Well-rounded experience in multiple disciplines of marketing, advertising, public relations and branding. I have copy-wrote national television, radio commercials and SEO website content, executed and constructed social media strategy and campaigns, oversaw focus groups and marketing research, formalized marketing strategy, garnered media exposure, executed sponsorships, created and ran events, you name it. I consult with companies and agencies, bringing experience and creativity across several categories such as education, government, digital signage, banking, energy, franchising, professional sports and many more. I recently judged the 2009 B2B Twitterer of the Year Awards, co-chaired the 2009 Leadership Buffalo Rising Leaders Class and sit on their marketing and enrollment committees. I continue educating myself about sustainability, and how to add "going green" to companies I work with to maximize their triple bottom line. I teach as an adjunct professor in the Integrated Marketing Communications curriculum at St. Bonaventure University. I bring to the table several years of philanthropic service, consultation and event planning, including co-chairing the District II Addy Awards and setting up my own annual fundraisers.
Marketing, Social Media, Event Planning, Media Buying, Copywriting, Brand Development, Sponsorships, Production, Fundraising, Event Planning.