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Chanpreet Singh

Head of Analytics with Times internet Ltd

Career Snapshot

  • 12+ years of experience in leadership role, providing thought-leadership for digital analytics
  • Skilled in analytics and knowledge management across digital media
    • Strategic development, planning and Business consulting
    • Business intelligence and Advanced analytics
    • Product/ marketing analysis
    • Client/ vendor management, team management and workflow process improvement
  • Knowledge of OLAP, Data warehousing and data (predictive) modelling.
  • Strategising data management approaches
  • Led and mentored world-class analytics and digital marketing (SEO/ SEM) teams across concurrent initiatives and multi-site operations
  • Designed and implemented new processes and critical initiatives to support and advance organisational objectives
  • Recognised for creating a sophisticated suite of metrics, executing key strategies, and implementing high profile initiatives
  • Drove data science programs at enterprise level to showcase hidden value in the data and build data products to harness the same
  • Proven skills in managing multiple stakeholders at all levels
  • Built teams from scratch to strength at multiple instances in career

Work experience

Mar 2014Present

Analytics Head

Times Internet Ltd
  • Provide decision support for senior executive team.
  • Thought leadership on analytics solutions (tools and techniques) and their implementations across platforms to achieve and better business goals
  • Provide data and analytics support to Business teams with key insights to improve and optimize the product offerings across platforms
  • Expert understanding and usage of Google Analytics and ComScore (and other analytics tools)
  • Business alignment - identify with the business's context and objectives, to ensure analytics is leveraged to define and resolve business problems, develop a roadmap, formulate and define analytical approach
  • Team management – Lead and mentor team of Analytics Managers
  • Subject Matter expert on ideation and deployment of analytical solutions to create positive business impact for all business verticals and functions
Sep 2010Feb 2014

Senior Manager-Business Strategy & Operations

Hewlett Packard
  • Managing the Global Analytics teams for AOL Inc. in India – Media Business Metrics and Analytics, Platform Analytics, Competition Analytics, Business Planning and Analytics, Advertising Analytics, and Market Research teams
  • Working with AOL Global Analytics teams to promote utilisation of analysts and supervisors in Bangalore, ensuring proper communication and satisfactorily achieve all SLAs
  • Process improvements through automation and better tools; identify opportunities and develop quality and efficiency improvement methodologies
  • Business Strategy and analytics – Help create and analyse web and mobile strategy for various AOL and Huffington Post properties. Sales strategy and planning, Revenue forecasting, Deal profitability, Sales pipeline management, Ad revenue reporting, Consumer and advertising research, Competitive Analysis, Collateral and RFP support, Leverage analytics tools to support metrics selection, reporting and data visualisation
  • Summarise learning and interpret results for senior leadership teams (CEO and CAO Org) with business insights and value added analysis of key business performance metrics of AOL
  • Also managed SEO and SEM; Marketing, Video and Channel Analytics teams at AOL
Dec 2006Sep 2010

Chief Manager (Analytics Head)

Times Internet Ltd
  • Provide a complete Business Intelligence solution - Web content research/ management, web analytics, usability and sentiment analytics
  • Planning and strategising to grow audience and improve monetization for TIL network
  • Identify optimal R&E positions on site and manage R&E campaigns and banners
  • Managing a team supporting various areas around research & business reporting   
  • Custodian of all web data, data and analytics tools (Google Analytics, ComScore, Times Trends, Net Spider, Clicktale, Web Trends, Site Census from Nielson, Ooyala, etc), product and placement mappings, and analytics implementation and management
Jan 2004Dec 2006

Subject Matter Expert

American Express
  • Manage Customer Service Executives during Process, Soft Skills and On Job Training
  • Report MIS, TAT figures & Error analysis
  • Identify needed revisions to training materials in cooperation with Instructional Designers and method analysts
  • Driving employee engagement and satisfaction across Team and New Hires by developing & retaining talent, creating Brand awareness and a culture that is conducive to business development and growth/ Supporting key C-Sat initiatives like HEF etc
Jun 2002Jan 2004

Team Leader

Bharti Infotrac
  • Manage Airtel Prepaid Customer Service Executives
  • Handling Prepaid Helpline & Service Activation Teams for VAS & GPRS
  • Ensure that team meets SLAs, managing customer relationship, providing solutions to customer problems and queries, meet TATs
  • MIS and ACD reporting and assisting Operations Support Center, Operations, Training and Quality with reports & analysis
  • Head - Knowledge (dissemination of Brand and Marketing campaign information) and Escalation (service recovery) - Single point of contact for Client (Airtel)
Nov 2001Jun 2002

Customer Care Specialist

Daksh e-Services Ltd.
  • Inbound International call center for T-Mobile, Sprint PCS, USA
  • Post sale servicing and Activating Sprint PCS wireless phones(USA)/ Cross-selling Sprint Long Distance service and Up-selling Sprint PCS plans/ Customer's online Credit Verification, Payment Acceptance, Service Activation & ESN Programming of handsets/ Package & Weekend tariff activation as per customer agreement/ handling customer requests & complaints.
  • Helped in Automation of different MIS reports
May 2000Oct 2001

Area Sales Manager

Nanak Enterprises Vatika Milk
  • Supervising delivery of goods & Managing Retail Outlets in Mohali/Chandigarh


Digital Analytics (audience)

Omniture Site Catalyst and Discover, Google Analytics, Clicktale, Mouseflow, Chartbeat, ComScore, Visual Revenue (Outbrain)

PM Tools

MS Word, MS Excel, MS Powerpoint

Analytics user management, Process documentation and QC process management

Mobile App Analytics

SWRVE, TUNE-MAT, ApSalar, Cohortly, AppAnnie, Distimo, Flurry, Playstore analytics

BI and dashboarding 

Tableau, Geckoboard


Nielsen (@Plan and Site Census), eMarketer, Kantar, JUXT, Google Forms, Survey Monkey

Data management and Statistics

SAS, R, Python


MS SQL, MS Access

AB Testing

Optimizely, Google Content Experiments





IT and Finance