Summary

A professional in the internet advertising domain having experience in building digital marketing products, handling display campaigns/ PPC campaigns/ social media campaigns/ programmatic buying and optimizing several marketing campaigns to achieve the goals.

6 years of experience in digital marketing and analytics. IIT-Madras 2009 pass out (Major: Aerospace & Minor: Business management)

Work History

Work History

Associate Product Manager (Digital marketing)

Jul 2014 - Present
Vizury Interactive Solutions Pvt Ltd

Part of the team that works on new initiatives to build exciting products in the digital marketing space.

Responsibilities include defining the road map of the component/ product and strategize the features to make sure performance is delivered to the customers.

Working on enabling omni-channel marketing capabilities through programmatic buying, social media marketing, email, SMS and notifications. Defining a personalised one-to-one marketing strategy to increase the effectiveness of digital marketing by reaching the right customer at the right time in the right channel with the right communication.

Associate Operations

Apr 2013 - Jun 2014
Vizury Interactive Solutions Pvt Ltd

Gained expertise in handling Display/ Facebook WCA, RHS and Newsfeed channel campaigns for clients across geographies by actively managing campaigns across ecommerce, travel, classifieds verticals

Experimented with techniques like A/B testing, programmatic buying to deliver more reach and performance to the clients

Achieved ROI targets for the clients by efficiently optimizing the Inventory mix, segmenting the customers based on their historic behavior, competitor analysis and regularly refreshing the creatives, while achieving the internal revenue targets set for the campaigns

End to end management and ownership of the P&L for the marketing campaigns working cross functionally with Sales, Account Management, Media and Tech teams to deliver performance to the client

Actively managed campaigns which generated 150,000 USD revenue per month achieving the margin targets

Used tools like Hive & OLAP reporting for advanced analysis

Senior Analyst

Jul 2011 - Mar 2013
WNS Global Services Pvt. Ltd.

Worked for a reputed client in the Retail and CPG domain and a Horticulture manufacturing client simultaneously

Extracted actionable insights through in-depth analysis of various data forms with help of various statistical techniques like Regression Modeling, Factor analysis, Impact analysis, Significance testing. Gained expertise in SAS, SPSS and excel

Developer

Oct 2009 - Jun 2011
Prodapt Solutions Pvt. Ltd.

Provided valuable support and maintained client applications. Made enhancements for better performance of the applications. Acted as a work flow lead and handled projects individually through complete life cycle from design, development, testing and implementation. Gained working experience in SQL, PL/SQL and basic programming

Intern

May 2008 - Jun 2008
Air India

Worked on the project “NDT(Non Destructive Technique) in Aircrafts”. Tested different parts of an aircraft using different techniques of NDT such as Visual/Optical testing, Penetrant testing, Magnetic Particle testing, Ultrasonic testing, Eddy Current testing.

Education

Education

Bachelor of Technology

Aug 2005 - May 2009
IIT Madras

Aerospace engineering (Major) and Business management (Minor) graduate.

Actively participated in activities like Contraptions, Mechanica, technical and cultural fests.

Maths, Physics, Chemistry

Jul 2003 - Jun 2005
Gowtham Junior College 

Academic achievements & Awards

  • All India 1062 rank among over 1,80,000 candidates in IIT-JEE, 2005
  • State 106 rank (out of 4,00,000 candidates) in EAMCET 2005, state level entrance examination, AP
  • A1 grade merit certificate in Mathematics by CBSE board for being in the top 0.01% in AISSE 1995 in Mathematics