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Chandan Preet Kaur

High performance result oriented Training professional & consultant 


High performance result oriented Training Professional, with over twelve years of rich experience in providing leadership & management in teaching/ training , learning/ development  & consultant field .

Accomplished Marketing  & Management lecturer /tutor

Skillful professionally qualified  digital marketing practitioner & Trainer

Eight years of rich industry experience in U.K. & India in Marketing Research, Retailing,Consultancy, Brand Management, Marketing Communication, Digital Marketing  & Sales/Market development.


  • Accomplished Trainer & lecturer  with over 18 years of experience in teaching Marketing,Retailing & Management discipline in Bahrain
  • Instructional design & delivery for professional & vocational qualifications including CIM,CAM, CIPR, ISMM,CMI, ILM,LCCI, City & Guilds Retail qualifications & Edexcel
  • CIM. ISMM & CAM Professional  Marketing Qualifications training specialist
  • Project management: Planning & Implementation of large scale training and employment  projects specifically in Retail,Purchasing & Supply, Warehousing & Marketing
  • Content development & delivery for marketing & sales training courses & programmes
  • Accomplished Digital Marketing training & consultant for a range of organisations & persons handling their social media platforms for higher engagement  & ROI.
  • Highly creative experiential learning trainer in a range of soft skill areas such as
    • Supervisory skills
    • Leadership skills
    • Time Management
    • Emotional Intelligence
    • Sales & Marketing
    • Management Development 
    • Customer Service
    • Creative problem solving
    • Retail : Selling, Security,Team work,Health & Safety, supervisory skills etc


Work experience

July 2015Present 

Trainer & consultant

BIBF( Bahrain) & CSL academy (Oman)

Astronomical role in developing /enhancing content, scheme of work & lesson plans according to CIM syllabus & learning outcomes for level 4 & 6 for BIBF & CSL Academy
Developing learning material , lesson plan & assessments for the marketing unit of the Bangor University's undergraduate academic programme at BIBF
Delivering CIM level 4 & 6 units , Bangor University's marketing unit, & CMI level 5 units at BIBF
Supporting/mentoring students for assignment completion & submission for CIM & CMI professional qualifications at BIBF
Content development & delivery for marketing & sales module for Mini MBA programme at Impact raining Institute, Bahrain
Leadership & team building courses with many other institutes including BIHR

Sep 2012Jul 2015

Programme Leader & Senior Lecturer


Effectively managed and monitored large scale government sponsored " Employment & Training  for Marketing Professionals" project

Lead tutor for Level 4 & 6 CIM Marketing Professional qualifications

Lead trainer for customised training courses  & public offerings in the marketing, sales, management/business  & customer service field 

Streamlining policies, procedures and documentation to meet the awarding body and BIBF requirements

Leading & managing a team of tutors to deliver results & competency enhancement, analyzing  the effectiveness of tutor Development Program, analysisng  and actioning the  feedback from the trainers periodically from the delivery and post-delivery stand point

Monitoring & measuring training deliverable & liaison with all stakeholders to enhance satisfaction & relationships Single point of contact for Awarding body, clients, stakeholders for seamless delivery of above professional programmes.

Developing & enhancing content, scheme of work & lesson plans according to professional qualification syllabus & learning outcomes

May 2004Sep 2012

Training Manager

BIRD WLL( A leading corporate & retail training provider, set up by Bahrain Duty Free& Aer Rainta Middle east in Bahrain , operational from 2001-2015)

 Leveraged skills in managing large scale training projects for Tamkeen, BDO Consulting and other corporations in Retail, Purchasing & Supply & Warehousing Management 

Played a major role in designing proposals  in Retail, Purchasing & Supply & Warehousing Management and implementation plans for large scale training projects to be managed by BIRD

Expert in translating employee development behaviors into high-impact learning designs, curriculum, tools, and workshops to create an ineffective knowledge transfer for a range of stakeholders & sponsoring organizations

Proactive in assessing learning and development needs in the sphere of Retail, Management & other soft skills and effectively aligning programs/interventions with business objectives

Leading a team of full time as well as part time trainers to ensure effective implementation of the learning intervention and enhance their competency & training skills

Developed effective policies, procedures and documentation to meet the needs of regulatory bodies & accredited partners such as LCCI, CIM, ILM, City & Guilds Retail Qualifications, CIPS & Edexcel and generic training

Actively involved in class room, on the job Training &  coaching of learners and other stakeholders  to motivate, learn and apply skills at work to improve performance In retail & other sectors

Retail Training experience 

Key expertise & skill in designing & developing a range of retail soft skill training such as 

  • Retail Customer Service
  • Retail Selling Skills
  • Retail Supervisory skills
  • Coaching 
  • Motivation & Feedback
  • Retail Security 
  • Improving productivity
  • Working with others
  • Retail Team working & building
  • Retail communication skills

Key expertise in designing students & trainer material & resources for City & Guilds retail qualifications( Certificate, Diploma & Advanced Diploma ) 

Developed a standardized assessment methodology for practical competences across all City & Guild retail qualifications levels which included a range of assessments such as : 

  • MCQs(Multiple Choice questions)
  • Review questions
  • Witness testimony templates/formats
  • On the job observation templates/formats 
  • Projects/ Mock ups/Displays
  • Samples
  • Activities
  • Role Plays

Developed an objective standardized internal verification methodology for all retail qualifications  as per City & Guilds requirements 

Clients handled

Clients ranged from leading retail groups to individual retail firms or organization such as :

  • Al Hawaj group
  • Bahrain Duty free
  • BMMI group
  • Y K Al Moayyed  & sons
  • Ali Reza Group
  • Oman Duty Free 
  • Kanoo Group 
  • Apparel group
  • Al Jazira Group
  • Al Meer Trading 
  • Kanoo Liwa trading 
  • Bahrain Family Leisure group 
  • Bahrain Airport Services(BAS)
  • Batelco

Key Details:

  • Total number of retail training hours: 1600 hours approx over a span of 8 years
  • Total number of Retail curriculum development hours : 2000 hours approx over a span of 8 years
  • Total number of verification hours : 500 hours over a span of 8 years

Sep 1996May 2004


Various Institutes

Various institutes/training organizations - India, Bahrain 

Successfully designed & delivered range of short & long term courses in Marketing / Sales &  other Management development areas.

Developed instructional guidelines, lesson plans, standards as well as assessment procedures for the various accredited qualifications

Institutes taught/trained

  • Gulf Academy, Bahrain
  • Gulf College of Hospitality & Tourism, Bahrain.
  • Gulf Training Solutions, Bahrain
  • Management Consultancy Group, Bahrain.
  • Many leading training & educational organizations in India
December 1992 May 1994

Retail Sales

Sainsbury plc, Wembley , UK

Worked as a Retail Assistant & Cashier  for Sainsbury's Wembley branch

November 1990April 1992

Marketing Research Consultant

Business Horizons Pvt Ltd

Involved in marketing research & consultancy, with an all India based Marketing Research & Consultancy organization handling following research projects Project / Marketing profiles, Demand Estimate studies, Launch studies, User & Attitude surveys & Satisfaction Studies

December 1988July 1990

Marketing Executive


 Generating & maintaining business by direct selling to assigned government organizations & ministries. Key account management by developing relationships, customer satisfaction & retention Implementing customer centric strategies to develop the business

Nov 1987Dec 1988

Management Trainee

Avanti Kopp Electrical Ltd-New Delhi

 Involved in all aspects of marketing for a range of aesthetic switches/accessories, manufactured in India in collaboration with the Italian' Kopp' Company. Responsible for Product launching, promotional planning & implementation, direct marketing, organizing exhibitions & maintaining the dealership network.



CAM Diploma in Digital Marketing

Chartered Institute of Marketing 



Diploma in Marketing

Chartered Institute of Marketing 




National Productivity Council




Hindu College Delhi University