOBY Group)

Development and management of the 1st multimedia Brand and line item for this French Toys company.

Key Item The Baby Keyboard #1 in its category (Electronic Pre-school item) during 3 years ( GFK)

European Retail & and consumers journey expertise 

French BU GR has increased by 25% during that period


Sep 1996Dec 1999

Master Degree

Reims Management School

Graduated in Brand and Product Marketing

Marketing of technology &  Innovation

Sep 1994Jun 1996

Program - business school exam of entry preparation

 Lycée champolion

Elite  program for bachelor 


MSFT office
French Mother tong
English fluent