Associate Product Manager (Digital marketing)
Jul 2014 - Present
Part of the team that works on new initiatives to build exciting products in the digital marketing space.
Responsibilities include defining the road map of the component/ product and strategize the features to make sure performance is delivered to the customers.
Working on enabling omni-channel marketing capabilities through programmatic buying, social media marketing, email, SMS and notifications. Defining a personalised one-to-one marketing strategy to increase the effectiveness of digital marketing by reaching the right customer at the right time in the right channel with the right communication.
Apr 2013 - Jun 2014
Gained expertise in handling Display/ Facebook WCA, RHS and Newsfeed channel campaigns for clients across geographies by actively managing campaigns across ecommerce, travel, classifieds verticals
Experimented with techniques like A/B testing, programmatic buying to deliver more reach and performance to the clients
Achieved ROI targets for the clients by efficiently optimizing the Inventory mix, segmenting the customers based on their historic behavior, competitor analysis and regularly refreshing the creatives, while achieving the internal revenue targets set for the campaigns
End to end management and ownership of the P&L for the marketing campaigns working cross functionally with Sales, Account Management, Media and Tech teams to deliver performance to the client
Actively managed campaigns which generated 150,000 USD revenue per month achieving the margin targets
Used tools like Hive & OLAP reporting for advanced analysis
Jul 2011 - Mar 2013
WNS Global Services Pvt. Ltd.
Worked for a reputed client in the Retail and CPG domain and a Horticulture manufacturing client simultaneously
Extracted actionable insights through in-depth analysis of various data forms with help of various statistical techniques like Regression Modeling, Factor analysis, Impact analysis, Significance testing. Gained expertise in SAS, SPSS and excel
Oct 2009 - Jun 2011
Prodapt Solutions Pvt. Ltd.
Provided valuable support and maintained client applications. Made enhancements for better performance of the applications. Acted as a work flow lead and handled projects individually through complete life cycle from design, development, testing and implementation. Gained working experience in SQL, PL/SQL and basic programming
May 2008 - Jun 2008
Worked on the project “NDT(Non Destructive Technique) in Aircrafts”. Tested different parts of an aircraft using different techniques of NDT such as Visual/Optical testing, Penetrant testing, Magnetic Particle testing, Ultrasonic testing, Eddy Current testing.