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Work experience

Aug 2015Present

Group Account Director

Perficient Digital
  • Provide delivery oversight, manage overall account health and ensure client satisfaction for a portfolio of enterprise digital product marketing, communications and commerce solutions – includes comprehensive information architecture, interaction design, visual design, development and testing.
  • Portfolio of business valued at over $7M across multiple key strategic accounts, with projects including:
    • Enterprise portal projects for Fortune 25 retailer
    • B2B eCommerce project for global enterprise retailer
    • Brand & digital experience development for VC-backed financial services application
    • Call-center application redesign for leading health-care organization
    • Mobile app and globalization initiatives for leading online B2B auction site
    • B2B/B2C mobile payment app for leading enterprise financial services business
  • Drive new business development, collaborating with sales on pitches, proposals, presentations, and RFP responses for digital agency opportunities in the East Coast region.
Feb 2013Aug 2015

Account Director

Moxie Interactive (Publicis Groupe)
  • Managed overall account health, client satisfaction, and operational performance across multiple projects on $23M+ book of business for Fortune 15 telecom client, driving strategy and execution for key digital commerce initiatives.
  • Exceeded 2014 account revenue goals by over $1M and maintained agency-leading margin of 71% (7% above annual target).
  • Served as key strategic partner on team driving consumer Omni-channel brand vision, including technical architecture re-platforming (to Oracle Commerce stack & AEM), brand alignment & development, and cross-business-unit operations and governance. Key success metrics of re-platforming efforts included:
    • 39% YOY omni-channel increase in new service sales (gross adds)
    • 34% YOY omn-ichannel increase in service upgrades
    • 81% YOY digital sales increase in accessory sales
  • Directly led team of Account Managers in support of overall business activities.
Jul 2011Oct 2012

General Manager, China

Corporate Graphics International
  • Led China-market expansion of CGI, the US’ largest provider of corporate identity print products, targeting Global 1000 customers across APAC market. Launched company on-time and more than $550k under budget, exceeding 2011 NIBT forecast by a factor of more than 5X.  Direct P&L responsibility.
  • Launched localized e-commerce platform (“Converge”), white labeled for each client account, to facilitate online customization and ordering of products and integrating with client ERP systems.
  • Established state-of-the-art digital print production facility in Tianjin, China, including: recruiting of primary operational, customer service, technical, administrative and sales/BD staff; physical space and production/technical infrastructure build-out; business development and sales.
  • Drove key sales accounts with leading global brands, including NBA, Lily, McGraw Hill, and Kodak.
Sep 2006Jul 2011

General Manager - China / Sr. Vice President, Product Development

HSW International
  • Direct P&L ownership of all aspects of China business, leading team in localization and translation of over 4 million words (9,000+ articles), authoring 4,000+ new market-specific stories, and launching on time and under budget. Drove operational and logistical efforts, including: recruiting of primary production, editorial, and sales/BD staff of over 25 employees; physical space and infrastructure build-out; website development and launch; brand and marketing strategy; business development and sales; and post-launch growth roadmap.
  • Through an aggressive, comprehensive traffic-growth campaign focused on social media, SEO, and grass-roots marketing, increased overall PVs by nearly 400% during 2009 and by over 200% in 2010 (to 23M monthly PVs from roughly 2M uniques), while maintaining outstanding user engagement metrics of 12 PVs/UV and time-on-site of nearly 8 minutes.
  • Drove business development efforts with key partners in China market, including Taobao, Sina, Netease, QQ, Google, Youku, MSN and Yahoo. Secured content licensing partnerships with leading offline publishers, driving direct revenue from syndication.
  • Led development of strategic global product initiatives, including: quiz platform that leveraged existing content investment, while driving traffic growth; video platform with innovative subtitling system to allow for multi-language support (and search engine optimization) while limiting capital costs for further localization.
Jul 2005Sep 2006

Sr. Project Manager

WebMD
  • Managed successful development and launch of 12 educational mini-sites ("Universities") for key WebMD clients as part of total contracts valued at over $7million. Extended the depth of the product by integrating, for the first time, multimedia elements such as audio podcasts and video segments, and more than 50 live chat events with leading health authorities.
  • Drove design, development, and launch of 15 Health Session mini-sites, strategically created to serve as effective destinations for high-value Google keyword purchases.
  • Directed all aspects of editorial, design, development and deployment of 100+ condition oriented mini-sites, in support of key sales, editorial, and programming initiatives, as part of a larger site-wide front and back-end redevelopment effort.
  • Served as on-the-ground producer for WebMD's pilot live video webcasts, produced and streamed live on-location from sponsored Multiple-Sclerosis seminars in Seattle and Phoenix, in support of six-figure contract with major pharma client.
Feb 2003Jul 2005

Director, Production

Iowa Interactive, LLC
  • Managed all aspects of interactive marketing, including brand/ID design, website development, DVD design/development, software UI design and integration, and overall production for more than 30 clients, including financial services, ecommerce, advertising, film/tv/commercial production/post-production, biotech, industrial design, and retail.
  • In first year of employment, increased utilization by 61% and saw profitability rise by 22% over previous year while expanding team size, capabilities, and infrastructure to better support client needs.
  • Drove sales efforts for recurring clients (30+ proposals annually) with 80%+ success rate.
Aug 2001Feb 2003

Sr. Project Manager

Divine / MarchFirst
  • Led the development of multiple websites and interactive applications for a variety of Fortune 500 clients. Managing to PMI standards, directed the activities of multiple disciplines, including: information architecture, branding, graphical design, copywriting, engineering, coding, usability testing, regulatory approval, and quality assurance/control. 
  • Directly managed client relationships, including new/ business, satisfaction assurance, project/business presentations, budgetary review, and strategic planning.
  • Authored numerous project plans and proposals by conducting detailed research, risk assessment, and budgeting/scheduling/resourcing, with a 100% “sell” rate on proposals presented, directly resulting in more than $1,000,000 in revenue.
Nov 1999Sep 2001

Partner

Ionic Worldwide Studios
  • Co-founded venture-backed ($2m capitalization) startup focused on the creative conception, development and distribution of interactive entertainment/iTV properties, as well as the creation of a digital/iTV production/post-production environment.
  • Created or co-created and wrote eight original model-defining entertainment programs developed for broadcast television, iTV and broadband internet, one of which was sold to Freemantle (Pearson) Television. Designed branding and wrote treatments, bibles, and scripts for same.
Aug 1998Oct 1999

Product Manager

eToys
  • Hand-picked by CEO to serve as Product/Operations Manager for the roll-out of operations in the United Kingdom. Key accomplishments in UK included:
    • Coordinated localization of "imported" content and features and led development of original local content and product catalog.
    • Recruited/hired production and technical staff of 15+.
    • Located, negotiated, and established distribution and call center facilities.
    • Researched, negotiated, and managed strategic third-party relationships, to include fulfillment, staffing, and 3rd party production/technology solutions.
  • Served as Product Manager of US Toy Store category, coordinating and integrating all disciplines - including merchandising, production, QA, customer service, marketing, and usability.
Feb 1998Aug 1998

Sr. Producer

Homestore.com

Executed aspects of complete front and back-end overhaul of Homestore.com's flagship website, www.REALTOR.com, coordinating efforts by both internal and 3rd party resources. 

Aug 1996Feb 1998

Sr. Producer

America Online / LightSpeed Media

As a member of Entertainment Asylum’s (AOL’s original Entertainment brand) founding team, created, designed, wrote, and produced daily content for multiple entertainment sites, including daily news, television and movie listings, fashion features, music, and streaming video production of celebrity interviews, managing a production staff of 15+. 

Jun 1994Aug 1996

Assistant Director, Annual Support

Franklin College of Indiana

Managed fundraising efforts, producing more than $675,000 from a donor base of approximately 10,000 via direct-mail, telemarketing, and personal solicitation efforts, organizing and training volunteer employees as well as managing the efforts of multiple third-party call-centers.

Oct 1989May 1994

Captain

US Army

Various locales, primarily Italy (Camp Darby) and Ft. Lee, VA.

Supervised teams of eight to 37 personnel (military and civilian) while serving in a variety of managerial positions, providing primary logistical support for units in Southern Europe and portions of the Persian Gulf during peacetime and Operations Desert Shield and Storm. 

Education

Apr 2012Present

Strategic Selling

Miller Heiman
Apr 2012Present

Conceptual Selling

Miller Heiman
Aug 1986May 1989

BA - History

Aug 1986May 1989

BS - International Studies

References

Ann Neilsen, SVP Publicis

“At divine, I was transitioning to another large engagement and had to find someone to take over an existing, tricky large engagement. Having worked with Charlie previouisly at Realtor.com, I knew that with his focus, business-savvy, and mature approach to team and client management, he was the only person for the job. Charlie is a solid, energetic manager and is a natural leader. I recommend him highly for any position.”

Bill Sewell, Owner, IOWA Interactive

“The first time I met Charlie I realized that we needed someone like him running our production team. A year later, we were privileged to have him join us. In fact, I got a call from a much bigger competitor congratulating me on "getting" Charlie - they wanted him, too. Charlie fundamentally reshaped our production process and established a new standard of professionalism that is still felt in our office.”

Bo Wang, Chief Executive Officer, Bokan Technologies Co. Ltd

“Charlie knows China and knows how to get new deals done in China. I've watched, and been working with, Charlie establish HSWI presence in Beijing, building up its local operation, the team, the company, the website (bowenwang.com) and the business from scratch. More importantly Charlie is growing BWW business steadily and doing deals with Chinese Internet giants like Sina, even during current economic downtime. If you want to get your business into China and do well out there, go to Charlie.”

Travis Bright, Director of Operations, WebMD

“Charlie knows how to get things done. He is as good with details and organization is he is with building relationships and motivating his colleagues. He's not afraid of change and is always open to learning new things. His professionalism and adaptability make him incredibly enjoyable to work with. I look forward to working with him again in the future.”

Allen Greenly, VP Analytics and Operational Reporting, HSW International, Inc.

“Charlie is a true professional in every sense of the word. I was fortunate to work with him when he managed our China Operations. Charlie thought outside of the box to increase our traffic. He is a true team player and dedicated to getting the job done and done correctly the first time. Charlie is a great manager and inspires loyalty in his people and his business contacts. I would look forward to working with Charlie again.”

Sample Publishing Partnerships

Company Sites

Sample Client Sites

Certifications

Member, Advisory Board

Bokan Technologies, LLC

Member - Active, Voting

Academy of Interactive Sciences

Member

Project Management Institute (PMI)

Partial Client List

Past clients have included:

  • Kroger
  • Herman Miller 
  • Equifax
  • Kodak
  • America Online (AOL)
  • Intel
  • Amgen
  • Sony Pictures Entertainment
  • Motorola
  • Blue Cross Blue Shield of MA
  • Showtime Networks, Inc.
  • Toyota
  • Merck
  • 72 & Sunny
  • Panavision
  • Mattel
  • Pfizer
  • Activision, Inc.
  • Hasboro