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Skills

client-agency relationship
Corporate Events and Exhibitions
Social Media Marketing
Campaign Development and Execution
Project Management
Digital Marketing
Integrated Marketing
Marketing Communication

Interest

In my free time you can find me volunteering, reading, traveling, trekking, running marathons and fingers crossed climbing Everest...

References

Michael Jackson

I have worked with Chad when I was the Chief Marketing Officer at Union Properties. Chad has always proved to be an extremely hardworking, efficient and loyal employee. His overall approach to work is very positive and will leave no task without solution, he always gets things done. His work ethics are commendable, and although he is capable of working alone and without supervision as a leader, he is also a true team player when it comes to the company. A part from his in depth understand of all facets of marketing, both conceptually and practically, he has the distinct advantage of genuinely understanding finance, which is an obvious advantage in his marketing application. Chad is a very human person, someone who knows who he is and stands true to his principals. He treats everyone with great respect and always brings out the best in the people who work under him. On top of this he is really a great guy and someone that it is easy to like. In my time in Union Properties he was definitely my right-hand man and someone who I could count on always.

Objective

As a seasoned marketer, I am uniquely gifted at developing marketing communications plans that fuel growth and build brand awareness. I connect strategies to execution, innovate, experiment, learn and adapt tactics and strategies to better solve client problems. I work relentlessly on developing and executing plans that help establish credibility and brand awareness in a manner that optimizes the organization's market share and promote growth. 

Case Studies

Awards

Superbrands Award, 2009

Won the “Superbrands’’ award in 2009 for being one of the most powerful brands in UAE.

MRM Business Award, 2008

Won the prestigious MRM Business Award in 2008. The award follows stringent assessment criteria focusing on the factors that lead to outstanding business performance in areas of Marketing, Business and Finance Management. The model incorporates local requirements and a number of criteria with international standards. 

Work experience

Sep 2012Present

Volunteer

The American Marketing Association - Toronto, Canada
The AMA Toronto Chapter is part of the world’s largest professional association of marketers, offering a broad range of resources and learning at both the local and international level.  
Jul 2012Present

Marketing Communications Consultant

Caspost Inc.

A visual editorial site providing an exhilarating mix of news with over 82,000 monthly unique visitors and 1 million page views. 

Apr 2003May 2012

Senior Marketing Manager

Union Properties PJSC

One of the GCC's leading investment companies with C$ 5.2 billion in total assets and annual revenues of 

C$ 1 billion. Brand portfolio includes: MotorCity®, Green Community® and Ritz Carlton® among others.

Responsibilities
  • Developed and implemented the Strategic Marketing Communications plans for the B2B and B2C segments.

  • Responsible for corporate and product branding, brand development and positioning.

  • Managed client-agency relationship (advertising, digital communications, direct marketing and public relations).

  • Responsible for lead generation and Search Engine Marketing.

  • Managed the development of the corporate, subsidiaries and brands' websites and marketing collaterals.

  • Managed marketing research.

  • Product introduction and launch process in determined geographical areas.

  • Oversaw events and exhibitions planning in local, regional and international markets.

  • In-charge of on-line and off-line advertising revenues.

  • Provided counsel on product strategy (pricing, product development and innovation, roadmap).

  • Partnered with the sales team to devise a sales strategy for each product.

  • Direct sales support through promotions, incentives, etc. (End user and distribution channels) and communication with key customers.

Selected Achievements
  • Won the "Superbrands'' award in 2009 for being one of the most powerful brands in the region.

  • Won the prestigious MRM Business Award in 2008.

  • Developed strategic marketing communications plans that grew the customer base by over 160% generating a revenue of C$ 790 million and increased brand awareness by 42% (Audited by ACNielsen).

  • Increased media coverage by an excess of 712% with an advertorial value close to C$ 1.32 million.

  • Conceived and implemented marketing and communications programs that gained the company significant traction in the market averaging 22% market share, an increase of 120%.

  • Achieved 320% pre-bookings for the high-end brand Green Community®, total sales amounted to 

    C$ 146 million

Feb 1999Mar 2003

Marketing Manager

Madar Media & Communication International

A Pan Arab company specialized in marketing and advertising with several offices and branches throughout the Middle East and Europe. Clients portfolio includes: Aremco Holding, Al Dar and Site Info among others.

Responsibilities
  • Assisted in the preparation of the annual Marketing Plans.

  • Planned the marketing efforts in the Levant (Lebanon, Syria and Jordan) and GCC markets, in line with the company's strategic objectives.

  • Set up and monitored the distribution channels.

  • Managed all major client relationships through building trust, being close to their needs, and delivering high standard of service.

Selected Achievements
  • Set up of sales and marketing units in various regional branches.
  • Achieved an increase in ad sales of more than 300% generating revenues of C$ 100,000.

Education

Jan 2013Present

Certificate

University of Toronto
Oct 2011Nov 2013

Chartered Postgraduate Diploma in Marketing

Chartered Institute of Marketing

The Chartered Post Graduate Diploma in Marketing is a challenging, high-level two part marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status.The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientated approach. It will also enable them to contribute along with other directors and senior managers to the organisation's competitive strategy and manage the organisation's marketing activities in line with the customer.