Download PDF

Summary

A product management professional, with 7.5 years of experience in building mobile websites and apps, digital marketing products, web analytics, retail & CPG analytics and driving insights out of data.

Currently building online products in the travel/ commerce B2C space that leverage technology along with engineering to provide ideal user experience. Worked on product conceptualisation, customer discovery, product market fit, launch strategy, product design, marketing, analytics and shipping of the products (e.g. rightstay.com, makemytrip.com mobile website)

Worked on multiple digital products like marketing cloud and analytics (DMP) in the past in the B2B2C space which were used by major e-commerce/ finance/ travel marketers across the globe

Graduated from one of the top institutes in India IIT-Madras in the year 2009 (Major: Aerospace & Minor: Business management)

Work History

Jan 2016Present

Product Manager

MakeMyTrip

Managing the mobile website for makemytrip.com which is built on the latest google technology PWA (progressive web app) which leverages many features of the mobile app like fast user experience due to caching using service workers, web notifications, installable webapps while taking the advantages of web world through cheaper acquisition channels like SEO/ SEM.

Working closely with the marketing teams to make the most of the traffic acquired through all channels like SEO, SEMDisplay etc while constantly working on improving the direct traffic conversion rates, retention. Responsible for the bottomline generated through various business lines (flights/ hotels etc.). I manage the daily scrums, sprint planning, release planning and roadmap for the mobile website of makemytrip.

Also built products that can deliver smart content to the users on the website. Content that can be crisp, useful and actionable for the users. Trying to leverage machine learning techniques in conjunction with engineering and manual curation to achieve the desired outcome.

Also managed the alternate accommodation product for MakeMyTrip rightstay.com. Was responsible for the initial product strategy, design, user flow, product market fit, launch strategy, product roadmap, analytics and experimentation for the website

Actively worked with the business, marketing and technology teams to align everyone on the short term and long term direction for the product. 

Jul 2014Dec 2015

Associate Product Manager

Vizury Interactive Solutions Pvt Ltd

Part of the team that worked on new initiatives to build exciting products in the digital marketing space.

Launched the enterprise product Engage and successfully on-boarded a top financial institution in India who had become the first paid customer for our product. Was solely responsible for enabling multi-channel marketing on this product (Display, social, on-site notifications). Managed the sprints, roadmap, clients for the product.

Responsibilities include defining the roadmap of the product with features gathered through brainstorming exercises/ customer feedback/ market research/ sales inputs, use task prioritisation techniques like effort-impact analysis, customer delight and other metric movers. Build a go-to-market product or MVP and launch the pilot. Enhance the product based on the customer feedback.

Work simultaneously with Marketing to prepare the case studies/ success stories, timely product feature updates/ demo to sales, requirement discussion with tech team.

Some of the tools used were Aha, Hive, Balsamic, Invision, Jira

Apr 2013Jun 2014

Associate Operations

Vizury Interactive Solutions Pvt Ltd

Responsible for P&L of marketing campaigns of clients from ecommerce, travel, classifieds etc on display, facebook WCA, RHS and Newsfeed inventory.

Continuously experimented with techniques like A/B testing, programmatic buying to deliver more reach and performance to the clients and also contribute to internal product enhancements.

Achieved ROI targets for the clients by efficiently optimizing the Inventory mix, segmenting the customers based on their historic behavior, competitor analysis and regularly refreshing the creatives, while achieving the internal revenue targets set for the campaigns

End to end management and ownership of the marketing campaigns working cross functionally with Sales, Account Management, Media and Tech teams to deliver performance to the client

Actively managed campaigns which generated 150,000 USD revenue per month achieving the margin targets

Used tools like Hive & OLAP reporting for advanced analysis

Jul 2011Mar 2013

Senior Analyst

WNS Global Services Pvt. Ltd.

Worked for a reputed client in the Retail and CPG domain and a Horticulture manufacturing client simultaneously

Extracted actionable insights through in-depth analysis of various data forms with help of various statistical techniques like Regression Modeling, Factor analysis, Impact analysis, Significance testing. Gained expertise in SAS, SPSS and excel

Oct 2009Jun 2011

Developer

Prodapt Solutions Pvt. Ltd.

Provided valuable support and maintained client applications. Made enhancements for better performance of the applications. Acted as a work flow lead and handled projects individually through complete life cycle from design, development, testing and implementation. Gained working experience in SQL, PL/SQL and basic programming

May 2008Jun 2008

Intern

Air India

Worked on the project “NDT(Non Destructive Technique) in Aircrafts”. Tested different parts of an aircraft using different techniques of NDT such as Visual/Optical testing, Penetrant testing, Magnetic Particle testing, Ultrasonic testing, Eddy Current testing.

Academic achievements & Awards

  • All India 1062 rank among over 1,80,000 candidates in IIT-JEE, 2005
  • State 106 rank (out of 4,00,000 candidates) in EAMCET 2005, state level entrance examination, AP
  • A1 grade merit certificate in Mathematics by CBSE board for being in the top 0.01% in AISSE 1995 in Mathematics