Work experience

Work experience
Mar 2014 - Present

Product Manager, Retail & Brand Content

PlaceWise Media
Products - Deals, national retailer sales content for mall websites and API - Retailhub, proprietary CMS for clients and internal use - Black Friday and major brick and mortar shopping events - Develop and maintain documentation for internal process and products. Oversee & manage CSM, RetailHub. Create product road-map, wire-frames, user stories and work flows for merger of three back-end data systems into new client facing CMS. Coordinate priority of all bugs and feature request for RetailHub. Using JIRA and Confluence. - Hire, train and manage offshore data entry resources. - National Retailer contact for products, deals and events. Drive planning and implantation of major shopping events across website network coordinating with clients, creative team and development. - Experienced in Agile / Lean development process - Curate national retailer deals (sales & in-store events) across 300+ mall website network
Mar 2013 - Feb 2014

Content Management Coordinator

PlaceWise Media
- Work with Retailegence API to improve product search capabilities within Shoptopia. Researching and testing user experience to create best search experience - Lead Retail Restructure project by working with developers to build a data merging system to clean up internal data systems - Attend Stand Up and Sizing meetings to represent Content Operations Team - Work with business to find solutions for user case and help push implementation with developers - Manage location data used to connect deals to geographic locations in Shoptopia Site/App - Manage & push Facebook content to mall websites and Shoptopia Site/App - Test and report bugs for Shoptopia site/app - Verify and manage store manager's accounts, for store pages. - Write style, tech, beauty and lifestyle articles for Shoptopia and Mall sites
Jun 2012 - Present


Blue Mountain Belle
Created lifestyle blog, Blue Mountain Belle, focusing on music, style, technology and travel. Utilize Facebook, Twitter, Pinterest, Instagram and Tumblr to grow reader base. Work with BufferApp to plan, schedule and analyze social media accounts. Use Google Analytics to monitor blog stats and improve SEO strategy. Employ use of content calendar to organize daily posts, social media, and marketing campaigns. Work with affiliate programs such as rewardStyle to monetize the blog. Connect with local brands and startups to promote their business through blog post and giveaways.
Jul 2010 - Apr 2012

Brokerage Assistant

Jones Lang LaSalle
Government Investor Services -Proposal Production -Social Media -Brokerage Assistant Headed the Government Investor Services (GIS) proposal production. Streamlined process and oversaw quality control of physical and electronic proposal submissions for multi-million dollar government leases. Initiated and managed social media platforms to position GIS as the thought leader in Government Brokerage. Coordinated team’s presence on LinkedIn and Twitter as a means of marketing and to boost GIS’s SEO rankings. Assisted in the creation and revamping of print marketing pieces and team website by coordinating with both local and national marketing members.
May 2012 - Dec 2012

Brokerage Assistant

Jones Lang LaSalle
Denver Agency Leasing Team -Leasing Activity Managment -Marketing -Proposals -Exact Target -Event Planing Used InDesign, Photoshop and/or Illustrator to design print marketing including brochures, amenity maps and owner books. Created, managed and schedule ExactTarget (HTML) email blast for properties and events. Worked with brokers to restructure processes and improve communication with marketing department and accounting. Created forms and techniques to improve deal tracking system and accounting data entry. Responsibilities also included, coordinating and tracking statistics of e-mail blast, researching and creating touch pieces displaying market trends as well as booking and coordinate all travel, meeting locations, catering and transportation.


2006 - 2010

Bachelor of Arts Philosophy 

Southern Methodist University
Minor in Photography
1991 - 2006

The Lovett School
2009 - 2009

Business Certificate

Southern Methodist University
SMU Cox Business Institute Business Certificate Program for Non-Business Majors — mastered basics in accounting, finance, marketing, and operations as well as economics, entrepreneurship and business law




Project Management


Google Analytics




Social Media Marketing

Online Marketing


Content Management

Business Development

Microsoft Office

Real Estate


Marketing Strategy



Event Planning

Social Media






Data Analysis

Product Management