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Work experience

Apr 2013Present

Creative Director, User Experience

Art Direction and User Experience consultant responsible for branding, identity and user experience for internet and mobile businesses. Planned and designed for new businesses across technology, enterprise, Ecommerce and Mobile verticals.

Aug 2011Mar 2013

CoFounder, Creative Director

CoFounder and design partner for a funded fashion Ecommerce business. Developed the brand language and user experience for the online business. Responsible for Branding, Brand Management, Business Development, Marketing and People.

Jul 2010Oct 2010

Director, Marketing Communication

July Systems

Marketing communications head responsible for planning and delivering marketing communication. Delivered operational framework and developed strategic partnerships and talent for the practice.

Jul 2008Jun 2010

Creative Director, User Experience

Branding and User Experience consultant responsible for Branding, User Experience and Market Research. Planned and designed for new businesses across technology, manufacturing, real estate, Ecommerce and mobile verticals.

Jan 2007Jun 2008

Interaction Design Lead

Symphony Teleca

Interaction design lead responsible for the user experience of Business Intelligence, BI software. Redesigned the software and successfully integrated multiple application silos into one solution. This was critical to one of the largest BI acquisitions by Oracle in the year 2007.

Jun 2006Dec 2006

Senior Designer


Senior designer responsible for Branding and Identity Design for established and new businesses in the verticals of Bioinformatics, Art & Culture, Education and Technology. Successfully designed and deployed branding and brand management for large institutions and companies.

Jun 2004May 2006

Designer, Freelance

Graphic Designer responsible for Branding, Market Research and User Experience. Designed for new businesses across technology, manufacturing and real estate verticals.

Aug 2000May 2004

Senior Interaction Designer

Amber Road

Interaction designer responsible for user experience of browser based solutions. In charge of product interaction design.


Aug 2014Aug 2014

Stepping Into Leadership (Executive Education)

Indian School of Business
Jul 1994Jun 1999

Bachelors In Fine Art

Chitra Kala Parishath


Marketing Communication
UX / UI / IxD