Chance Hanford

  • West Jordan Utah
Chance Hanford

Graphic Designer

Work History

Work History
Jan 1999 - Jan 2015

Freelance Graphic Designer

Chance Hanford Graphic Design

Providing creative excellence in branding, Direct Marketing illustration, interactive presence, print advertising, product packaging, and web development.

Jan 2011 - Jan 2014

Designer (Contractor)

Arena Communications

Designed direct mail pieces for candidates that ran in individual elections all across the USA.

Engaged voters with copy and visuals that were consistent with each political action groups view or election campaign messaging.

Jan 2004 - Jan 2008

Designer

Helix Education

Designed various products consistent with individual brands to generate direct response leads, grow the database, and increase sales all while operating within strict budget guidelines.

Capitalized on or helped to create and improve clients' unique selling points in direct response mail and/or print media through control advertising, data results and testing new creative.

Collaborated with multiple marketing teams to ensure consistent branding, messaging and quality assurance across all target media.

Contributed in brainstorms to develop, enhance and execute new creative concepts.

2004 - 2006

Production Artist

Datamark

Created artwork for in-house or outside agencies, ran press-checks, reduced production order errors, archived files, and provided response rates in a matrix type content.

Increased response results that helped clients ROI (Return on Investment) through research and controlled testing within creative and account department.

Presented mock ups and handled revisions for internal and external client review.

Composed mail merged products using variable data fields and tables.

Education

Education

Associate of Science, Graphic Design

Salt Lake Community College

Completed the Visual Art & Design program which included training in the history of typography, conceptual development, color theory, design/layout in PageMaker and QuarkXpress applications, life drawing, and execution of printed and digital materials such as ads, brochures, logos, annual reports, catalogs, signage, silk-screens, offset printing, and portfolio building.

Practiced and learned hand coded HTML before advanced web design courses were offered.

Certifications

Certifications

Web Design

University of Utah
Learned current web standard languages including CSS and XHTML.Constructed a unique, user-friendly personal homepage using Adobe Dreamweaver, Illustrator, and Photoshop.Developed a database-driven web application utilizing Dreamweaver's PHP features.

Skills

Skills

LAYOUT

DIRECT RESPONSE

ILLUSTRATOR

ADOBE PHOTOSHOP

DIRECT MARKETING