Summary

Proven content creator with a decade of experience writing, editing, researching, and collaborating professionally in print and digital media. I’ve worked in journalism for nearly a decade producing organic, original, impactful news stories for a variety of print and digital media outlets.

My experience writing a variety of marketing and branding messages was forged in the deadline-driven, high-pressure environment of the newsroom, and though I am a true creative, I’m the writer who can create compelling, yet clean content with the power to affect your audience on time and on deadline. In short, I build brands using the power of storytelling.

The stories behind the brands I promote ring of organic truth, as I believe a brand is its own best friend when they come from an honest place. In short, I walk the talk of being a true creative and a reliable writer you can count on, whether the job be expedited or delayed. My skill-set is built upon a foundation of education [degrees in English from Wake Forest University (2001), and in Business (M.B.A., The Citadel, ’07)], allowing me to, better than most, speak the language of your business with fluency and flair.

 

  • 9+ years’ experience as a Copywriter specializing in Journalism, B2B, B2C, Sales, & Marketing Copy:
  • Entrepreneurial at my core, I am a former small business owner who employed a team of six as the publisher of a hyper-local, “community” newspaper.
  • A true game-changer in the realm of creative content creation with extensive experience with Education, Food/Beverage, and Finance Industries
  • 5 years’ experience in Marketing Communications: Traditional, Digital, & Social Media

(Competitive Analysis, Online Development & Presence, Brand Identity, Consumer Outreach, New Product Launches, New Market Penetration)

  • Outstanding research and idea generation abilities with success increasing brand awareness, new market penetration, and an initiating a competitive advantage
  • Proven record of creating and executing innovative marketing/branding messages: collaborates with national brands to help drive sales, improve brand credibility, and increase market share
  • Extensive referral base clientele and diverse executive network resulting in increased new business opportunities and strategic partnerships

Work History

Work History
Jul 2012 - Present

Sales & Marketing Copywriter

Polaris Investment Partners
Johns Island, SC) Sales & Marketing Copywriter Conceptualized and created hedge fund print marketing collateral(brochures, tear sheets, biographies) for an international investment firm Conducted industry analysis: compiled research on potential investment opportunities and selling points of various hedge fund strategies
Jul 2009 - Sep 2015

Editor

The J.I. Messenger (formerly the James Island Messenger)
Charleston, SC Community Editor Responsible for idea generation, project management and feature and news story execution for a local weekly community publication(digital, hard-copy, and multi-media) In charge of idea generation, development, and implementation process for 6+ weekly stories based on news events and community happenings: Organically develops stories based on long term research and interviews of industry experts(key political and business leaders) Leverages extensive network to generate comprehensive and meaningful content for the reader Attends local conferences and events to gain a better perspective on relevant news topics and to promote newspaper recognition Manages and drives the entire editorial department: Institutes long term strategic planning for business and journalistic copy: preparation of, covering event, and creation of final news story Supervises freelance writers on story development, follow-up, and effective techniques to pursue stories Educates writers on the proper execution of Freedom of Information Act requests and journalistic ethics Collaborates with graphic artists on design and layout of the newspaper Consistently improves the newspaper's credibility as a news source by delivering quality content resulting in increased readership
May 2008 - Mar 2009

New Business Development Consultant

South Carolina World Trade Center
Charleston, SC New Business Development Consultant(Trade Services Division) Responsible for business consulting and relationship management for a statewide for-profit firm that provides consulting services to companies and assists in import/export development In charge of business consulting for 75 domestic and international clients(China, Brazil, India, Mexico, Canada, W. European): Created customized research reports detailing new business opportunities based on market analysis, competitive evaluation, governmental trade policies, and cross-cultural practices Provided needs assessment based on international branding, sourcing, marketing, and trade financing Collaborated with international WTC network and targeted business leaders to facilitate potential new business opportunities for clients Aligned strategic partners with resources and suppliers to effectively execute clients' business plans Acted as Company Spokesperson to promote business and growth of international trade: Represented brand at trade conferences and events to expand the import/export community Identified and secured meetings with government officials to grow strategic alliances and reaffirm presence in the trade community Successfully secured 25+ new international and domestic business clients
Mar 2006 - Jan 2008

Sales Representative

Chavon Distributing
Charleston, SC Sales Representative Responsible for new business development and staff training for an international wholesale wine and beer distributor In charge of establishing and securing new clients and the generation of sales:-Lead company and client initiatives by systematically targeting and researching key accounts Generates new business through existing network, direct sales, market research, and referral based clientele Travels to industry tradeshows to expand new market penetration, increase brand awareness, and network with potential clients Increased market share through new business development initiatives: Conducted product presentations to business owners to launch new products and initiate a competitive advantage Played a key role in driving revenue growth, increasing net margin, and improving customer retention through implementation of innovative selling techniques(competitive advantage metrics, product bundling) Trained 100+ sales staff on new product knowledge, industry trends, and effective niche selling techniques * Consistently generated monthly sales of $10K+ Increased client base by 40+ new restaurant and retail accounts ADDITIONAL WORK EXPERIENCE
Sep 2006 - May 2007

The Citadel

The Citadel
Master of Business Administration-THE, Charleston, SC
Sep 1997 - May 2001

WAKE FOREST UNIVERSITY

WAKE FOREST UNIVERSITY
Bachelor of Arts, English-, Winston-Salem, SC