Director of Execution
- Assisted in conceptualizing a distinctive camp concept -"Pinnacle Basketball Camp"
- Brainstormed a comprehensive 12-day consumer/athlete/fans journey for the camp and oversaw the execution process by working with different parties (execution agency/media/local network/production team) to carry out authentic experiences in basketball training, cultural explorations, community events and media coverage
- Cultivated relationship with NBA athlete (Ray Allen), corporate sponsor (Lenovo - Thinkpad) and broadcast platform (LeTV Sports Network) that resulted in Ray Allen's 10-day trip to China while securing $200,000 sponsorship and exclusive online publicity
- Managed two official social media platforms of Pinnacle Basketball; increased the fan base from 0 to 2,200 on Pinnacle Basketball Weibo (Twitter China) account and 0 to 1,000 on Pinnacle Basketball Wechat (the most popular app in China) account through online contests/interactions and comprehensive communications that also resulted in the increase of fan base on Ray Allen's Weibo account (from 0 to 720,000)
- Have assisted in brainstorming the actionable plans of 2015 "Pinnacle Basketball Camp"
- Have helped in building up and promoting official website (http://pinnaclebasketball.com.cn/ )