Director of Marketing
- Responsible for leading the team that creates, develops, and implements all of myMatrixx’s B2B and consumer marketing initiatives across multiple platforms and devices. This includes managing the creative process for all social media outlets, press releases, website, printed marketing materials, blogs, and white papers.
- Responsible for conceptualization and implementation for all branding, merchandising and dissemination of branded materials for myMatrixx’s sales team to ensure alignment with sales goals.
- Additional responsibilities include managing vendor relationships for freelance graphic design and media buying for both digital and print.
- Oversee conferences and trade show logistics to meet company goals.
- Review monthly P/L to ensure department is trending correctly against budgetary guidelines.
Key accomplishments to date:
☛ 25% Growth in Direct visitors to website
☛ 26% Growth in Organic Search visitors to website
☛ 43% Growth year over year in Referral visitors to website
☛ 4% Growth in Pages viewed per session
☛ 10% Growth in Time spent on our website Email Campaigns
☛ 44% Growth year over year in Email campaign interactions leading to website visits
☛ 5% Growth in Open Rate
*All percentages represent a year-over-year comparison