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Work History

RLHC Red Lion Hotels Corporation

Feb 2016Present

Director of Corporate Communications

  • Collaborate with the public relations agency of record to promote RLHC’s PR program and generate local PR opportunities
  • Project manage the production of all internal communications, partnering with design, IT and brand marketing
  • Coordinate efforts between branding agency, digital agency and PR agency to support brand activations and Hotel RL property launches
  • Coordinate and prepare executives for media interviews and high profile events
  • Work closely with senior leadership on all crisis issues, including the formation of crisis plans for each of our five brands

RLHC Red Lion Hotels Corporation

June 2015February 2016

Marketing Project Management

  • Reported directly to Chief Marketing Officer, overseeing high priority projects from concept to completion
  • Planned and executed internal and external conferences within complex budgets and timelines
  • Completed program execution including site inspections, research on venues and hotels, supplier and vendor negotiations, on site management, billing, and follow up
  • Streamlined reporting and processes for all marketing departments

talkTECH (tech PR firm)

Aug 2012June 2015

Managing Partner

  • Head of accounts and business development talkTECH portfolio of PR clients
  • Managed strategy for over $300M in collective venture capital funding announcements
  • Under my leadership, talkTECH saw 25% year over year growth in 2013 and expanded to include internationally based clients (The Netherlands, France, Italy and Canada)
  • Planned and executed internal and external conferences for invite-only audiences

Little Black Bag

Nov 2011Aug 2012

Interim VP of Marketing

  • Joined Little Black Bag (VC-backed) before its launch
  • Partnered with YouTube and Twitter celebrities to create a sponsored promotional program 
  • Developed digital marketing plans to increase traffic and engagement with new and existing members
  • Dramatically accelerated e-commerce sales, including programs with established strategic partners
  • Actively collaborated with cross-functional partners including key stakeholders, public relations, creative, and development teams to ensure a consistent message and focus across all consumer touch points

Education

University of Southern California (USC)

20002004

B.S. Business Administration

Emphasis is  Cinema-Television and Marketing

Interests

What gets me energized on the weekends

  • Hot yoga enthusiast
  • Green juice snob
  • Football fanatic