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Techpreneur with more than 14 yrs of experience conceptualizing, architecting and building rich consumer and B2B products with global appeal on top of massively scalable platforms leveraging leading edge technologies.
I enjoy creating smart and intelligent consumer products which simplify daily problems and help them grow into businesses.

I love building agile, efficient technology teams and help them achieve their full potential. I have built and managed team sizes of up to 17 members.

Work History

Mar 2017present

Head of Engineering (VP)

WYDR - B2B Wholesale ecommerce

I joined WYDR at a stage where the business was ahead of its technology. The infra was somewhat unstable and latencies were high. In 3 months I helped WYDR sort out the technology stack.

By moving to cloud and optimizing code & SQL queries, we got a performance improvement of 10X. Some other initiatives which helped were splitting the monolith into microservices based architecture. I also launched the Personalization initiative in the company and helped moved conversion 40% in repeat users.

I tried to maintain a delicate balance while rebuilding the team DNA and hired exceptionally smart young engineers who delivered phenomenally well, while easing out some of the not so great performers.

Oct 2015Mar 2017

Sr Director (Technology)

Jasper Infotech Pvt Ltd (Snapdeal)

Phone Warrior got acquired by Snapdeal in Oct 2015, right at the time of joining I have helped create the Personalization engine & A/B testing framework called CEE within Snapdeal. After delivering CEE v1, I moved on to User Growth Engineering. I helped personalize and streamline all outbound communication, ran the Refer n Earn program, ran social shopping experiments like "Save with Friends". 

Aug 2013Oct 2015

Founder & CEO

Phone Warrior Inc.

I bootstrapped Phone Warrior's high tech products from ground zero in two years. I built first app on Blackberry on Android with the help of interns and freshers, achieving daily traction of 1k installs per day with a total spend of less than $5k.  I also wrote the initial ML  algorithms,  architected the backend and pioneered several innovations including the concept of phone graph in the company.

We generated good interest in the venture community and successfully closed a round of seed funding with Lightspeed Venture Partners in Dec 2013. 

After funding, I conceptualized product, technology architecture, growth hacked, coded, built and mentored core team and also established initial eco system relationships for Phone Warrior. I mentored the team on ASO/SEO and growth hacking to achieve scale of 10k installs a day with peaks of 20k installs a day.

I also handled admin and finance for the company over two years enriching me with confidence to handle any kind of challenge. 

Aug 2011Aug 2013

Founder & Sole Proprietor

Visinor Technologies

Visinor Technologies, was a test bed to try out my startup ideas after quitting my job at Impetus in Aug 2011. I played around with myriads of ideas and technology in the internet and mobile domain, before zeroing down on Phone Warrior as the most promising candidate in early 2013. 

Aug 2005Aug 2011

Lead Software Engineer

Impetus Infotech Pvt Ltd

Impetus was a young product engineering outsourcing outfit when I joined. I was driven by the opportunity to learn product engineering and get a flavour of working in a young company. It was a deeply enriching experience, as I got to work with Neustar Inc., a leading telecom service provider in US and  pioneer of mobile number portability.

I built and architected several services, notably Wireless Message Routing Service (WMRS) which was directly in the path of SMS and MMS delivery in US with customers like Verizon, Alltel, Google Voice. This service handled a 100  million queries every day with sub 10 mSec latency and 99.999% uptime.

I also developed other innovative products like Text Everywhere which allowed mobile users to send and receive SMS/MMS on internet capable devices like tablet, laptops etc.

Aug 2007Aug 2009

Co Founder

While I was at Impetus, I co founded along with couple of IIM-A alumni. We were moonlighting and attempting to build the "digg" (a social democratic media and content discovery platform) of India in 2007. I helped conceptualize the product and developed the website on LAMP stack single handedly. I went on to contribute to the product and business side as well. We were ranked amongst top 500 websites on India with a million of hits every day. We built this traffic organically and this was a tremendous learning experience. We shutdown Rambhai in 2010.

Jul 2003Aug 2005

Software Engineer

Infosys Technologies

At Infosys, I go an opportunity to work for an american banking giant , Bank of America. I worked for them offshore for a year and then lead projects successfully at onsite locations in Atlanta and California. I got exposure to thick banking applications, java & c++ middleware, web technologies and even mainframes. I enjoyed my time there  since I always got the most challenging assignments and was awarded for excellent performance


Apr 2000Mar 2003

Master in Computer Applications

VJTI, Mumbai

Qualified NCST competitive exam with an AIR of 13 to join VJTI, the most prestigious colleges in Mumbai. Successfully completed degree with first division and aggregate of 67%, to join Infosys Technologies, the first campus recruiter at VJTI in 2003.

Apr 1997Mar 2000

BSc (H) Comp Sc.

Hansraj College, Delhi University

Top 100 ranker in Delhi University's most prestigious course for Comp Sc. I chose it above Civil Engineering from Delhi College of Engineering to follow my passion. I graduated with distinction and aggregate of 76%.

Apr 1999Mar 2000


DAVPS, Dayanand Vihar, Delhi affiliated to CBSE

Secured 84% in Science stream with a PCM of 90%

Apr 1997Mar 1998

AISSCE - Class X

DAVPS, Dayanand Vihar, Delhi affiliated to CBSE

Secured 86%