Charles Srour

Charles Srour

Recommendations Received: 2 out of 16 are listed

"I am very impressed with the work of Charles Srour. He has provided a highly differentiated value proposition to my offline & online company customers. Charles has helped me increase market share & customer loyalty through effective business strategy, competitive analysis, brand management, SEO, web analytics insights and operational efficiency. I have found Charles to be highly dependable and proficient at quickly developing effective, resourceful solutions to highly complex issues. Charles is one of the few professionals I’ve met who has equally strong communication skills, analytical problem solving skills, creativity, organizational & leadership skills. I find him to be very professional, polished, friendly and humble. These are some of the reasons why I highly recommend Charles Srour to any business looking to improve online and/or offline revenue growth, customer loyalty and operational excellence."

-Daniel Thompson, Managing Director for Thompson Group (January 23, 2011) 

"Charles Srour creates significant and sustainable results. His proven business background in marketing and operations positively contributed both top line and bottom line improvements within my company. Charles has a unique ability to quickly identify & implement solid business improvement solutions addressing revenue growth, customer value, service/product offering differentiators, brand awareness, quality, delivery, customer service, process efficiency and cost competitiveness. I am very impressed with his ability to effectively communicate, collaborate and persuade leaders within different organizational levels, functionalities and perspectives to a common win-win objective. I have been equally impressed with Charles’ efficient analytical problem solving and project management abilities. For example, Charles was able to generate results above and beyond our expectations on several highly complex project assignments while he simultaneously achieved excellent course grades as a full-time graduate student at Harvard University. I believe Charles’ initiative, determination, integrity, accountability and vision make him a respectful leader who is fully capable of getting results. These are the reasons why I highly recommend Charles Srour to any organization serious about improving revenue, customer value and cost competitiveness.” 

-Todd Johnson, VP of Operations for International Consumer Services (December 16, 2010)

[TLSS Strategy Customer]

Summary

Improving market growth, customer relationships and profitability.

+ $20M in P&L Increased Revenue and Cost Savings; Customer-Focused; Results-Oriented;

+ Harvard Business School MBA Case Study Analysis of Marketing Strategy, etc;

+ Top 5% Leadership Performance Award Winner in $6B Corporation – CEO Presented Award;    

+ 3 Years of Marketing, Branding & Revenue Growth Strategy; Online & Offline Campaigns;

+ Customer Service; Direct Mail; Brand Equity Development; Messaging / Copywriting; ROI;

+ Project Manager of 132 Cross-Functional Team Projects from Conception to Completion; VOC;

+ Multi-Industry Experience:  Real Estate; Finance; Service, Healthcare and 8 others.

+ Executive Presentations; Keynote Speaker; Published Author; Innovative Thinker. 

Work History

Work History
Jun 2010 - Present

Assistant Brand Manager (Contract)

A - Z Sophisticated Solutions

Premium consulting company provides services to the U.S. engineering software industry.

[Reason for leaving: this is contract work; I’m looking for a full-time opportunity.]

  • 200% increase in customer acquisition using online & offline marketing strategies.
  • 400% increase in website traffic within two months using LinkedIn & online marketing.
  • Build the brand; develop brand messaging / copywriting including a highly differentiated value proposition within an extremely competitive market.
  • Identify and execute marketing programs that grow market share and drive revenue.
  • Improve customer retention by enhancing existing customer relationships.
Feb 2008 - Jan 2010

Online Marketing Strategist (Contract).

Thompson Group

 Online solution provider improves online brand equity, sales leads and revenue conversion.

 [Reason for leaving: needed to dedicate 100% energy to last semester at Harvard University.]

  • Increased client revenue by 11% in 3 months via social media, copywriting & web analytics.
  • Acquired 400+ new targeted prospect email subscribers in 2 months.
  • Improved website traffic by 22% in 5 weeks via online & offline marketing techniques.
  • Gained 67 LinkedIn group comments for one topic in 4 weeks using user engagement tactics.
  • Translated complex product features into clear, compelling value propositions.
  • Generated 500+ views on one video in one month; co-created & marketed this digital media.
  • Improved brand recognition & emotional associations through customer loyalty improvements.
  • Increased ecommerce conversion using website analytics, copywriting & A/B split testing.
  • Achieved 1st page Google search engine rankings for various clients using SEO & SEM 
Jan 2007 - Apr 2009

Transactional Lean Six Sigma Associate

TLSS Strategy

High yield revenue, efficiency and cost savings strategy within multibillion & multimillion dollar  

clients spanning real estate, health services, commercial construction and higher education industries.

[Reason for leaving: reduced workload to focus more time on Harvard coursework.]

  • Improved vendor quality by 40% through standardization.
  • Reduced payment requisition cycle time by 27%; significantly reduced financial risk.
  • Grew college enrollment by 20% & annual alumni gift giving through enhanced customer relationship management of 9 touch point customer life cycle; CRM student loyalty.
  • Reduced college financial aid dept turnaround time by 65%, increased enrollment volume by 15%.
  • Performed client facing, customer service, communications and problem solving skills.

Education

Education

Certification

Qualtec

Certification

Dale Carnegie

Robert Kiyosaki

FranklinCovey

Bachelor Degree

University of Central Florida
May 2010

Master Degree

Harvard University

Top 10% Graduate.