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Summary

A product management professional with experience in building online products (B2C/ B2B) having worked in the digital marketing, big data and data analytics domains previously. 

Strengths: Good team player, person who can wear multiple hats, can pull valuable insights out of data

Work Experience

Product Manager, MakeMytrip.com, Jan 2016 - Present

Product contributions
  • Launched and scaled PWA for makemytri.com, a new mobile web experience built using google's progressive web app technology
  • Launched rightstay.com, makemytrip's alternate accommodation website
Achievements
  • 3X conversion jump in the first quarter post the launch of PWA (Google showcase, Think with google)
  • Scaled up the flights and hotels business by 80% within first two quarters post launching the PWA
  • Launched the fully functional rightstay.com website in a couple of sprints within a span of 4 weeks
Roles & responsibilities                      
  • Responsible for flights and hotels business through the mobile website of makemytrip
  • Managing the scrums, Sprint and release planning while working with 10 engineers (dev+QA) on the mobile website
  • Working with various internal (SEM, SEO, marketing, business, design, technology) and external teams (Google, UC browser etc) to align on the short term and long term goals of the product

Associate Product Manager, Vizury Interactive, Jul 2014 -Dec 2015 

Product contributions
  • Launched the Engage enterprise product which was aimed at providing data insights and marketing capabilities for large organisations 
  • Enabled Dynamic lead scoring for ICICI Pru Life which would give a quality score for the leads submitted on their website
  • Added omni-channel marketing capabilities on Engage by productising display, onsite notifications, SMS, Push notification channels
Achievements
  • On-boarded the first paid client ICICI Pru Life for Engage enterprise which became the selling point to on-board many other customers later
  • Upto 60% cost reduction for ICICI Pru Life through lead quality scores provided by the Dynamic lead scoring product
Roles & responsibilities    
  • Managing the product roadmap for omni-channel marketing capabilities using Engage
  • Getting constructive feedback from clients, sales teams to enhance the product further

Associate Operations, Vizury InteractiveApr 2013 -Jun 2015 

Contributions
  • Achieved ROI targets for display and social media marketing campaigns for clients across ecommerce, banking, travel domains
Achievements
  • Managed multiple clients with an overall portfolio of over $200,000 a month
  • Awarded the top rating (3.8/4) and promotion in the 2014-15 appraisal
Roles & responsibilities
  • Responsible for P&L of marketing campaigns using various optimisation methods like A/B testing, customer segmentation etc

Senior Analyst, WNS Global ServicesJul 2011 -Mar 2013

Worked for a reputed client in the Retail and CPG domain and a Horticulture manufacturing client simultaneously

Extracted actionable insights through in-depth analysis of various data forms with help of various statistical techniques like Regression Modelling, Factor analysis, Impact analysis, Significance testing. Gained expertise in SAS, SPSS and excel

Developer, Prodapt SolutionsOct 2009 -Jun 2011

Provided valuable support and maintained client applications. Made enhancements for better performance of the applications. Acted as a work flow lead and handled projects individually through complete life cycle from design, development, testing and implementation. Gained working experience in SQL, PL/SQL and basic programming

 

Education

  • B.Tech Aerospace Engineering (Minor: Business management) from Indian Institute of Technology, Chennai, 2005-2009
  • Maths, Physics & Chemistry from Gowtham Junior College, Vijayawada, 2003-2005

Academic achievements & Awards

  • All India 1062 rank among over 1,80,000 candidates in IIT-JEE, 2005
  • State 106 rank (out of 4,00,000 candidates) in EAMCET 2005, state level entrance examination, AP
  • A1 grade merit certificate in Mathematics by CBSE board for being in the top 0.01% in AISSE 1995 in Mathematics
  • Scored 99.50% (out of ~1,80,000 candidates) percentile in CAT 2010

Skills

Product launch: 8/10 Web analytics (GA, omniture): 9/10 Product roadmap: 9/10 Digital marketing: 7/10
E-commerce: 8/10 Scrum/ Agile project management: 9/10 SQL/ Hive querying: 8/10 Communication: 9/10