Summary

Well-rounded experience in multiple disciplines of marketing, advertising, public relations and branding. I have copy-wrote national television, radio commercials and SEO website content, executed and constructed social media strategy and campaigns, oversaw focus groups and marketing research, formalized marketing strategy, garnered media exposure, executed sponsorships, created and ran events, you name it. I consult with companies and agencies, bringing experience and creativity across several categories such as education, government, digital signage, banking, energy, franchising, professional sports and many more. I recently judged the 2009 B2B Twitterer of the Year Awards, co-chaired the 2009 Leadership Buffalo Rising Leaders Class and sit on their marketing and enrollment committees. I continue educating myself about sustainability, and how to add "going green" to companies I work with to maximize their triple bottom line. I teach as an adjunct professor in the Integrated Marketing Communications curriculum at St. Bonaventure University. I bring to the table several years of philanthropic service, consultation and event planning, including co-chairing the District II Addy Awards and setting up my own annual fundraisers.

Specialties:

Marketing, Social Media, Event Planning, Media Buying, Copywriting, Brand Development, Sponsorships, Production, Fundraising, Event Planning.

Interest

Sustainable, or "green" business practices

Education

Athletics

Professional Affiliations

·Advertising Club of Buffalo Board Member/ADDY Awards Co-Chair

·    Leadership Buffalo Rising Leaders '09 Class Chair

·American Marketing Association Member

·    Camp Good Days of WNY Advisory Board Member

·    City of Buffalo Mayor's Participation Academy Class Chair

·National Alumni Association Board VP, St. Bonaventure University 

Work History

Work History
Feb 2008 - Present

Chief Strategist

Queen City Green

Marketing/Communications and sustainability consultation for regional and national brands and government, along with home, real estate and advertising and marketing agencies. Provide branding, marketing, event planning, media, and public relations advice for improved sales, greater consistency and enhanced awareness.

Through previous education and Green Irene training, help eliminate chemicals and energy inefficiencies in homes and workplaces. Save clients money "going green" and affect the Triple Bottom Line: People, Planet and Profit. Perform consultations live and through phone and email to make simple changes to affect the environment.

Feb 2008 - Present

Adjunct Professor

Saint Bonaventure University

Teach multiple electives, such as Advertising, Internet Marketing and Publicity Management and Copywriting within the Integrated Marketing Communications graduate curriculum.

Nov 2008 - Apr 2009

Marketing Manager

Exhibio Digital Signage

Led all marketing efforts for small brand, including web development, rebranding, social media establishment, and marketing collateral development.Increased web traffic by 60%, improved sales inquiries along with raising brand awareness locally (nominated for Best Places to Work, multiple press releases) and nationally within the digital signage category (increased mentions in trade sites and media mentions in social media).Was developing an entire new campaign as lagging sales from national financial crisis led to budget cuts and layoffs of several staff, including myself. 

Feb 2007 - Mar 2008

Marketing Manager

Think Student Loans

Oversee all traditional media: television and radio campaign creation and production, a media buying budget over $4 million, developing mobile marketing programs, as well as maintain brand standards. Due to government regulation of the industry and restructuring of lending facilities criteria for student loans, I was a victim of layoffs across the country at all student loan organizations.

Jun 2006 - Nov 2006

Account Executive

Crowley Webb & Associates

Coordinated agency activities helping clients such as M&T Bank achieve their marketing objectives. Develop mass media concepts and grassroots touch points to increase ROI, brand awareness, and increased traffic, among other issues. Due to losing several top clients in a short span, myself and three others were laid off.

Nov 2005 - May 2006

Senior Marketing Manager

Chicago Fire Soccer

Managed team of three, responsible for all brand development, advertising, grassroots and strategic marketingfor professional sports franchise. Responsible for a $1 million media buying budget. Oversaw broadcast partnerships, gameday development, presentation and corporate sponsorships.

May 2005 - Nov 2005

Marketing Communications Specialist (Contractual)

Accenture

Contractual role that assisted US Marketing/Communications Director on projects, including writing Google paid search landing pages, coordinating and producing collateral and media exposure for Accenture American Indian Scholarships, and creating materials for the Accenture Chicago Triathlon. Assisted on the Hands On Network national internal volunteer service award program, among other Marketing projects.

Feb 2005 - May 2005

Derivatives Trader (Contractual)

BC Trading

Independent contractor electronically trading future contracts on the Chicago Board of Trade.Interpret statistical analysis to determine market fluxuations and determine a trading strategy.  Expanded my business acumen in the financial industries until I was offered a marketing position.

Jun 2003 - Feb 2005

Marketing/Operations Consultant

http://www.noco.com

Developed new Quizno's market spanning New York and Pennsylvania; overseeing construction, marketing, public relations, compliance, operations and branding. Provide ongoing support to owners while seeking out new franchisee sales. Led four of the largest national grand openings. Established partnerships with the Buffalo Bills, Kids Escaping Drugs, Dale Carnegie, the Buffalo Zoo and others.

Jun 2001 - Oct 2002

Development Officer

Saint Bonaventure University

Solicit alumni for Annual Fund donations by generating affinity interest through positive relationship building and goal negotiation.Created strategic plans for short-term development as well as long-term annual fund goals.Maintained a personal solicitation budget.Set up local annual business partnerships supporting the University.

Education

Education
Aug 1997 - Jun 2001

BA

Saint Bonaventure University

Academic Credentials:

·Creative Director for the Journalism School's Annual Newsletter

·J/MC School 50th Anniversary Planning Committee Member

·Dean's List

Skills

Skills

Freelance Writer

Currently freelance for business planning and advertising copywriting assignments.  Occasionally contribute to Buffalo Rising Magazine.  Previously wrote for Sports & Leisure Magazine.  

Event Planning

Have successfully coordinated and executed several events, ranging across multiple genres and demographics. Currently planning the third Buffalo Scavenger Hunt, an annual event benefitting Camp Good Days of WNY. Successfully co-chaired the District Two Advertising Club of Buffalo's ADDY Awards, an event for over 300 creatives awarding the best work in the district.  Assisted in the planning of the Roswell Park Ride For Roswell and the American Red Cross Mash Bash annual fundraisers.