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A passionate technologist with around 17 yrs of experience conceptualising, architecting and building rich B2C and B2B products with global appeal. I enjoy creating smart, intelligent consumer products which simplify daily problems and help them grow into businesses. I also love building agile, efficient technology teams and to help them achieve their full potential. I have gained entrepreneurial experience having started several times with one successful exit to Snapdeal in 2015

Work History

July 2020now

Engineering Manager (Flights)


After leaving Magicpin amidst covid-19, I was planning a startup in the Food Tech delivery space.  However that plan could not work out and I joined Expedia Flights team.  Flights is around half a billion dollar business for Expedia which is revamping the shopping path at the moment. In the last year I have delivered:

1. Work with various engineering teams to improve performance for our flights shopping path. We achieved 60% reduction in front end latency overheads within a span of 3-4 months and then went on to significantly reduce overall latencies with cross geo teams

2. Migrated ~15 Point of Sales at Expedia to PWA and to improve the platform performance and currently built and leading a 20 member engineering team. 

Sep 2019Apr 2020

Sr Director - Mobile Apps


I joined the org when apps team was going through a lean phase. Retention and team motivation were a problem and as a result deliveries and product hygiene/UX were suffering. I achieved a turn around by

1. Scaled the team from 6 to  12 high quality engineers in a span of 4 months.

2. Brought discipline and strong work culture to the team

3. Worked with design team and product stakeholders to continuously improve product UX which led to significant improvement in various product metrics.

4. Conceptualized and Launched the unique UPI cashback product with a super smooth payment flow

July 2018Aug 2019

Engineering Manager (UGC)

Expedia Group

At Expedia, I helped build a unified platform for user generated content to aid collection, curation and playback. With a 15 member team, we achieved:

1. Major initiatives to onboard & Homeaway on Expedia reviews platform are underway. Expected to create significant platform leverage and synergies across brands

2. Dynamic collection platform, a customisable personalized platform to collect feedback from travellers. We brought down the time taken to launch a collection test from months to a few weeks. 

3. Launched MVP for Answer traveller questions product, help travellers get answer to their questions prior to booking a property. 

4. Maintaining, scaling and optimizing our APIs which handle as much load as 7k TPS with performance expectations of 99.9% response times < 100msec

Mar 2017June 2018

Head of Engineering (VP)

WYDR - B2B Wholesale ecommerce

I joined WYDR at a stage where the business was ahead of its technology. The infra was unstable and latencies were high. In 3 months I helped WYDR sort out their technology stack.By moving to cloud and optimizing code & SQL queries, we got a performance improvement of 10X. Some other initiatives which helped were splitting the monolith into microservices based architecture. I also launched the Personalization initiative in the company and helped moved conversion up by 40% in repeat users. 

Oct 2015Mar 2017

Sr Director (Technology)

Jasper Infotech Pvt Ltd (Snapdeal)

My startup Phone Warrior got acquired by Snapdeal in Oct 2015. Snapdeal was an interesting journey to see an organisation at that scale move tremendously fast. I have helped create Personalization engine & A/B testing framework called CEE within Snapdeal. After delivering CEE v1, I moved on to User Growth Engineering. I helped personalize and streamline all outbound communication, ran the Refer n Earn program, ran social shopping experiments like "Save with Friends". 

Aug 2011Oct 2015

Founder & CEO

Phone Warrior Inc.

I bootstrapped Phone Warrior's high tech products from ground zero in two years. I built first app on Blackberry on Android with the help of interns and freshers, achieving daily traction of 1k installs per day with a total spend of less than $5k.  I also wrote the initial ML  algorithms,  architected the backend and pioneered several innovations including the concept of phone graph in the company.

We raised seed from Lightspeed Venture Partners in Dec 2013 and reached a scale of ~5 million installs prior to exiting to Snapdeal.

We did some interesting and exciting work of mining the massive mobile social graph with 500 million nodes and multi billion edges to generate insights around - favoured service providers, influential and affluent users

Aug 2005Aug 2011

Lead Software Engineer

Impetus Infotech Pvt Ltd

I built and architected several services, notably Wireless Message Routing Service (WMRS) which was directly in the path of SMS and MMS delivery in US with customers like Verizon, Alltel, Google Voice. This service handled a 100  million queries every day with sub 10 mSec latency and 99.999% uptime.

I also developed other innovative products like Text Everywhere which allowed mobile users to send and receive SMS/MMS on internet capable devices like tablet, laptops etc.

Jul 2003Aug 2005

Software Engineer

Infosys Technologies

At Infosys, I got the opportunity to work for an american banking giant , Bank of America. I worked for them offshore for a year and then lead projects successfully at onsite locations in Atlanta and California. I got exposure to thick banking applications, java & c++ middleware, web technologies and even mainframes. I enjoyed my time there  since I always got the most challenging assignments and was awarded for excellent performance.