Charles Hirth

Charles Hirth

Summary

Transformational Sustainability executive with a unique background in technical Packaging and Product Development in the Consumer Packaged Foods, Packaging and Toy industries. A collaborative leader, known as strong strategist and tactician with an eye for new and emerging technologies.A legacy of applying technology and innovation contributing to growth of global brands including Mattel, Barbie, Pillsbury and Hungry Jack.Experienced in 'Green' strategy development and well-connected in the sustainability community. A wide-ranging technical base and experience in international markets. Partners effectively with internal stakeholders to align and deliver on business objectives. Expertise in:

 

  • Sustainability / 'Green' Strategy
  • Carbon Trading - Offsets
  • Business Unit R&D Leadership
  • Stage Gate - Project Managment
  • Competitive Intelligence
  • Department & Budget Management
  • Margin Improvement - Cost Reduction

Publications

  • Co-Author: Handbook of Corrugated Box Production - Copyright© 1997 by FRS Marketing
  • Co-Author: Handbook of Folding Carton Production - Copyright© 1995 by Intertec® Publishing Corp.

Work History

Work History

Then a $6 billion consumer and industrial foods company; acquired by General Mills in 2002

Senior Research Scientist (Program Leader) - Bakery Products R&D(1989-1992)

Held positions of increasing scope in diverse businesses, culminating in the leadership of the packaging, product and process development teams. Directed packaging research activities for $1 billion Bakery Products Division while leading the entire R&D program for the Breakfast segment. Supervised a group of 15 scientists, engineers, and support staff. Administered a department budget of $4.2 million.

  • Directed packaging R&D for the introduction of 27 new products and line extensions that contributed $65 million in new sales to the business.
  • Headed a multifunctional team that provided product, packaging and process development support for a shelf-stable microwave popcorn product. Included development of a new microwave package that significantly improved popped volume, reduced old maids and extended product shelf life
  • Created and presented a five-year strategic plan for the packaging R&D group, promoting alignment and a partnership relationship with the business.
  • Implemented cost saving projects worth more than $750,000 annually

Sealright Company, Inc.

$200 million paperboard converting division of Huhtamaki, a $2.3 billion Finnish company, supplying packaging materials and converting systems to food and other consumer products industries

Director Technical Development

Recruited to this company to supervise and develop a team of 13 professionals including Mechanical Engineers, Packaging Engineers, Microbiologists and Chemists

  • Uncovered latent creativity and instilled a higher degree of professionalism, increasing group productivity from 12 to 37 projects
  • Delivered $11.5 million in new sales by commercializing three innovative shaped-packaging systems
2007 - 2008

Mattel, Inc.

$5.9 billion global manufacturer and marketer of toys and other products for children

Senior Director Global Sustainability (2008)

Charged with developing and driving the 'Green' strategy.

  • Crafted the global strategy for sustainable products, packaging and raw materials. Cultivated support from division GM's and functional SVP's for presentation to CEO. Cleared the way for $29 million in annual savings in materials and logistics by reducing packaging by 10% over a three year time frame
  • Initiated the creation of a new Regulatory Officer position by identifying the need for a change in the Quality organization to proactively deal with emerging domestic and international regulations
  • Ensured compliance with Wal-Mart's Sustainable Packaging Scorecard by driving the implementation of a cross-divisional data generating and reporting process involving 8000 SKU's.

Senior Director Global Procurement (2007 - 2008)

  • In the wake of the 2007 product recalls selected to travel to Asia to analyze and recommend changes increasing the effectiveness of the Vendor Certification process for raw material suppliers
  • Successfully managed to target the $13.5 million dollar procurement spend for Design and Development during a period of escalating commodity prices
2001 - 2006

Sunrise Builders, Inc.

$40 million residential construction and land development company

General Manager

Streamlined operations, sharpened market focus, improved quality and developed a brand identity commensurate with company size and market presence. Led significant improvements in customer satisfaction, warranty performance, vendor management, costs, and profitability

 
1995 - 1999

Field Container Co., L.P.

$500 million converter of folding cartons and manufacturer of recycled paperboard, inks and coatings

Vice President Research & Development (1995 – 1999)

Managed technical development activities for $350 million folding carton division while directing research activities for the Michigan Paperboard and Handschy Inks and Coatings divisions

  • Implemented a data-based, product quality certification program for customers by coordinating a cross-divisional team in developing a computerized process control system
  • Contributed to successful turnaround of LCH, a struggling $20 million core and tube manufacturing division by analyzing and recommending actions around key issues including working environment, safety and competitive compensation
  • Added $200,000 of incremental sales to business by assuming additional responsibility as Sales Representative to Land 'O Lakes, a $6 billion dairy cooperative. Managed $2 million worth of existing folding carton sales and awarded a 10% increase in the base business after only eight months

Director Product Development (1993 – 1995)

  • Delivered $700,000 in incremental revenues by leading the development of a press-applied water hold-out coating for frozen food applications. Augmented internal capabilities by involving the technical resources of DuPont, Dow Chemical, S.C. Johnson and others at no cost to Field Container
  • Created a market research survey to benchmark the organization's technical assets against the "best in class". Results used as a basis for developing individualized technical support strategies for Fortune 100 customers while maximizing the use of limited resources

Education

Education

B.S.

University of Minnesota

MBA

University of St. Thomas