Chanpreet Singh

NOIDA UP

Head of Analytics with Times internet Ltd

Career Snapshot

12+ years of experience in leadership role, providing thought-leadership for digital analytics
Skilled in analytics and knowledge management across digital media

Strategic development, planning and Business consulting
Business intelligence and Advanced analytics
Product/ marketing analysis
Client/ vendor management, team management and workflow process improvement

Knowledge of OLAP, Data warehousing and data (predictive) modelling.
Strategising data management approaches
Led and mentored world-class analytics and digital marketing (SEO/ SEM) teams across concurrent initiatives and multi-site operations
Designed and implemented new processes and critical initiatives to support and advance organisational objectives
Recognised for creating a sophisticated suite of metrics, executing key strategies, and implementing high profile initiatives
Drove data science programs at enterprise level to showcase hidden value in the data and build data products to harness the same
Proven skills in managing multiple stakeholders at all levels
Built teams from scratch to strength at multiple instances in career

Work experience

Mar 2014 - Present

Analytics Head

Times Internet Ltd

Provide decision support for senior executive team.
Thought leadership on analytics solutions (tools and techniques) and their implementations across platforms to achieve and better business goals
Provide data and analytics support to Business teams with key insights to improve and optimize the product offerings across platforms
Expert understanding and usage of Google Analytics and ComScore (and other analytics tools)
Business alignment - identify with the business's context and objectives, to ensure analytics is leveraged to define and resolve business problems, develop a roadmap, formulate and define analytical approach
Team management – Lead and mentor team of Analytics Managers
Subject Matter expert on ideation and deployment of analytical solutions to create positive business impact for all business verticals and functions

Sep 2010 - Feb 2014

Senior Manager-Business Strategy & Operations

Hewlett Packard

Managing the Global Analytics teams for AOL Inc. in India – Media Business Metrics and Analytics, Platform Analytics, Competition Analytics, Business Planning and Analytics, Advertising Analytics, and Market Research teams
Working with AOL Global Analytics teams to promote utilisation of analysts and supervisors in Bangalore, ensuring proper communication and satisfactorily achieve all SLAs
Process improvements through automation and better tools; identify opportunities and develop quality and efficiency improvement methodologies
Business Strategy and analytics – Help create and analyse web and mobile strategy for various AOL and Huffington Post properties. Sales strategy and planning, Revenue forecasting, Deal profitability, Sales pipeline management, Ad revenue reporting, Consumer and advertising research, Competitive Analysis, Collateral and RFP support, Leverage analytics tools to support metrics selection, reporting and data visualisation
Summarise learning and interpret results for senior leadership teams (CEO and CAO Org) with business insights and value added analysis of key business performance metrics of AOL
Also managed SEO and SEM; Marketing, Video and Channel Analytics teams at AOL

Dec 2006 - Sep 2010

Chief Manager (Analytics Head)

Times Internet Ltd

Provide a complete Business Intelligence solution - Web content research/ management, web analytics, usability and sentiment analytics
Planning and strategising to grow audience and improve monetization for TIL network
Identify optimal R&E positions on site and manage R&E campaigns and banners
Managing a team supporting various areas around research & business reporting
Custodian of all web data, data and analytics tools (Google Analytics, ComScore, Times Trends, Net Spider, Clicktale, Web Trends, Site Census from Nielson, Ooyala, etc), product and placement mappings, and analytics implementation and management

Jan 2004 - Dec 2006

Subject Matter Expert

American Express

Manage Customer Service Executives during Process, Soft Skills and On Job Training
Report MIS, TAT figures & Error analysis
Identify needed revisions to training materials in cooperation with Instructional Designers and method analysts
Driving employee engagement and satisfaction across Team and New Hires by developing & retaining talent, creating Brand awareness and a culture that is conducive to business development and growth/ Supporting key C-Sat initiatives like HEF etc

Jun 2002 - Jan 2004

Team Leader

Bharti Infotrac

Manage Airtel Prepaid Customer Service Executives
Handling Prepaid Helpline & Service Activation Teams for VAS & GPRS
Ensure that team meets SLAs, managing customer relationship, providing solutions to customer problems and queries, meet TATs
MIS and ACD reporting and assisting Operations Support Center, Operations, Training and Quality with reports & analysis
Head - Knowledge (dissemination of Brand and Marketing campaign information) and Escalation (service recovery) - Single point of contact for Client (Airtel)

Nov 2001 - Jun 2002

Customer Care Specialist

Daksh e-Services Ltd.

Inbound International call center for T-Mobile, Sprint PCS, USA
Post sale servicing and Activating Sprint PCS wireless phones(USA)/ Cross-selling Sprint Long Distance service and Up-selling Sprint PCS plans/ Customer's online Credit Verification, Payment Acceptance, Service Activation & ESN Programming of handsets/ Package & Weekend tariff activation as per customer agreement/ handling customer requests & complaints.
Helped in Automation of different MIS reports

May 2000 - Oct 2001

Area Sales Manager

Nanak Enterprises Vatika Milk

Supervising delivery of goods & Managing Retail Outlets in Mohali/Chandigarh

Skills

Digital Analytics (audience)

Omniture Site Catalyst and Discover, Google Analytics, Clicktale, Mouseflow, Chartbeat, ComScore, Visual Revenue (Outbrain)

PM Tools

MS Word, MS Excel, MS Powerpoint

Analytics user management, Process documentation and QC process management

Mobile App Analytics

SWRVE, TUNE-MAT, ApSalar, Cohortly, AppAnnie, Distimo, Flurry, Playstore analytics

BI and dashboarding

Tableau, Geckoboard

Research

Nielsen (@Plan and Site Census), eMarketer, Kantar, JUXT, Google Forms, Survey Monkey